Mental Hacks to Make Your Business a Success from the Start: Part II

Mental Hacks to Make Your Business a Success from the Start: Part II

In Part I of this post, we looked at how everything depends on your Definite Major Purpose (DMP). Your ideal lifestyle can be achieved almost mathematically.

We also looked at how to identify your values and your vision. These things are important! In fact, people usually only fail because they do NOT take this mental work seriously enough.

To finish this up, we’ll look at the following:

  • how much money you need may be lower than what you think
  • why your goals are tools to put your vision into effect
  • how to keep in mind what’s at risk if you don’t achieve your goals
  • why “Daily Effective Action Items in Your Business + Time = Dream Lifestyle”
  • how 99% of success is execution
  • why actions create habits and habits create lifestyle
  • how to commit to your DMP
  • how track your progress by planning it, doing it, and repeating day after day

How Much Money Do You Really Need to Make?

As you think about your vision, you need to consider money. It’s why you’re starting a lifestyle business in the first place – to make money to do the things you want to do!

You have to ask yourself, “How much money do I really want to make?” How much do you really need to make? Based on your vision and your goals, it might not be as much as you think.

Keep in mind, this is how much you personally want to make. We’ll discuss setting revenue goals coming up but for now, think about a target number that’s meaningful to you.

Maybe it’s an extra $50K a year. For many people, that’s enough to quit their jobs and start out on their own. Maybe it’s more, maybe it’s less. Really spend some time thinking about the exact right number for you.

One way I’ve found useful is to complete this sentence:

I want to make (fill in the dollar amount) so that I can afford to (your deep down desired lifestyle).

This becomes your own personal financial goal. This is where your vision comes in handy.

Let’s say you want to buy a cabin in Colorado and go there anytime you want. And just for fun, let’s say it will take an income of $100K a year to make it happen. Your financial goal then looks something like this:

I want to make $100K a year so that I can afford to buy a cabin in Colorado and go there whenever I want to.

You could also view this as your freedom number. This could be the number you need to make so you can quit your job. It could be the number you need to buy your dream home. It could be the number you need to travel the world with your family.

You need to get clear on the actual number and why that number is significant. Don’t just write down $1 million because it sounds fun.

Make your number specific and meaningful to you.

Since we’re shooting for overall happiness here, making a generic money goal of say, $1 million is pointless. Everyone is different. If you live in a tiny house in North Dakota and don’t go anywhere, then working hard to hit a million bucks might not make sense.

If you want to live in downtown San Francisco and travel first class to fancy resorts around the world, then you need to set your sights pretty high.

Come up with a specific freedom number. Really think about it. If you’re married, talk about it with your spouse. Create a specific number and then back it up with how you arrived at that number.

Jot it down somewhere. You’ll need this as we start talking about what business to choose and the actual revenue that can be generated from that business.

Create Specific Goals Based On Your Values

A goal is a dream with a deadline Napoleon Hill

What is the secret weapon to making your lifestyle business work? Goals of course!

Yep, no shocker there.

By now, you should know your values. You have your vision.

Now it’s time to set goals based on those two things.

Then, and here’s the kicker, if you don’t achieve your desired lifestyle, it’s really because you didn’t achieve your goals.

If you look at goals as tools to use to reach your dream lifestyle, you’ll take them seriously and work on them every day.

It’s important then, that you set really effective and targeted goals. Goals that you can make real progress with every day. You want these goals to be big but not too big.

It’s sometimes easy to get super optimistic and put up crazy goals like $10 million in your first 6 months.

You need to be excited, but that isn’t the point here.

Simplicity and the ability to actually achieve your goal is the point. You want to feel like you’re making real progress and you do that as you baby step into it.

You need to set a money goal.

Actually, you’re going to set two money goals. Your first goal will be your annual income goal that you want to make in your first year of this business. Your second goal will be the amount you want to make in your first month. Be optimistic but only if you can back it up with really making it happen.

In my first month, I set the goal of getting one new client. I ended up getting three! But it’s only because I was hustling and speaking with everyone I knew. I worked hard to hit my goal.

What’s At Risk?

As you think about your values, vision, and goals, start to think about what’s at risk. This could be just another nice, happy blog that you’re reading and maybe you figured you’d give it a shot. But until you actually do something, this is all you’ve done.

You need to do more though. You need to think about what’s at risk.

If you continue with your life right now the way it is, where will you be in 5 years? 10 years? 30 years? Will you be any closer to your dream lifestyle?

My overarching purpose with Family Rocketship is to liberate you. I can supply the information but you’ve got to do the work.

Right now, let’s do another exercise.

Write out everything you don’t like about your current situation. It could be having to sit in traffic every day. It could be not having enough money to pay the bills. It could be lots of things!

Now, look at your list and be super honest with yourself, if you continue on the path you’re on, will any of these things go away? Will they get bigger? Will your life just get more sucky? Chances are good it will.

Simon Sinek, author of Start with Why said once that “what you do simply proves what you believe.”

If you believe that the only way to make money is to sit in traffic everyday and go to a sucky job, then that’s what you’ll do.

If you believe that you can make all of the money that you want and need through your own efforts, help others along the way, and be able to live your dream lifestyle, then that will be your experience.

Your actions directly reflect your beliefs. Think about what you do on a daily basis. Is it making you happier? Is it leading towards your dream lifestyle?

Think about it! This is your life. What’s at risk? If you don’t start today, what will your life look like tomorrow? This is kind of deep stuff I know but all part of the mental side of things when building your business.

How to Take Effective Daily Action

With your overall Definite Major Purpose in mind, you’ve already identified your values, created a vision, and set goals.

Now your task will be to break it all down into weekly and daily goals.

Then, with these mini-goals in mind, you can break them down further into the most effective action items. This becomes your daily to-do list.

As you work through your to-do list each day, you’ll be getting closer and closer to achieving your DMP.

This is where most people fail. Most people can see the end goal. They can create a vision and even set effective goals.

The magic happens at the action item level. They don’t complete them. They get distracted. When they don’t complete them, they get discouraged thinking it’s too hard.

It’s right here, at this level, which separates successful people from unsuccessful people.

Can you see how if you do enough of your daily action items, you’ll make your business a reality? It’s mathematical!

Remember our formula? It looks like this:

Values + Vision + Goals + Action + Commitment = Dream Lifestyle

However, at a closer look we can see that’s it really looks like this:

Values + Vision + Goals + Daily Action Items + Commitment = Dream Lifestyle

Now think about each act you do on a daily basis and evaluate if it’s bringing you closer to your dream lifestyle.

Did you network with some key contacts? Did you start a new ad campaign? Did you make any sales in your business today?

So let’s look at the formula again as it should be:

Values + Vision + Goals + Daily Effective Action Items in Your Business + Time + Commitment = Dream Lifestyle

Notice I added the word, “effective” and “in your business.” It’s not enough to simply clean your desk and straighten your bookshelf. You need to take effective action.

Everything you do is either going to bring you closer to or further from your dream lifestyle.

Make a sale? One step closer. Watch TV instead of doing some marketing? One step back. Run a successful Facebook Ad campaign? One step closer.

Again, if you take enough forward steps, you’re going to make your dream lifestyle a reality. It’s math!

Make today count. Then make tomorrow count. Then the next day and the next. Work hard to create a streak of days that count.

When you do this, you’ll build up momentum and it will get easier and easier. Just like an old locomotive train, it may be slow at first, but once it gets going, it’s hard to stop!

I know it may seem a bit crazy to break everything down to every single act but we can’t really escape it. If you’re kind of a slacker like me, just make sure you make more good choices with your time than bad choices. Keep moving forward and you’ll get there.

Make it so that your future self will look back and thank your past self.

The entrepreneurs I know who are living their ideal lifestyles have their past selves to thank. They took solid effective action and with time, it dumped them out into a great place.

Really think about it! What do you really want? Do your actions reflect that?

You might say you want the dream house on the beach but are you actually doing something every day to make that happen?

Your actions are like a completely honest mirror that reflects your beliefs. If you want something bad enough, you’ll make it happen. You’ll find a way. Again, what do you want? Now ask yourself, what are you going to do about it?

Do one action item and then the next and then the next. Keep doing them every day (take Sundays off for family time).

Work hard and don’t stop. You’ll quickly see how each day was either a success or a failure. You either knocked out those action items or you didn’t.

If you have enough successful days in a row, you’ll hit your goals. If you hit enough of your goals, you’ll hit your DMP. If you hit your DMP, you’ll be living your ideal lifestyle.

And that, mi amigo, is when life gets awesome.

It’s All About the Execution!

First, let’s talk about what it means to take action.

For this stuff to work for you, you must do something. Don’t overthink it. Just do it.

Just read what successful people have done and do it yourself. Do what they do and then have what they have. It seems pretty simple, right?

A while back I was in my weekly Skype meeting with my good friend and business associate Pawel. I asked him why more people don’t start their own businesses. I mean, all of the information is out there!

What he said stuck with me. He said:

“99% of it is execution. All of the info on how to start a successful business is out there. Only a few dedicated people will actually execute on it and make it happen.”

Anyone can start a lifestyle business. Correction, anyone that’s willing to hustle can start a lifestyle business. It’s all about the execution – the actual doing of the thing.

Jack Canfield, author of The Success Principles said, “Do 5 things everyday towards your goal.”

I think this is perfect advice. But I’ll amend it just a bit to say, “Do 5 effective, business-related things everyday towards your goal.”

The little things that you do each day, the behaviors that you have are your habits. Your habits either empower you or they weaken you.

For example, doing 100 pushups every morning helps your overall health. Smoking 3 packs of cigarettes a day? Well, that will actually kill you.

With every single act, you’re helping yourself or hurting yourself.

In business, the people who make it are the ones who take focused, effective daily action toward their goals. For this information to work for you, you’re going to have to change some habits you currently have.

Maybe instead of watching ESPN, you read a book on creating systems for your business. Instead of hitting the snooze button 17 times, you get up early and take on online course about how to outsource effectively. Maybe instead of spending hours trolling on YouTube, you make some sales calls.

When you skip ESPN every day and opt for the business book, it creates a new empowering habit. That new empowering habit plus time and repetition results in your desired lifestyle. It’s pretty simple really.

If you hold a microscope to it, it all boils down to your everyday actions. Each one is either successful or unsuccessful. Each act either moves you forward or moves you backward.

When you do enough successful acts over a repeated amount of time, you build a successful habit. It’s the successful habits that will catapult you to exactly where you want to be.

Think about what you do on a daily basis. Are you working towards a new life or not?

Be honest & get specific.

