Junior Entrepreneur

Entrepreneurial Lessons from a Kid in Mexico

Is it possible to learn valuable entrepreneurial lessons from a 6 year old kid selling homemade goodies in Mexico?

Heck yeah!

Like many parents, we send our daughter, Abby, off to school every day. It’s a private school here in Cozumel and they have a very hands-on teaching style.

Last week the school organized a bazaar to be held at one of the main parks here on the island.

The main goal: to create and sell homemade goods while tracking costs and profits.

In other words, Abby was getting a very hands-on math lesson. The best kind of math learning in my opinion!

To be brief, these are the steps Abby took:

  1. Thought of something she could make (the product had to be homemade) – she thought of rice krispie treats
  2. With her mom’s help, she listed the ingredients
  3. She went to the store and purchased the ingredients and paid for them herself
  4. She kept the receipt to track costs
  5. She hit the kitchen for some product creation
  6. A few hours later, she had a platter full of wrapped treats ready to sell
  7. She set the price at 5 pesos each – a steal for quality rice krispies!
  8. She set up shop at the park (on a table provided by the school)
  9. She got her first sale! (ok, it was her sister but the first sale is always the hardest right?)
  10. She spent the next 3 hours selling
  11. Half way into it, we tried walking around giving away free samples to increase sales
  12. When we decided to close up shop, Abby had sold about half of her inventory
  13. Abby totaled up her sales and doing some real life math realized she was about 30 pesos short of profitability
  14. For her school project, she turned in her final profit/loss report

Some Key Lessons Learned

Keep in mind, this was a kids bazaar – not a professional operation – so the standard is a bit lower. However, to apply Abby’s experience to “grown-up” business, here are some key takeaways.

Successes

Drawing up the sign

Drawing up the sign

Product Creation – Abby was a superstar in her product creation. She did most of the work herself.

It was something she knew how to do and was able to do quickly.

Product Pricing – Abby was very competitive in her pricing. Her next door neighbor was selling cookies at 8 pesos a piece.

Abby’s deal offered far more value. It also gave her a decent profit margin if she was able to reach her breakeven point.

Selling – Even though Abby’s Spanish is very limited, she learned how to tell people “how much”, say the amount of change given (if needed), and also to say “Gracias” while looking her customer in the eye.

Challenges

Open for business

Open for business

Merchandising – Abby had a small sign compared to what most of her “competition” had. She could have had a bigger sign with more pizzazz.

Also, she could have used balloons or something else to attract more attention to her store front.

Product Research – It turns out that most people in Cozumel don’t really know what rice krispie treats are. This was a big deal.

Abby made them because she knew how but it didn’t match what the market demanded.

We were able to go do some market research and see what sold well. Items like Arroz con Leche (rice pudding) and tamales sold very well.

First Sale!

First sale – ok, it was her sister but it still counts!

Selling – Abby had a challenge with being vocal about her product in the marketplace. She’s a bit shy by nature so it was challenging for her to solicit people as they walked passed.

She decided that walking around to offer free samples to drive more business might be a good idea. However, most people did not understand that they were free samples.

This is partly because by then other kids got mobile and were walking around selling. So she was forced to explain they were free and also to explain what rice krispies were.

Increase Profitability – Abby’s ingredients were very cheap. She was working with a potential huge profit margin. She could have dropped her prices or offered two-for-one promotions or even something else.

Again, the big challenge was having the right product. Had she been selling tamales or something familiar, there’s no doubt she would have quickly sold out.

It’s so important to do product research before going to market!

Over all, Abby rocked!

She did really well for being shy, selling in another language (and culture), and selling something not in the normal Cozumeleno diet.

What about the left over inventory?

Well, we all pitched in to help Abby “liquidate” it!  :)

So how about you? Did you ever sell something as a kid? What was your experience? How has that helped you as an adult?

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12 replies
  1. Rob Ludlow
    Rob Ludlow says:

    Very cool! I love seeing kids go through stuff like this, and it should continue through all their educational process. I remember in college how frustrated I was doing case studies on old companies and not doing anything in class that felt “real world”. That’s what helped motivate me to start my first website (a professor review site which I sold 10 years later) so I could apply the stuff I was learning in school. Fortunately it seems that more and more schools are having students, old an young, go through this process of real-world application.

    Today I was so impressed to see my 9 year old doing a Powerpoint presentation about supply and demand I was so proud!

    Reply
  2. Kit
    Kit says:

    HA! I totally know what you mean about people being shocked at the concept of samples. In Colombia we were helping my Sister-in-Law sell some arepas (corn cakes) that were from a different region. We got the idea to give out samples so that people could be introduced to the new version with out being committed to buying one. At first we had to keep reassuring people that they could try it for free. After that her business tripled because people loved the sample and they wanted more (duh). She would have never sold the inventory that she did without sampling her products out.
    I think it’s great that she tried to introduce something new, even if it didn’t sell as well as she had hoped.

    Reply
  3. Humberto Zick
    Humberto Zick says:

    An entrepreneur is an economic agent who unites all means of production- land of one, the labour of another and the capital of yet another and thus produces a product. By selling the product in the market he pays rent of land, wages to labour, interest on capital and what remains is his profit. He shifts economic resources out of an area of lower and into an area of higher productivity and greater yield.^^

    Warm regards
    <http://foodsupplementdigest.com

    Reply

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