Look at your everyday actions. It requires some mental effort but it makes all the difference. I told you we were going to have to do some mental work!

To get started, you don’t need to get crazy with any spreadsheets or notebooks or anything. Just find some time at the end of the day to think. Turn off the TV. Hide your phone. Find a quiet place and just think about your day.

Did you move closer to your goal or not? What did you do well? What could you have done better that day? What set you back? Then commit to yourself that you’ll do better the next day.

Your daily actions build habits and your habits will create new patterns in your life. Do you see how it all boils down to what you do – every action you take? I know it may seem a bit tedious at first but this is the mental work that successful people do.

This is actually an important part to creating your lifestyle business.

Just remember this: Actions create habits and habits create lifestyle.

Actions create habits and habits create lifestyle

100% All-Out Total Hardcore Commitment

So far, we’ve talked about your values, vision, and setting effective goals. We’ve even talked about the all-important concept of taking effective action. None of that will matter if you don’t commit to it all.

When thinking about building your own business, you’ve got to treat it like a marriage. You’re going to be working this thing for literally years.

It’s different from mowing lawns or selling lemonade like you did when you were a kid. This is the path that’s going to help you live your ideal lifestyle. You’ve to got to commit it. You’ve got to do what it takes.

In our case, my wife and I decided we were going to go all in. We burned our ships as they say. We decided we couldn’t make it by trying to maintain our Orange County lifestyle.

What we did next was kind of crazy.

We literally sold all of our stuff! Our rule was, if it didn’t fit in the car, it didn’t come with us. We did get a little 5’ x 5’ storage unit for our wedding photos and stuff like that but basically, we just went for it.

We first went up to Seattle for a year where we rented a furnished house.

After that, we went to the San Francisco Bay Area for another year. While there we lived in a small 2 bedroom apartment. Because we didn’t want to waste any money on our temporary living, we literally slept on air mattresses.

I know even some of our friends didn’t quite understand what we were doing. In fact, one of our friends insisted that we needed a TV and dropped off his TV for a while. We gave it back to him shortly after that. We just didn’t care because we were committed to our vision. A TV is a huge distraction.

Once we moved to Cozumel and our friends & family started seeing the photos we were putting up online, then I think it started to sink in.

We weren’t on vacation, we were actually living there. After 2 years of sacrifice and admittedly weird living, we were now living our dream lifestyle.

Give Up Something Good for Something Better

The whole theme of Family Rocketship is creating your dream lifestyle through a business that you create and grow.

To do this, you’re going to have to sacrifice some things. As I understand it however, sacrifice can really be defined as “giving up something good to get something better.”

When you look at it that way, it’s really not that bad.

Imagine giving up a little TV time now in exchange for swimming with dolphins. Imagine giving up a little social media time to get to do a world tour with your family. Imagine giving up your bowling night, to buy your new dream house. Imagine skipping eating out so much to be able to quit your job.

I could go on but I think you get the point. Give up whatever you need to now to take action towards where you want to be.

Because your personal situation is different from mine, you have to answer these questions yourself.

  • Can you achieve what you need to where you live?
  • Do you need to move to another place to make it happen?
  • Do you need to reach out online or in person to key people that could help you?
  • Do you need to sever some relationships to be able to push forward?

Remember, any sacrifices you make now are tiny in comparison to what’s ahead of you. Your future self will thank you. I promise. I know I’m grateful to the past Sean who put in a lot of work to make it happen.

Whatever it means for you to grow your business, you’ve got to commit to it. Wake up early. Stay up late. Sell all your crap and move if you have to! Do what it takes!

Think about what Abraham Lincoln said, “Commitment is what transforms a promise into reality.”

Now commit that you’ll go through the steps, create your business, and begin living your dream lifestyle.

Track Your Progress

In the Action portion of this chapter, I gave this formula:

Daily Effective Action Items in Your Business + Time = Dream Lifestyle

If you stick to this, you’ll be a success. But, you need to also track your progress. Entire books have been written on this subject. I’ll make it really simple.

Here’s what you do:

  • Write up your plan
  • Review it and make sure it’s really achievable
  • Do it
  • Cross it off your list
  • Repeat

And that’s it!

If you do that enough times for enough days in a row, your business will be a success.

How you actually do it is up to you. I personally use Asana to keep myself organized. I also use an old-school calendar where I write out everything. There’s just something about crossing stuff out that gives me a sense of accomplishment.

How often you look at your plan is up to you. I like to look at the month ahead and mentally map it all out. Then I break down the projects I’ve got into weeks and what I need to do each day. Like I said above, I try to make sure what I’ve got is really achievable.

I’m an optimistic person but I know I can’t write an entire book in one day so I make sure I plan accordingly.

Think back to a time in your life when you were the most successful. I’d be willing to bet that you somehow tracked your progress.

Maybe you used a calendar or checklist or even an app. If you’re not already, get in that habit again. Plan your work and track your success!

Just Get Started Dude!

I’ve now reached over 3500 words with this post alone. I’ll stop now. But I’ll leave you with this:

If you care about yourself and your future lifestyle, please work hard now. Your future self will thank you for it.

I promise!


This is part of an ongoing series of posts all pulled from the book: The 60-Day Entrepreneur – Create Your Own Lifestyle Business, Scale Your Income, & Live Life on Your Terms

For your own free e-version of this book, click on the image below60 Day Entrepreneur


Mental Hacks to Make Your Business a Success from the Start: Part I

Mental Hacks to Make Your Business a Success from the Start: Part I

Before you build your business in the real world, you need to build it mentally first.

This is a big concept and I have a lot to share with you about it so I’m going to break it up into two posts. In this article, I’ll lay out how:

  • mental work is some of the hardest but most important work you’ll do in your business
  • to be successful, you must have a definite major purpose (DMP)
  • values + vision + goals + action + commitment = dream lifestyle
  • lifestyle entrepreneurs lead with their positive core values
  • knowing your values helps you know why you’re building a business in the first place
  • your vision is your desired outcome in vivid detail
  • a vision will propel you through the inevitable hard times
  • to craft your vision by thinking about what you deep down really want

Doing the Mental Work

Before we get to the nitty-gritty of creating your business, we need to do some mental work. Don’t be tempted to skip this stuff – it’s important!

It’s actually one of the most important lessons I can share about starting a business.

Trust me, I’m not trying to be some kind of junior Tony Robbins here. The rah-rah stuff has its place but that’s not the point right now.

I’ve watched as others have tried and for whatever reason, they back out on their dream lifestyle. In fact, I’ve literally given people a checklist and all of the tools I’ve used to grow my own business but they didn’t do the mental groundwork first and guess what?

They’re still working at their jobs!


Because you’re reading this, I know it’s because you want something more. With an almost mathematical certainty, I can say that if you don’t have what you want right now, it’s because you haven’t done what you needed to do to make it happen.

Going forward, you’re going to need to change. It all starts in your head amigo!

We’ve got to get the mental stuff right first.

I could show you exactly how to run an adventure tour for example, but if you don’t think of yourself as a business owner and know how to set and achieve goals, it won’t make a bit of difference.

You’ll be back at your job even more bitter and thinking that those “business things don’t work”.

They work. I promise they work!

Let’s Take a Walk on the Beach

In 2013 or so, when we were living in Cozumel the first time, some good friends of ours came to visit. One day we took a trip to the other side of the island.

After a few hours of fun, my buddy and I stared out at the gorgeous ocean and tried to imagine seeing Cuba off in the distance.

Then he turned to me and said, “This is quite the perfect life you’ve created here Sean.”

My friend doesn’t know it but what he said hit me like a ton of bricks. I worked my butt off to get to that point and in one casual sentence from a friend, all that hard work felt totally validated.

We turned and watched our wives chatting and kids building a castle in the white sand. We talked about how he would be going back to his job and I would still be on the island. He liked his job but it was still a job.

Long story short, we talked about each other’s dream lifestyle and got into some heavy stuff. After that conversation, it made me realize that I owed everything to one simple and completely underrated concept – having a Definite Major Purpose.

If you could take a timeout when reading a blog post, this would be one.


If you’re a fast reader, take it down just a notch. Let’s pretend that you and I are having one of those deep life chats that always seem to happen when looking out at the ocean.

What I’m going to share in the rest of this article (as well as the Part II) is probably the most important thing I could share with you – at least if you want to live your dream lifestyle funded by a business that is.

Really, if you take nothing else from this from me, this would be it.

Just ask yourself, what is your Definite Major Purpose?

Write it out. Burn it into your brain. Put it on your bathroom mirror. Do whatever you need to do to remember it. Not sure yet what a Definite Major Purpose is?

Let’s explore that now!

What Is Your Definite Major Purpose?

In his book, The Master-Key to Riches, Napoleon Hill talks about how many of the world’s most successful people had a Definite Major Purpose (DMP). He says that many people may start with a DMP but fail to reach their goal when they encounter some opposition or get distracted.

Your job will be to get super focused and make your business a real business by making money fast.

In my experience, a DMP is made up of 5 parts. They include:

  • Values
  • Vision
  • Goals
  • Action
  • Commitment

We’re going to dive into each one of these parts in the rest of this article (& Part II). But to help you understand your DMP a bit better, check this out:

Values + Vision + Goals + Action + Commitment = Dream Lifestyle

Do you see now how by getting things right mentally, it makes the whole thing mathematical?

If you do every day, everything that’s part of your DMP, you cannot fail to reach your dream lifestyle. It’s turns out that math is cool after all!

Now let’s go deeper on each one of the parts that make up your DMP.

Dont Stop

Start with Your Values

Unlike a traditional business, a lifestyle business is created for your own personal fulfillment.

It’s to increase the level of happiness in your life. More money, more time, and more freedom to do what you want leads to increased happiness.

When you start a traditional business, your goal is of course to make money. The primary focus is on profit margins, market share, customer acquisition cost, etc. The thought of happiness is somewhere deep in the background. It’s more of a result of making it with your company.

“When we ship a million units, then I’ll be happy” or “when we sell out to Google for $1 billion, then I’ll be happy”.


I say, why wait? Let’s just skip to the part about happiness and make some money along the way.

It’s just easier.

Lifestyle entrepreneurs lead with their positive core values. When you start out with your core values as the highest priority, you’ve already won.

To contrast that, you hear about so many top executives who’ve raced to the top of their industries but have a sucky home life. It’s the whole dilemma that asks:

Would you rather make $200K a year but have to work 60+ hours a week and miss out on most of your family time or would you rather make only $50K a year but only work 10 hours a week and have all the time in the world for your family?

If your values are clear, family time will (should) win out every time.

With a lifestyle business, you don’t have to make the choice!

You can make $200K a year and also only work 10 hours a week.

Coming up, I’ll show you how to scale up your business to whatever level you wish while maintaining your flexibility. This is why you must first establish your values before you build this business. You need to know what you’re building it for!

What you decide to do is up to you. These choices need to be aligned with your positive core values. Check out what Darren Hardy, publisher of Success magazine says:

“Your choices are only meaningful when you connect them to your desires and dreams. The wisest and most motivating choices are the ones aligned with that which you identify as your purpose, your core self, and your highest values. You’ve got to want something, and know why you want it, or you’ll end up giving up too easily.”

Building a business based on your values sets you up for 100% success from the get-go. It helps you align your values with a successful business model that will help you achieve what you’ve always wanted.

For me personally, freedom, fun, mobility, and helping others are among my top values.

Because of the business I created and scaled, I’m now in a position to live my values every day. It’s pretty cool and it’s something I’m super grateful for.

I now get emails from others saying something I’ve shared with them has changed their lives. That’s huge! It’s an awesome responsibility and I take it seriously. In fact, check out an email I got not too long ago:

“My wife and I bought your course a few days ago, and we just got our first client! It’s merely $200 a month, but to me it means freedom! I don’t really care to have millions, but what I want is freedom of time and place, and for the first time in my life, I feel like I am on my way…” -D.M.

I mean come on!

That’s cool stuff!


Your Values Are NOT Your Passions

Before we dive into your values, it’s important to point out that your values are different from your passions.

In no way am I suggesting that you build a business around your passions or something that you love. I AM suggesting that you get your values lined up so that you know why you’re starting this business.

The key is to recognize that this business will be your vehicle to living your dream lifestyle. It’s OK if it’s based on something you love as long as there’s a paying market for it.

I should probably repeat that.

It’s OK to build your business based on something you love or your passion but the condition is that there HAS to be a paying market.

Discovering your positive core values and what’s most important to you will serve as your reason why you’re doing the business.

It’s not necessarily what the actual business is based on.

For example, for my wife and I, one of our core values is mobility. We want to be able to go wherever we want to go whenever we want to go.

So for us, the kind of business we set up needed to be mobile-friendly. We needed to be able to work online. Setting up an internet marketing agency is what we decided on.

Because it was mobile-friendly and aligned with our values, it worked out perfectly.

How To Identify Your Values

Actually figuring out your deep down positive core values can be a little tricky.

The reason why is because most of us are so busy we never stop to think about what actually makes us happy. We’re too busy trying to make money just to pay the bills.

We’re on a track that society put us on but rarely stop to consider if it’s the right one.

I’m telling you now that creating a lifestyle business will help you first identify what makes you happy. In fact, as I’ve already alluded to, it’s a necessary component to setting up your business. But how do you go about discovering your core values?

Well, it’s easier than you think!

The fastest way I know of is just to think about what makes you the most happy.

If you didn’t have to go to a job, and you had the whole day to yourself, what would you do?

Don’t think about the things you think you have to do like chores around the house, buying groceries, or whatever. Pretend that’s all taken care of. Think about the things you would love to do.

Personally, I like to answer this phrase:

I’m happiest when…

Then you just fill in the blank.

I’m happiest when I’m doing something outdoors. I’m happiest when I’m doing something fun with my family. I’m happiest when we’re going on a trip. I’m happiest when we’re exploring some place new.

I think you get the point.

What makes you the most happy?

Just fill in the blank. Jot it down somewhere. You’ll need this for the next step which is to create a vision. But before we get there, I thought I’d list just a few sample values to help you brainstorm:

  • Freedom/Autonomy
  • Connecting with others
  • Solitude
  • Independence
  • Flexibility
  • Mobility
  • Fun
  • Financial Stability
  • Healthy Living/Well-being
  • Achievement
  • Creativity/Talent Development
  • Contribution
  • Leadership
  • Respect

Create a Vision Based On Your Values

February 6th, 2004. Disneyland. Me and a hot brunette standing in line to go on Splash Mountain.

It was my first date with the person that would one day become my wife. I was blabbing on about a vision that I’d been brewing in my head for some time.

Without going into all of the details, it involved a white sandy beach, a nice warm breeze, evening time, lights on strings, a live reggae band, fantastic food, and lots of friends and family. At the time, I was 25 years old and I knew that an epic beach party like that was going to be part of my future life. I didn’t know how yet, but I just knew it was going to happen.

But that’s not the point.

The point is, as I was sharing my vision with this hot brunette, I could see that she was totally digging it. As I talked about all of the people laughing and dancing to the music in the warm tropical breeze, I could tell she wanted to be there. Even though it was only our first date, I was pretty sure at the time I wanted her to be there too.

With your values in place, you need to work on creating a vision. This is also known as your “why.”

This is what you’re fighting for. This is the whole point of even starting a business in the first place. Knowing your values helps you realize what’s most important to you. Creating a vision helps you imagine it all actually happening.

A vision is the desired outcome in vivid detail. It’s the fruits of your labor. A vision is extremely motivational. With a vision, you know where you’re going. With a vision, you’ll push through the crappy times and move towards the good stuff. With a solid vision in place, you become a force that doesn’t stop until you’ve reached your destination.

Also, you can lead and inspire others. As an entrepreneur, it will be your job to create the vision and then do everything you can to make it a reality. You need to have a vision for both your desired lifestyle as well as your business.

How to Create a Vision

A while back, some good friends of ours, Katie and Ilija, were talking about a crossroad they were facing in their business. They shared with us about how Ilija was getting somewhat stressed with some decisions he had to make.

Katie, who’s a very calm and insightful person asked Ilija a seemingly obvious but powerful question. She just said, “what do you really want?”

It made Ilija pause and really think about it. Long story short, they came to some solid conclusions and took action.

As you begin to craft your vision, you need to think about what you really want. It seems obvious right?

It’s almost too easy of a question. You might think things like, “I want to pay off my car or my house” or “I want to take more vacations” or “I want more time with my family” or whatever.

In the last section, you already thought about your values. Take what makes you the most happy and now think about actually starting to live them. This is your vision.

If you’re like me, it really helps to find a model – someone who is already doing what you want to do. Back in 2010, we were living a very normal life in Orange County, California. It was good. Yet for some reason, my wife became obsessed with traveling families.

I would come home from work and see her on the computer checking out travel blogs written by not just solopreneurs living in Thailand but entire families traveling all over the world.

I knew she wanted to do that as well but I always shoved it to the back of my mind.

I thought, “Yeah, there’s no way we could ever do that with my job.” So I dismissed it. That is, until I walked through the front door after getting laid-off. Then it got real. Fast.

We spent a couple of days talking about what we deep down really wanted. We identified our values and then crafted a vision based on those.

For us, we thought we’d check out both Seattle and San Francisco first and then work our way to “someplace tropical.”

I’m not kidding. We created a timeline and we listed Seattle and San Francisco both for a year and at the end of those two years it just said, “someplace tropical.”

As the time got closer, Cozumel kind of bubbled up to the top.

We would never have done that if my wife hadn’t spent time looking at other people doing it.

In fact, there was one family in particular that my wife followed. It was Greg and Rachel Denning who, at the time, had 5 kids and they were traveling from Alaska to Argentina. They seemed like they were having a blast and it’s something we were attracted to. We actually met up with them when they passed through Seattle and we’ve been friends ever since.

At this point, I should acknowledge that not everyone wants to travel or live on a tropical island.

Not too long ago, my buddy Nick confided in me saying, “We think it’s cool what you guys have done but for us, we’re not as into living in another country as you guys are. Our dream is to have a cabin in Colorado and basically be able to go there whenever we want.”

The key to creating a vision is that it’s got to be incredibly personal. Naturally, if you’re married, you’ve got to be on the same page. You can’t have the goal of taking off to explore Tibet if all your spouse wants to do is play golf in Texas. And obviously, if you have kids, you need to take them into account as well.

Get started creating your vision by taking out a pen and paper and jot down the answers to the following questions:

  • What do you want your dream life to look like?
  • What’s your dream Monday look like?
  • What’s your dream Thursday look like?
  • What’s your dream week? Dream month? Dream year?
  • Where are you?
  • Who’s with you?
  • How do you feel now that you’re living your dream life?
  • What do you deep down really want?

The above questions are just to get you brainstorming.

Feel free to add any details that you think will add to your vision. In fact, if you like, write it out in a paragraph.

Describe every detail. The more personal you make it, the more motivating it will be which is really the whole point. Don’t be tempted to skip this!

I know this may seem a bit “life-coachy” but I promise you’ll need your vision as we get into the really tangible stuff as we push on.

For now, think about the above. Write it out.

Coming up in Part II, we’ll look at your goals, taking action, and your commitment.


This is part of an ongoing series of posts all pulled from the book: The 60-Day Entrepreneur – Create Your Own Lifestyle Business, Scale Your Income, & Live Life on Your Terms

For your own free e-version of this book, click on the image below60 Day Entrepreneur


A Business that Focuses on Profit and Happiness.png

A Business that Focuses on Profit and…Happiness?

Tell me what you would do if you worked hard to build your own business, lived your dream life, and then an old friend called you up offering you a… job?

Well, that actually happened to me. I’ll tell you what I did.

I’ll also share with you why I think having a lifestyle business is one of the best ways to have a truly happy life. Sounds fluffy, I know.

But I can back it up.

In fact, I’ll break down exactly how:

  • a lifestyle business can help you make a bigger difference in the world
  • creating a business is the fastest path to wealth and a lifestyle business is the fastest business model
  • a lifestyle business puts you 100% in charge of your own income
  • a lifestyle business addresses your happiness because it’s built with your values in mind
  • a lifestyle business represents freedom
  • a lifestyle business has so many key advantages over any other business model
  • it does take a lot of work, but the payoff of a lifestyle business is real and arrives much faster than through traditional business models

Making a Bigger Difference in the World

There are some very definite advantages to a lifestyle business over a traditional business. I already mentioned some of them in the last chapter but I’m going to break down some of the choice benefits here.

But before I do that, let me share with you an interesting experience that I had with an old friend somewhat recently.

Let’s just call my friend ‘Mike’.

Mike and I have been friends for over a decade now and have kept tabs on each other via social media – we’ve both moved around a lot. Mike is actually a super gifted dude with an impressive background that includes working at both YouTube and Google. He saw that we were back in Southern California (this was in 2015 – see our timeline here) and wanted to chat.

“Welcome back to the United States!” Mike said as we hopped on the phone.

“Thanks man. It’s good to be back. We’re taking a little ‘American breather’ as we like to call it before heading out on the next adventure.”

After that, Mike asked me about my business and how everything was going. After some specific questions about what kind of work I do in my business, he then said, “how would you feel about doing online marketing for only one client? Like, my company?”

Honestly, I felt like this is why he was calling.

To be brief, he wanted me to come onboard and help out with the online marketing for his startup. He already had a few million in funding and was offering me a job – the kind where I commute and report to a boss and stuff. That kind of thing.

To be nice, I then said, “Well, it would have to be pretty interesting and the compensation would have to be pretty great.”

He said, “Just assume the compensation is there. Would you do it?”

I said, “Well, you have to understand where I’m coming from. I haven’t had a job in 6 years. I’ve lived in other countries. I have a lot of freedom. We’re actually getting ready for our next adventure. I wake up and do whatever I want. And you’re asking me to give all of that up.”

Once he saw that I was leaning towards a big no, he then started to question my values.

“How long are you going to do this man? Don’t you want to make a bigger difference in the world?”

I have to say that it was such an odd experience being questioned about what I think is a pretty fantastic lifestyle. It’s never happened. In fact, it’s always been the opposite.

We wrapped up the conversation by me saying I’d put the word out. He said, “I don’t need you to put the word out. Just promise me you’ll think about it.”

I said, “I can promise you I will definitely think about it.”

And that was it.

What’s super ironic is that just before I hopped on the phone with Mike, I had just gotten off the phone with a guy that I met at a business summit about a month prior.

I was sharing some pointers on how to create a lifestyle business. He thanked me profusely and told me it was life-changing info. So I went from that kind of phone call to one where I’m not only being offered a job but having my core values questioned.

As far as making a bigger difference in the world?

Well, I suppose I could clock in somewhere, run reports, and make my boss happy.

But honestly, I’d be lying to myself. It goes against who I am.

Heck, just look at my job record to see that. I’ve either been laid-off or quit every single job I’ve ever had. I did put in a two week notice at one of my jobs but they forced me to leave the day before my last official day. I got fired one time AFTER I had given my resignation.

I’m not kidding!

No, a job isn’t for me. And if you’re reading this, my guess is that it’s not for you either.

To answer my friend’s question about making a bigger difference in the world – well, if you read this book and make some positive changes in your life, isn’t that making a difference?

Based on my own set of values, helping you is way more motivating than doing online marketing for a startup.

In fact, one of my deep down core values is to share with others how they can make a real difference in the world while being able to live their dream lifestyle – all paid for with a business they created themselves.

It makes me happy. It makes others happy. It’s actually super cool.

Why would I want to do anything else?

And for the record, wanna know what happened to my friend’s business? It went out of business about a year later. 

I would have sold out only to have been out of a job a year later.

Boy am I glad I have my values in place! More on that later…


A Lifestyle Business Solves a Need for a Profit

Let’s just take a step back for a moment and talk about making money and creating wealth. Creating a business that solves a real need is the fastest way I know of to make money.

If you go to the bookstore and look in the finance section, you can learn all about how to put just a little bit of money away every month and in 40 years become a millionaire.

Well, I’m just not that patient! And I have no guarantee that I’ll even be around long enough to enjoy it. I want to live the good life now! I don’t want to put it off.

The solution is just to go where the money is – business. Trade. Commerce. Whatever you want to call it.

It’s where people pay other people to solve a problem for them. It might be a service or a product. It doesn’t matter. There’s a problem. You see it. You solve it. You collect. Money. So easy! There’s nothing complicated about it!

I was talking to a buddy of mine who’s a genius when it comes to investing and works for a huge financial firm. I know he’s making sure his family will be taken care of and I know he’s smart in how he uses his money. But it was funny when I told him that when I want more money, I just sell more. It seemed like a new concept to him.

I can literally make myself more rich by getting out there and hustling. I don’t have to wait for a boss to like me enough to then give me a 4% raise. I don’t have to wait for the market to move in the right direction.

I’m 100% in charge of my own income.

A Lifestyle Business Solves the Need for Happiness

A lifestyle business is about happiness.



I’m telling you that this business helps you focus on happiness?

I know, I know. It’s sounds like hippie talk right? But it’s true.

In my next blog post, I’ll share with you how to identify your values and create a business based on those. But quickly, when you create a business based on your positive core values, you set yourself up for success right away.

Why? Because you’re focusing on things that make you happy. You can’t lose!

In other words, happiness IS the basis for this business. You may have a fulfilling job. You may even enjoy your work. But if it’s not your own business based on your own core values, you can never experience the level of satisfaction that’s completely available to you.

What It All Represents

Before I get into some of the really cool benefits of a lifestyle business, I wanted to share what it all represents. To sum it up in one word: freedom.

In 2015, when we’re living in Spain, I met a man named Monday. Monday is from Nigeria and moved to Spain for a better life for him and his family. As we got to talking, he told me his dream country to live in was Canada.

I said, “Canada! OK. Cool, cool. So are you making any plans to go there?”

He said, “Well, I’ll go if I can get a job”.

Later that day, my wife and I were talking about Monday and the conversation we had. I realized that what we had done was actually the exact opposite of Monday. Not only did we not rely on a job, we had taken income and the whole money thing into our own hands.

Then, we did whatever we wanted to do. At that time, it meant living in Spain.

As I already mentioned about million times, you never know what could happen at your job. You could be cruising along just fine and then, out of the blue, get laid-off or fired or the entire company could go down.

It’s just not very secure. Think you’re safe because you’re a C-level exec or partner? It doesn’t matter. If you’re an employee, your fate is not up to you.

By starting your own business, you’re taking matters into your own hands. You’re working hard towards to your own freedom. If you do it all right, then you’ll wake up one day and realize the entire day is yours to do whatever you want!

If you want to travel, you can do that. If you want to dedicate more time to your church or your community, you can do that. If you just want to play video games on a Tuesday morning, you can do that too!

Every Day


Recently, I was watching Robert Herjavec from Shark Tank in the sister show, Beyond the Tank. He was speaking with a woman whose business he invested in.

She was discussing some trouble growing and he said, “What you just said tells me you’re going to be small forever. If you want to run a lifestyle business, go run a lifestyle business. Give me my money back and go run a lifestyle business.”

I literally laughed out loud when I heard him say it. With his tone, he was totally putting down the concept of a lifestyle business.

In his mind, it’s a business that’s small and insignificant.

Well sorry Robert, but not all of us care about the cars and ritzy lifestyle. More importantly, that’s the magic of a lifestyle business – it can be as big as you want it to be!

If you want the Lamborghinis and mansions, that’s totally up to you. We all have different values and things that make us happy.

To be clear, a value we all share is freedom.

For some, that means the ability to own fancy cars. For others, it means having millions in the bank. For others, it means traveling.

How we each manifest that freedom is different and I’m not here to judge what makes you happy.

I am here to tell you that the goal of freedom is a noble one and the fastest way I know of to achieve it is through a lifestyle business.

Some Choice Benefits to Running a Lifestyle Business


I already listed out some cool benefits to a lifestyle business over a more traditional business.

Right now, I want to dive a little deeper into these and really sell you on why I think this is a fantastic business model!


The main vehicles to wealth include business, real estate, and stocks. Real estate and stock trading can be tricky to get started with for many people.

However, most people I know grew up mowing lawns, selling lemonade, or babysitting as a way to make money when they were kids. Most people don’t think anything of it but for that kid mowing lawns or selling lemonade, that was a business. There was an opportunity in the market and they capitalized on it.

With that in mind, starting a business is one of the most straightforward ways to create wealth in your life. Without the hassle of investors, loans, or tons of equipment needed, you’ll see how a lifestyle business is a fantastic starting point.

I’m not saying that your lifestyle business will be your end-all business or career.

It’s just a starting point. For many people, this is their first touch with their own business.


Starting a lifestyle business isn’t something that has to take a long time. In fact, I’m going to push you to take forward action and make it happen as you go along – it’s kind of the point of Family Rocketship!

When I started my business, it took all of about two days to set up a website and do all the paperwork I needed to. Within the first 30 days, I had my first 3 clients. You can get started literally in one day. Really!


For many people, the thought of creating an entire business from scratch seems daunting. Creating and running a lifestyle business is the perfect jump into entrepreneurship for most people.

Additionally, it allows for balance. Many entrepreneurs don’t understand balance because they go so hard building their business often for years and years. Once it’s built, they don’t know what to do.

A lifestyle business allows for balance because you’re going to be focusing on your values all along the way (time with family, exploring talents, etc).

Now, I were with you personally, I would push you to go hard for 60 days. So it might be a bit unbalanced at the beginning. But that’s a far cry from going for 5 years without a paycheck in the hopes of selling out to Google!


With many lifestyle businesses, your actual costs are pretty low. In some cases, the only cost is the monthly bill from your internet service provider! If you decide on a service-based business, then it really boils down to your time.

For example, I run an online marketing agency. Besides my staff, my costs are under $100 a month. Because everyone is virtual, I don’t have to pay for an office and everything that goes along with that.

Also, my profit margins are high. My prices are loosely based on what’s happening in the market but mostly what my clients consider fair.


In many cases, you don’t need any startup capital. That means no bank loans, no investors, and no taking money from your Granny. That’s a good thing!

In many cases, when people get a large sum of money to start their business, they get sloppy.

With a mean, lean lifestyle business, if you do make any investments, you’ll be sure they’re absolutely necessary to grow the business. You’ll always think in terms of R.O.I. (return on investment).

This means you won’t be buying t-shirts and stickers for your business as “marketing materials” unless they’re absolutely relevant to your sales… which they probably aren’t.

As you grow the business, you may or may not need to make purchases of equipment or staff or whatever. The big advantage is that you can do that all from your own cash flow. And, because you’re not investing millions of your family’s hard-earned money, there’s…


Unlike some traditional businesses that require large sums of money or loads of equipment to get started, a lifestyle business can get started in your garage or with your laptop. In the worst case scenario, if for some reason your business tanks horribly, you’ve really only lost some time.

This one is actually pretty big. One of the main reasons people don’t start their own business is because they’re afraid of losing everything. That’s understandable if you’re taking out a second mortgage to finance your new HVAC company but that’s not the case here!

In most cases, there’s very little risk involved. As more people learn about this business model, we’re seeing a lot more people jumping into the world of entrepreneurship.


Once you establish some groundwork, you should be able to remove yourself from the day-to-day of the business. The success of your business will depend on your ability to first sell, then to create systems and a team.

If you set everything up correctly, you can drastically reduce your personal involvement – if you want to that is. For many people, their business is fun and they want to be involved.

You don’t really ever have to sell it (and take a huge capital gains hit) or ever have to retire. You can streamline the thing so that you only work an hour a month on it or not at all. In fact, when you get a good team to do the actual work for you, your involvement is basically whatever you want it to be.


Depending on the structure and nature of the lifestyle business, it can be infinitely scalable. If you set it up correctly, it won’t matter if you have 1 or 1,000 clients or customers, the work is the same. In fact, how big your business becomes is really up to you.

For some people, just having an extra $50K a year is more than enough.

For others, they want to make $50K a month. It all goes back to your own personal why for starting the business and your values.

This is your business. It can be as big or as small as you want it to be as it lines up with your lifestyle and values.

But Don’t I Have to Work 40+ Hours a Week?

With the above benefits, a few people have asked me about the validity of this kind of business.

It seems too good to be true.

Well, it’s true! I’m living it. I know a lot of other people living it. This kind of business, and the resulting freedom, is totally possible and totally available to anyone. I’ve gotten emails that looked exactly like this:

“But Sean, I just don’t think this kind of thing is possible. I mean, you can’t just do it. You have to work hard and you need to work at least 40 hours a week to provide for your family.”

Yeah, sure, if you want to. I’m not saying that starting your own business is going to be easy.

There are a lot of benefits to starting your own business but I would never list “easy” as one of them.

Just like anything that’s worth it, starting your own business is going to take a lot of work. You may actually spend the first little while working more than 40 hours a week!

I just want to make it super clear that the payoff is huge. You can work hard at a factory or a cubicle and wake up 40 years later and your life will be relatively the same.

Or, you can work hard for yourself and wake up just 2 years later (or even less) and realize you’re living your dream life.

Most people didn’t see the hard work that I put in at the start of our business. I literally went out and hustled in the morning and then came home and did all of the work myself at night. It wasn’t until later that I started leveraging a system and a team.

However, literally after two years of starting the business, I took my family to go live on a tropical island.

I’m trying to give you all of the shortcuts so that you can literally make it happen in 60 days. I’m not saying you’ll be making $50K a month in 60 days. You will however, have a fully viable business that’s starting to generate real income. From there, you’ll just need to scale.

Not too long ago, I got the following email:

My main question is, will it work? I’m currently a service member in the U.S. Army, and I am exhausted by the norm of it all. In two years I’ll receive my honorable discharge, and the thought of me sitting at some office, or going to college for a couple of years for a chance at a good job frightens me.

I need something like this, a lifestyle business. My wife and I would benefit from this immensely, and it could give us time to see the world, and focus on one another.

So again Sean, will it work? What kind of quality of life should I expect?

This was my response:

Hello J,

I can certainly understand where you’re coming from. To answer your question, well, a lot depends on you. I know from personal experience that it works. I created a lifestyle business myself and my quality of life has never been better.

If it works for you depends on a few things: your ability to create a business that sells something people really want/need, your ability to hustle, your ability to scale it, and what goals you and your wife put into place, and then executing on those goals.

It’s all up to you! That said, we’ve never lived in a better time to build a business and have your dream lifestyle.

I hope you can see how a lifestyle business is a really fantastic way to create some extra cash or even become a full-time income for you and your family.

In fact, as we move towards an increasingly 1099 economy, it’s one of the safest, most profitable ways to leave the job behind and jump into business ownership.

It’s actually hard for me to understand why more people wouldn’t want to do this! I mean, most people I know are hard workers.

Why not work hard towards your dream life instead of just working hard to live an average life? It will take work.

This includes working both smart and hard. To do this effectively, there are some mental concepts that we need to have in place before we begin. I’ll talk about that soon.

For now, recognize that if you’re looking for more happiness (and money and a cool lifestyle), starting a lifestyle business could be just what you’re looking for.


This is part of an ongoing series of posts all pulled from the book: The 60-Day Entrepreneur – Create Your Own Lifestyle Business, Scale Your Income, & Live Life on Your Terms

For your own free e-version of this book, click on the image below60 Day Entrepreneur



The 21st Century Business Model

The 21st Century Business Model

I’m going to give you a fair warning, I’ve spent a lot of hours writing up stuff about how to start and scale a lifestyle business.

I do it because it’s the answer to the #1 question people have: how to pay for it all?

To have a cool life, a life that you’re proud of and one that excites you every day, you need a way to pay for it.

And that does NOT come from a job (except for the .02% of people out there who like their jobs and bosses).

So, you need to start a business. And there’s no easier and more effective model than a lifestyle business. You may have seen some of this stuff before but in this article, I’m going to cover how:

  • a lifestyle business is a legally structured business you create that solves a real need in a paying market that provides near-immediate cash flow with the ability to scale quickly using systems and a team and its primary purpose is to pay for your desired lifestyle
  • a lifestyle business is not a traditional business or startup – it’s much leaner and more instantly profitable
  • a lifestyle business benefits all who are involved – the owner, the clients or customers, the team or contractors, suppliers and vendors, etc
  • with a lifestyle business, you can stair-step your way up into whatever size business you wish – start small and grow from there
  • a lifestyle business is NOT about finding your life purpose or living your passion – it’s about creating a viable income source based on a real market need that you can use to then do whatever you want

The Accidental Lifestyle Entrepreneur

On this blog, I’ve already discussed some of the challenges we’re facing as a society when it comes to education, jobs, and even happiness.

Now I want to get to the good stuff – the solution!

In fact, I stumbled onto the solution myself somewhat accidentally.

Back in 2010, I met with an old buddy from high school. David Nilssen is the Co-Founder and CEO of Guidant Financial based in Bellevue, Washington. In a nutshell, David has been hugely successful with his company and I was grateful to grab an hour of his time.

We met up at a Starbucks and had a lot to catch up on. Eventually we talked about the business I started and our goals to take off and live abroad and so forth. David asked a few more questions about the business and then said, “OK, so you’ve got yourself a lifestyle business.”

Honestly, at that moment, I had no clue what he was talking about! I’d never even heard the term before! But I quickly put it together – a lifestyle that works with a business and a business that pays for a lifestyle…

Then I just nodded and said, “Yep! You’ve got it. A lifestyle business. Yes sir, that’s what I’m doing!”

David not only built his own successful company but his business actively funds other small businesses. From his viewpoint, what I was doing was not a traditional brick-and-mortar business but rather a lifestyle business.

He knew I set it up with the goal to pretty much finance my own dream lifestyle. From his point of view, I was building a business to pay for what I wanted to do.

It turns out he was exactly right.

Work to live instead of living to work

What is a Lifestyle Business?

For the average person, doing anything besides a job might seem crazy. After all, not everyone is an entrepreneurial superstar like my friend David.

I’m certainly not!

However, I can tell you that I seemed to have cracked the code on how the average schmuck like me can make it happen. In fact, I can honestly tell you I’ve never had more freedom in my entire life. And when I say freedom, I’m talking about time, income, and just plain options – I do what I want whenever I want.

This is something for which I’m incredibly grateful for every single day.

With that in mind, I proudly present the solution for the everyday person wanting something more. Ladies and gentlemen, I present the lifestyle business.

What is a lifestyle business? Let’s slap a definition on there shall we? According to our friends at Wikipedia, a lifestyle business is:

“A business that is set up and run by its founders primarily with the aim of sustaining a particular level of income and no more; or to provide a foundation from which to enjoy a particular lifestyle.”


That’s not bad but the “and no more” part rubs me the wrong way.

I think you can make as much as you want to in a lifestyle business. You don’t have to put a limit on how much your business makes if you don’t want to.

In fact, when you structure it the right way, there’s really no limit to the amount you make and it doesn’t affect your daily work load. Coming up, I’ll show you exactly what I mean by that.

I wanted to throw my own definition into the ring. How about something like this?

Lifestyle Business

It’s a touch longer than Wikipedia’s definition but it’s more accurate in my experience.

Bottom line, it’s about designing a highly scalable income around your desired lifestyle. Once it’s going, your actual workload is up to you. You can put in as many hours as you wish but it’s all optional due to the systems and team you’ve put in place.

In upcoming posts, I’ll break down the actual process to creating your own lifestyle business (complete with actual examples) but here’s how it looks from a high level:

  1. Take an inventory of your skills
  2. Come up with an idea & find a model
  3. Create a business plan and revenue model
  4. Generate sales
  5. Create a system
  6. Build a team
  7. Scale up while reducing your workload

Pretty straightforward, right?


A Lifestyle Business is Different from a Traditional Business or Startup

To be clear, a lifestyle business is really set up to first and foremost provide the kind of life you want. It’s something that will generate cash flow quickly and that you can start with relatively little startup capital, if any.

In fact, let me break it down a bit further.

A lifestyle business is different from a traditional business or startup because it DOES NOT:

  • require large sums of capital to get started (a.k.a – no investors or bank loans needed)
  • require time for product development
  • need to do extensive market research
  • require employees initially, if ever
  • need to spend much, if anything, on brand awareness or marketing
  • over-inflate its value to attract investors or to go public
  • start with an exit in mind – no big sellout needed
  • need a dedicated plot of land or industrial or office space
  • require any special kind of expensive equipment

When you look at the above list, in my mind, it’s hard to imagine why anyone would try to do any other kind of business! There are so many challenges to “regular businesses.”

Why not just set up a stream of income that provides you with all you need from the start?

In the first year of my own business, I used to drive past a vacant office in the heart of a small city named Kirkland which is located just east of Seattle.

I even got out one day and looked through the windows and envisioned having a “real” office space. I imagined a cool workspace with 30 or so twenty-something’s all clicking away on their Macbooks handling all of the online work for my clients.

In fact, I even told a good friend and fellow lifestyle entrepreneur about this. He listened to my little dream intently before asking me some questions. I said, “I want to be that owner that comes out of his office on a Friday afternoon and tells everyone it’s time for a pizza party…”

And before I could finish relating my dream he cut me off, “Why?”

“Huh?” I said.

“Why do you want that Sean?” he said.

“I don’t know. I just think it would be cool.”

“That’s just ego man. Your goal isn’t to be the coolest boss on the planet. Your goal is to make money and take off and go see other countries. I know, you tell me like every day.”

“Yeah, but still…”

“But still what?” he said. “Listen, the Friday afternoon pizza party sounds fun. What about when your employees call in sick or miss deadlines or any other shenanigans that employees pull every day? You want money. I mean, let’s get totally clear on this. You’re providing a valuable service to business owners who are paying you to make it happen. Everybody wins. There’s no downside. You wanting to be the coolest boss in the world is based on an old-school version of business. You’re not in that business. This is a new model. You need to get your head right. You need to go back to your vision and why you started this thing in the first place.”

He was completely right.

A lifestyle business is a new, refined, modern way of doing business that benefits everyone involved. In fact, with all of the advantages of a lifestyle business, I wonder why more people haven’t considered starting one.

Imagine a business that:

  • provides a real solution to real paying clients or customers
  • you can start quickly, like today
  • you can start with little to no startup capital (no bank loans or investors needed)
  • is profitable quickly – making money within 30 days or less
  • is infinitely scalable – it doesn’t matter if you have 1 or 1000 clients/customers, the work to you is the same
  • has a high profit margin
  • has very little risk or downside
  • is easily outsourced – you get a team to do the actual work for you
  • is potentially mobile-friendly – even if travel doesn’t interest you, you don’t have to be bound to commuting to the same location everyday
  • has little to no overhead
  • can be as big or as small as you want it
  • allows you to take as much time off as you want – you never have to retire
  • is easy to start while you still have a full time job
  • lines up with your own personal values

I’ll elaborate a bit on the above list in the next chapter but basically, a lifestyle business is just the solution that many people need.

The Perfect Business Model?

With what I’ve listed above, it almost seems too good to be true, right?

Well, before we took off to live in Cozumel, we spent a year in the San Francisco Bay Area. It seems that everyone there is involved in a startup of some kind. I’m not kidding.

I met people who were literally working 80 hour weeks while living off of savings because they believed if they could just work hard enough, then they’d catch their big break – Google or Facebook would come in and buy their startup for 5 billion bucks and they’d live happily ever after.

I personally don’t have anything against anybody who wants to build this kind of business. I just don’t understand why they would… at least not if their #1 goal is to make money.

I think what I did instead was much simpler. I created a service-based business and got real paying clients who gave me real money. I then put systems in place and hired a team to get the work done.

I was profitable in my very first month in the business.

Let me just repeat that because it’s something most businesses can’t say – I was profitable in my very first month in business.

I then simultaneously scaled my business while reducing my own hours and personal involvement.

Then, as you know already, I spent over 4 1/2 years living in Cozumel, Mexico and “summered” in Europe with my wife and kids. We’re currently living in Edinburgh, Scotland. And yes, all just for fun…

I’m not saying that to brag – just to state that you don’t have to slave away for 80 hours a week for 5 years to hopefully sell out to Google and then live your dream lifestyle.

If your goal is to create the next Instagram because of ego or a sense of accomplishment, cool. Do it. But if your goal is to make money, there’s a much more immediate way of doing it.

When I spoke with people in the Bay Area about my business, they thought it was cool but they didn’t consider it a “real business”. Somehow, they thought what they were doing was somehow a real business.

I suppose we could look past the fact that of all the people I met, none of their businesses were yet profitable. Many of the company officers didn’t even take a paycheck!

They all worked ridiculous hours. And they all talked about customer acquisition instead of actually getting real customers. I mean, if that’s a real business, cool. But I personally want nothing to do with it!

According to the ‘ol dictionary, business is defined as:

“The activity of making, buying, or selling goods or providing services in exchange for money.”

With my own business, I was active in selling services which I got a lot of money for. Come to think of it, by this definition, I am the one with the real business – not just creating some cool new app, software plug-in, or the next social network and not getting paid for it!

In fact, a lifestyle business is a fully legitimate business entity that’s structured so that you could sell it… if you ever want to. Once you’re making money with a repeatable process in place, you’ve got a really cool asset that you can do whatever you want with.

If you’ve ever watched The Profit or Shark Tank, it’s fun to see the business owner standing there with all of his or her employees saying they’re making money and growing the business to new record levels. You always see them all clap and cheer and it looks like fun.

What you don’t see are those same employees calling in sick, missing deadlines, or quitting. You don’t see the owner dipping into his/her savings just to make payroll. You don’t see all of the stress and sleepless nights the owner goes through.

And that’s not even a startup! That’s just a traditional business. Startups have even more challenges!

A lifestyle business just doesn’t have many of the same challenges that a startup does.

You may think I’m selfish but I didn’t start my business to create jobs or to help put food on other people’s table. I created it to put food on my own family’s table.

That’s not to say I don’t care about my business or my clients in any way. I love my business! I love the services we offer our clients. The clients love the services! I love my team that completes all of the work for our clients.

My business actually has a lot of people involved and because of the way I’ve structured it, every single person involved with my business benefits.

Our clients benefit from our services. My team members benefit from their employment. And I benefit from a successful business. It’s a win for everyone involved! There are absolutely no downsides.

If you want to create a platform that’s going to change the world, that’s great. A startup might be for you.

If you want to provide jobs in your local community, cool! A traditional brick & mortar might be for you.

If you want to make money quickly, scale it, and then do whatever you want, then a lifestyle business is the solution for you!

Stair-step Your Way Up

With a lifestyle business, you can stair-step your way up to the exact size business you want to.

For example, let’s say software is your thing. You could start with a simple ebook or e-course that explains everything you do. Then create a single piece of software that does exactly what it’s supposed to do.

Then go bigger, if you wish, once that’s successful. It’s so much easier to make a series of small wins than to shoot too high.

In fact, by making a bunch of small wins, you increase the likelihood of your overall success.

As my friend Pawel says:

“It’s so important for people to realize that ultimate success is a series of really small in-between successes. So start really small and build from there.”

One of the reasons why I love the lifestyle business model is because it’s so accessible. You can start small and immediately and grow from there.

It doesn’t matter if you’re a single mom or a baby boomer looking to retire or a busy family man with a mortgage and a ton of monthly expenses. You can get started right where you are and grow to whatever size business you wish.

It’s NOT About Your Life Purpose

I need to make one key distinction here – I’m not trying to help you discover your life purpose.

My goal isn’t to help you find out what you were put on this planet to do or even to find your dream career. My goal is to help you create a business that you can scale and free up your time.

Once you’re making $40K a month while only working 5 hours a month, you can go on as many spirit quests as you want!

You can literally afford to live your passion or figure out your life purpose.

I want to help you make money quickly with a fully functioning business. Then, once it’s going, you can scale it and buy your freedom. If you chose to make your lifestyle business your career, and it brings you tons of happiness, awesome. But the core focus now is to help you build a lifestyle.

This is a business model that’s designed to make you, the business owner, an additional $100k to $500k a year in net income. It could even be more! There’s no limit.

Heck, even an extra $50K a year is life-changing for most people.

There’s a whole lot of talk lately by so-called “business gurus” talking about how you can make money by living your passion. I’ve seen things like, “do what you love and get paid” or “when you live your purpose you will attract money” or “get paid to be you.”

And don’t even get me started on predatory MLM’s.

It’s this kind of mindset that gets desperate employees into trouble when they try to start their own businesses. They launch their own cupcake shop or sell overpriced protein shakes or life coaching business or whatever.

They do something they love without even seeing if there’s a need or want for it in the market.

It’s not about what you want. It’s about what the market wants!

Your job as a lifestyle business owner will be to assess what’s happening in the market, spot an opportunity, find a working model, and then go for it. At the same time, you’ll also be able to line that up with what you personally want. That’s the beauty of a lifestyle business!

In fact, while it may not be about your passion, it’s all about your values and even your happiness. I’ll talk more about this later.

For now, it’s your job, right now, to decide if a lifestyle business is for you or not.


This is part of an ongoing series of posts all pulled from the book: The 60-Day Entrepreneur – Create Your Own Lifestyle Business, Scale Your Income, & Live Life on Your Terms

For your own free e-version of this book, click on the image below60 Day Entrepreneur



Why You Need to Be an Entrepreneur

Why You Need to Be an Entrepreneur

Straight up, if you’re not interested in having more money, more freedom, and more time, then the rest of this article is NOT for you.

You might think, “Duh! Who wouldn’t be interested in money, freedom, and time?”

BUT, this article is geared for people who are willing to DO something about it. Not just wish for it.

There’s a difference.

This one is a doozy so get ready to learn exactly why, if you’re not already, you should be an entrepreneur. I’m going to cover some major points in this article including:

  • Why it’s never been easier to get started with your own business
  • How having your own business puts you in control of your time and money
  • Why job security no longer exists (if it ever even did)
  • Why real security comes from your own work and taking control of your life
  • How decades of social conditioning make it difficult for many people to want to branch out on their own
  • Why entrepreneurship is really a question of desire and need
  • Why with all of the information so freely available, the only way you’re not making more money in your life is because you’re choosing not to
  • Why you need to make the decision that this is going to work for you

What Does It Mean to be An Entrepreneur?

What do you think of when you hear the word, ‘entrepreneur?’

Do you think of billionaires like Mark Cuban, Carlos Slim, Bill Gates? Or maybe you think about that one neighbor guy who seems to be rich one year and then flat broke the next?

Have you ever thought of yourself as an entrepreneur?

My job here at Family Rocketship is to break it all down and show how you too can join the ranks. Also, I’m going to show you how it’s never been easier to get started with your own business.

In fact, if you’re looking to have more control in your life and create more options, entrepreneurship is the way. But I’m getting ahead of myself.

In his amazing book, The E-Myth Revisited, Michael Gerber breaks down business owners into three categories.

  1. First, there are entrepreneurs. These are the people that have the big vision and motivate others to get it all done.
  2. Second, there are managers. Managers love spreadsheets and optimizing for efficiency.
  3. Third, there are technicians. Technicians make up the biggest portion of business owners and are the kind of people that just want to do the work.

To run a successful business, you need to be a little of all of these. For everything I’ll share with you, I’m going to focus on the entrepreneurs.

We should take a quick look at why you would even want to be an entrepreneur in the first place.

For starters, creating and running your own business puts you in control. It’s taking time and money into your own hands and being in charge of every aspect of your life.

I once had a friend that wrote out, “I am the CEO of me.”

I liked it!

If you’re an independent person like me, you don’t have to worry about anyone else dictating your daily life. You decide what you will do each and every day.

Really, being an entrepreneur is about going after things that deep down excite you – as in, you get goosebumps when you think about actually doing them.

It could be the business itself or it could be the freedom that your business gives you.

If you’re looking for ultimate time & money freedom, you’re just going to need to accept that you need to be an entrepreneur.

“Entrepreneurship brings the promise of joy and riches few others will ever enjoy, working as they do in somebody else’s business – the job as it’s called.

The job is the place where the life is taken out of us one day at a time, where our hearts become deadened, where the thrill of new ideas is most often met with a deaf ear, where creativity is most often nonexistent, and where passion is reduced to the thrill of knowing the weekend is just around the corner. What a limited world!”

-Michael Gerber, Author of The E-Myth Revisited

A Job Doesn’t Mean Security

One day about 5 years ago, my wife and I were talking to our good friends Chelsea and Connor. Connor started his own roofing business and became pretty successful in just a short amount of time.

We were talking about the concept of jobs and if having a job really means security.

Chelsea said:

“I actually feel way more secure with our own business. It’s actually safer than Connor having a job and trying to please a boss every day. With our own business, I know Connor will do what it takes to make money for us. I know he’ll literally go out and knock doors if he has to. I mean, he already has!”

Chelsea struck on three important points.

  1. Real security comes not from keeping a boss happy, but from taking matters into your own hands
  2.  By running your own business, you’re in charge of how much you make and how fast you grow
  3. It means you’re going to have to work

It’s not for everyone, but if you’re interested in a better life, and you’re willing to work for it, the payoff is freedom.

If you’re coming from the job world like I did, I want to get crystal clear on something: just because you have a job, it does NOT mean you have security.

I know I might sound a bit redundant here but this is important.

Have you ever heard the term ‘at-will employment?’

Most people who’ve ever signed on with a new job have read those words in their contract. Basically it means that an employer has the right to dismiss you with or without cause whenever they like.

At-will employment isn’t just limited to hourly jobs either. It goes all the way up the food chain, C-level executives included.

So my question is, with such a clause built into every person’s working situation, does that really seem like true job security? It doesn’t seem like it to me!

I’m going to be super blunt here.

The concept of having a nice, safe, secure job will always be just a dream.

Governments, unions, & associations, try as they might, will never be able to provide a job for people that will last indefinitely.

It may have been true 40 years ago, but the fact is that the world is now changing too fast. Changes in technology and growth in up and coming countries like India and China are changing the global economic scene.

Those jobs where you worked steady hours with steady pay are now being written into the history books. Everyone knows this yet most people are still working like it’s not actually happening.

For all intensive purposes, many people are working as if it were 1955. They go to college and then they try to get a good job where they can work for 40 years and then retire with a pension and a gold watch. This just doesn’t happen anymore!

The simple fact is this: job security can never be a reality because it assumes that security is something that can be created on the outside, that it’s something external.

Real security is something that comes from the inside. Real security comes from your own efforts, expertise, and resourcefulness. Real security comes from your own industry and taking control of your life.

If you want security, you need to hustle.

It’s about taking responsibility for yourself.

No Fate

Let me just introduce a new, better, modern term: “at-will income.”

At-will income is basically the opposite of at-will employment. It means that instead of waiting for your weekly paycheck from your boss, you determine how much money you’ll make and when and then what you get to do with it.

Entrepreneurs live by this code.

Entrepreneurs don’t wait for someone to give them a handout.

They go and get it for themselves.

Just like my buddy Connor, they literally go out and knock doors if they have to.

Why More People Aren’t Entrepreneurs

When you ask the average person if they want more money, they of course say yes. We all have the desire. It’s there. It’s the thing that drives us all to want the big house and the fancy cars. It’s why game shows even exist!

I once heard entrepreneurial author Robert Allen speaking about an experiment he tried. He wanted to help some people start their own businesses.

He was already successful himself and thought he could replicate his success with others. He said he thought a good place to start was a local unemployment office. He was blown away with what he witnessed.

After asking dozens of people if they wanted to work personally with him and start their own business, every single person said no. Most of them had excuses as to why they couldn’t. One guy even said he didn’t want to lose his place in the line!

We all have the desire to want more. It’s natural and it’s healthy. But very few of us are actually willing to do what it takes to make it happen.

In fact, with the way that society has traditionally been set up, it’s too dang easy to just get a job that pays a decent wage. For most people, this is good enough.

Decades of social conditioning have taught us this is the accepted route. However, this is all changing now in our new modern economy.

In our current western society, the path of least resistance is to get a job. Not only is it too easy to just get a job, there’s something deeper and even more sinister at work: laziness.

It’s easy to prostitute yourself out for 40+ hours a week for a good-enough life.

It’s there. It’s even encouraged by respected people – parents, teachers, professors, media, etc. After a few generations of huge success, we’ve grown super complacent and we aren’t hungry anymore.

These are just a few of the key reasons why more people aren’t entrepreneurs.

But what if you want to be an entrepreneur?

Can you?

Can Everyone Be an Entrepreneur?

My good friend Rob and I go back and forth all the time about entrepreneurship. He runs a very successful forum and has more time freedom than anyone I know.

I always say that everyone has the ability to be an entrepreneur. He always says that everyone can be an entrepreneur but most people won’t actually do it.

It really boils down to motivation.

Imagine Sally, your average sales clerk at Wal-mart. Let’s say Sally goes down in a plane crash somewhere over the South Pacific. She somehow makes it to an island where she’s the only survivor.

Think about it! What is Sally going to do?

She’s going to get thirsty. She’s going to get hungry. She’s going to need shelter. The question is, as an employee, she’s always done what her boss told her to do. But now, she doesn’t have that luxury. She’s going to have to take control of her own situation.

Either do that or die.

When thinking of it this way, Sally is taking 100% control of her own actions and creating her life experience. She’s effectively acting like an entrepreneur.

So at its root, the question of entrepreneurship is really a question of desire and need.

Do you see what I’m trying to say here?

If the desire is strong enough and the need is urgent enough, then anybody could be transformed into an entrepreneur.

The key, and this is absolutely vital, they must be willing to work. If they’re not willing to work smart, hard, & effectively, then yes, they will fail.

Becoming an entrepreneur in the 21st century is much easier than trying to survive on an island all by yourself!

Even if you’ve been a factory or cubicle worker your entire life, you’re living in one of the best times in history to finally take control of your own income.

Not too long ago, I attended a conference for entrepreneurs. One of the speakers shared how he grew up in a broken home. At one point, he was literally homeless.

He then shared his journey on how he hustled, started numerous businesses, and is now super successful. In fact, he shared that his next milestone is to hit is 20 million in net income.

During the Q & A portion of his presentation, I asked him if he could share his single biggest motivation to his success. Without even thinking, he said:

“Oh man, I just don’t want to be poor! That’s all there is to it.”

I thought his answer was simple but profound.

The Age of the Everyday Entrepreneur is Here

Check out this quote by Taylor Pearson, author of The End of Jobs:

Taylor Pearson

So far, I haven’t been too shy in putting down jobs and building up entrepreneurship.

It’s basically because I just don’t understand in this day in age why anyone would want to have a job.

It’s harder than ever to get one and the payoff just isn’t that great.

Again, if your dream career is to be a doctor or lawyer, then that’s cool and pretty much everything I share at Family Rocketship probably isn’t for you.

But even my brother, who’s a speech pathologist shares with me that while he loves his work and his patients, he can’t stand the politics that happen at his hospital. He doesn’t want to have a job.

We live in the information age.

To put it super bluntly, the only way you’re not making more money in your life is because you’re choosing not to.

Bold stuff I know!

But if you’re in a situation where you spend two hours or more a day commuting in traffic that’s up to you. If you want to spend 40+ hours a week at a job making somebody else more rich that’s up to you. If you want to only see your family on nights and weekends that’s up to you.

Ladies and gentlemen, we have the internet! We have Google and YouTube and podcasts and forums and blogs.

There are people, like me, who’ve literally checklisted out what to do to make money in a business! If you can follow a checklist, and take focused repeated action, then you can have your own business and make all the money you want.

I’ve done it.

People I’ve worked with personally have done it.

Why not you?

And that’s why you’re reading this super long article!

Like Taylor says in the above quote, entrepreneurship has never been so easy & risk-free. I’m not talking about taking out a second mortgage on your house or maxing out credit cards to get the next Facebook started.

I’m talking about creating a business that you can start with very little and scale up as big as you want.

The Day I Became an Entrepreneur, Forever

It was around noon on a weekday that I stood in front of my home in Orange County, California with a bankers box. Inside the box was my personal belongings from my office. I took a deep breath and walked through the front door. Inside was my wife playing with our kids in the living room.

My wife looked at me, then at the box, and then back at me. Then she said almost rhetorically, “What happened?”

“I got laid-off”. And then I just kind of stood there like a dummy.

For a second, it looked like she was going to cry but then something happened. Her whole face and posture just kind of changed.

Then she said, “That’s it! You’re not getting another job. Jobs aren’t helping us get any closer to our dreams. This is it. It’s go time!”

Jobs Family Rocketship

That moment was life-defining for us.

Who would’ve guessed that just 24 months later we’d be living the life of our dreams on a tropical island in the Caribbean? We certainly had the goal but had zero experience in ever making something like that happen before.

That’s the entire point of everything I share at Family Rocketship.

It’s to help you go from wherever you are to creating the lifestyle of your dreams via your own business. Again, it’s never been easier to start a lifestyle business that will allow you time & financial freedom.

To put things in perspective, in the first 6 years of my marriage, I had 5 jobs. In the last 6 years, I’ve had 1 business. Same amount of time, very different results. I can’t even begin to quantify my overall level of happiness.

I’ve had the chance to be the dad that goes on field trips with my kids. I’ve been able to attend their at-school performances. I’m right there to greet them when they get home from school.

Things get even better when thinking about the time I get to spend with my wife.

I’ve been able to go on day dates with my wife… during the week. I eat every meal with her. We work out together. We spend our best waking hours together.

And yes, we even get to have sex, during the day, instead of waiting until the kids are in bed and we’re too sleepy to do anything about it!

The point is, I love my family and love spending time with them. I sincerely wish this same happiness for everyone. That’s what entrepreneurship means for me. I hope it will mean the same for you.

How to Take Control

Recently, a friend of mine shared with me that he just wanted to make an extra $500 a month. It would really help them out.

Another friend shared with me that if he could make even an extra $1000 a month, it would allow them to breathe a little.

A coaching client of mine told me once that he wanted to start his own business so that he could have options, some personal freedom in his life.

At this point, I hope I’ve convinced you that you need to be in control of your income. And you can’t do that through a job!

But if you don’t believe me, just listen to what MJ DeMarco, author of the best-selling book, The Millionaire Fastlane says:

“If your job doesn’t serve any aspect of your entrepreneurial dreams, you need to quit now. You’re unwillingness to quit is simple bribery – an excuse financed by the illusion of comfort and security. I know, I know – the steady paycheck, the cool BMW 3-series, the rocking 2-bedroom loft on the nice side of town. If these material accoutrements are all you need to give up on your dreams, you don’t have a chance because your entrepreneurial dreams are not the priority – your immediate comfort and security is. Yup that’s right bro, you’ve sold out.”

The big question is, are you going to do what it takes to have the kind of freedom that you want?

I mean, what’s the alternative? Collect paychecks, hate your job, and repeat the pattern until you die? That’s no way to live!

If you’re ready for a change however, then I can show you exactly how to do it. But you’ve got to decide this first.

I can give you the exact how-to on everything but if your head’s not in the right place and you’re not willing to do the work, then nothing I say will work.

And I don’t want you to blame me!

I know this works.

I’ve done it myself.

I’ve coached others how to do it too.

But it takes a decision. You have to decide if you’re going to make it work.

Again, I’ll ask the question, are you willing to do what it takes? If so, you’re in the right place amigo!


This is part of an ongoing series of posts all pulled from the book: The 60-Day Entrepreneur – Create Your Own Lifestyle Business, Scale Your Income, & Live Life on Your Terms

For your own free e-version of this book, click on the image below60 Day Entrepreneur



College Jobs and the Future of Making Money

College, Jobs, & the Future of Making Money

Right now, I’m going to be straight up with you. It’s my goal to get you riled up. I want you to rethink what’s happening in society regarding education, jobs, and making money.

More importantly, I want you to think about how this all affects your own personal freedom.

I Want You to Get Serious About Your Happiness

I want you to think about how society’s conditioning may be directly affecting your level of happiness and overall fulfillment with life.

Don’t worry though – I’m not going to gripe for long. I’m all about the solution so I’ll be sure to give you some answers.

Let’s first take a look at some of the challenges you may be facing without even realizing it including:

  • Why College + Job DOES NOT EQUAL Happiness… the current trends in society are proof
  • Does a college degree doesn’t guarantee a job?
  • Why crushing student loans keep college grads from contributing to the economy
  • How to know if college is really necessary for what you want to do
  • How to determine the ROI of a degree
  • Why it’s much more difficult to live your dream life with a job
  • How the current and future economy is shying away from jobs and embracing entrepreneurship – and why that’s good for you and your dream lifestyle!

College + Job = Happiness. Really? Show Me the Proof!

When I was 12 years old I woke up one morning feeling like someone had buried a butchers knife in my right side. After a phone call to the hospital, my mom said we were going in. Just 8 hours later my appendix was removed and I had a cool new scar to prove it.

In some weird, almost Stockholm syndrome way, I fell in love with the entire process. At the impressionable age of 12 years old, I knew what I wanted to be when I grew up… a surgeon.

For the next 6 years, I took all of the math and science classes and always opted for the honors and AP courses.


Because that’s what you need to do to impress colleges of course! I worked hard to get A’s in (most) of my classes and managed to pull off graduating high school with honors. I didn’t have a 4.0 but I still got to wear those extra little ropey things on my graduation gown telling everyone I was “smart”.

With good grades and a good SAT score, I had no problem getting into a university of my choice (well, not the Ivy Leagues…).

As for the goal of being a doctor? Well, I wasn’t so sure. I still wanted to “help people” but I thought maybe I could focus on the mental side of things and declared Psychology as my major.

Just two years later, I stopped going to classes. I wish I could say it was because I founded a world-changing social media company or some awesome search engine but no, it wasn’t.

It was really because every single one of my professors said attendance didn’t matter. Plus, I had a flexible job that let me get all of my hours in at the beginning of the week which then freed me up to take road trips over long weekends.

Without consciously deciding it, I became yet another college dropout.

For about the next 10 years or so, I struggled with the decision to go back to school. If I just finished my degree, then I could get a better paying job and then I could afford a house in Southern California and THEN I’d be happy.


Well that’s at least what I thought.

We’ve all heard it a million times – get good grades, get into a good college, get a good job, and that leads to happiness. It’s been handed down as the right thing to do for generations now. The only other option was to work some kind of trade and be poor and miserable.

The question is, if a college education leads to more happiness, why aren’t there more happy people?

OK, that might be a bit of a stretch.

But how about this – why do I get emails from college educated professionals asking how they can do what I’ve done?

After all, they’re supposed to be the smart ones, right? They’re supposed to be rich and happy, right? Why then, are they asking some college dropout for help?

I’ve got an answer for that, but first, let’s quickly look at some of the challenges with the current university experience.

The Degree Isn’t What It Used to Be

The principal challenge with most of the arguments for college is that they’re almost always related to getting a job. Arguments for a college degree usually look like this:

  • A degree will help you get a good job
  • You’re showing employers that you’ve got discipline to see something through to the end
  • You’re learning how to learn and that impresses future employers
  • The more advanced your degree, the more money you can make

Maybe that’s true. Maybe it’s not.

It doesn’t matter really. None of this pro-college logic addresses some of the bigger problems that students are actually dealing with after swallowing the college pill.

For starters, the big majority of students entering college are doing so because it’s just what you do after high school.

Because of that, many students have a huge lack of focus about what they want to get out of their college education. Because of this lack of vision, they’re not as motivated to get good grades and really learn the material.

If students somehow survive the 4+ years of the college experience, many of them come out with no clear picture of what they’re going to do. Even worse, they got degrees in something that’s either not directly applicable to the real world or is so common that it’s just not valued.

I’ve met countless individuals with college degrees still working at the same jobs they had while in school.

In fact, I’ve gotten jobs over people with degrees based solely on my work experience and ability to interview well.

This happened multiple times. How do I know? Because my bosses told me!

If all you need to get a good job is some work experience on your resume and a skill at interviewing well, then that changes everything doesn’t it?

You can skip university and go take a class on how to land a job and you’re all set!

Another huge challenge that many graduates face is debt.

But this isn’t like a maxed out credit card for $2,000. It’s crazy crushing debt that will take literally years if not decades to pay off. Based on what study you read, students are now coming out of college with loans equaling more than $30,000.

For most of the people I know personally, the number is much higher.

Part of the challenge comes with the fact that student loans are so easy to get. And guess what? The universities know that. It’s no wonder then that tuition keeps going up year after year at an almost unsustainable rate and students are being buried in debt before they even hit the workforce.


Let’s just continue to walk through it.

Let’s say that the average college grad gets a degree in something that’s directly applicable in the real-world like bioengineering, information technology or nursing. Let’s say then that our college grad is lucky enough to land a decent paying job that’s enough to cover his or her expenses and then some.


The challenge comes with the student loans.

Like any debt, it doesn’t just go away. It comes a-knocken’ and it robs the college grad of any money that he or she would normally be pouring into the economy.

This isn’t my opinion. This is loosely paraphrasing many articles and interviews of billionaire Mark Cuban.

And it’s something I’ve seen in my own life.

Right now, I know a handful of college grads who owe more than $50,000 in student loans each and are literally working jobs making $12 a hour.

No joke.

Will they be buying houses or contributing to the economy in a meaningful way anytime soon?

Probably not.

As Mike Rowe, the man behind Dirty Jobs once said, “We are lending money we don’t have to kids who can’t pay it back to train them for jobs that no longer exist. That’s nuts.”

Or, like a meme I saw not too long ago which read, “You want me to pay for school to get a job just to get a job to pay for school?!”

Or another one that said, “You need money for college. You need college for a job. You need a job for money.”

How is anyone supposed to succeed in that loop?

Education is Always Beneficial

At this point you might be thinking, “Sheesh! This guy really doesn’t like college!”

Nope. Absolutely not!

I’m not anti-college, I’m pro-education.

I’m 100% for the university experience if it will genuinely help you further a career you absolutely want to be in.

Let me just rephrase this. I’m all for going to college if it’s something that you’re going to actively leverage to get into a career of your choice that requires that level of education.

My own brother is an excellent example. He got started on his college experience later than most at age 26. But then once he decided what he really wanted to do, he flew through college eventually earning a Master’s degree with honors.

His chosen profession? Speech pathologist.

As in, he helps people who’ve had strokes learn to speak again. Pretty cool, right? And he absolutely needs an advanced degree and advanced training to do what he does.

But with what’s happening in the world today, my brother is the exception. Perhaps it was because he was older when he got started but he was much more intentional about his education.

He got straight A’s not because he’s some overachiever but because he enjoyed his experience and more importantly, he wanted to actually know the subject so he could apply it to his career.

What about everyone else?

What about the hoards of kids going into university “because that’s what you do after high school”?

If you’re not a 20-something, about now you’re thinking, “Yeah, yeah, yeah. Whatever. I’m done with school. This has nothing to do with me.”

It is important however. I’ve met a lot of people who don’t seem to be finding satisfaction in their work or really, just aren’t making enough money, so they decide to go back to school to advance their degree.

The thinking is “if I can get a higher degree, then I can advance my career”. And the subconscious thinking looks like this: “then I can make more money and THEN I’ll be happy”.

Again, there’s nothing wrong with wanting to advance your degree and move up in the world, but if you’re searching for more money, or dare I say, more happiness, it might not be the most effective route.

For now, there are two easy steps you can take to determine if college is for you.

Step 1: Ask yourself: is college really necessary for what you want you to do?

If it’s not, then don’t go! Get an education from alternate sources like good books and courses from experts doing what you want to do. Just like this little blog of mine!

Step 2: Think of the ROI/consequences of your college degree.

Do you really want to owe $82,000 for a degree in Communications? Unless you’re going into engineering, law, or medicine, you need to seriously consider if college is even worth it.

And now, let me explain why jobs are pretty much evil.

Your Job is Killing Your Dream Life

A job will not help you move towards your dream life.

There, I said it.

How do I know?

Because I never once lived my dream life while I had a job. Neither has anyone I’ve ever known.

Just recently, I was looking at my bucket list that I keep in Evernote. I haven’t looked at it for a while.

As I started to cross things off, I’ve got to admit, it felt pretty cool. It included things like listening to bagpipes in Scotland, snorkeling with whale sharks in the Caribbean, eating paella in Spain, seeing ancient Mayan ruins, and more.

I didn’t actually get to do any of that stuff when I had a job. I just didn’t have the time or money. It wasn’t until I had my own business that I started knocking that stuff out.

Your job, even a decent paying one, can never offer you total freedom. You will always have a boss. You will always look forward to your paycheck. You will always be a cog in someone else’s wheel.

Sure, there are remote-work agreements and a lot of people have flexible schedules, but the fact remains, you’re not totally free as long as you have a job.

I’m not saying it’s impossible to do all you want while you have a job. I am saying however that it will be about 587 times harder.

You need to think seriously about why you should ditch the concept of a job forever.

Twisted Sister

A New Income Generation Model is Here

I don’t watch the news but when I do manage to see a headline, I almost always see something about how politicians want to bring jobs back to America.

I also see groups uniting to keep back the changes brought on by the internet and technology. I hear about people going on strikes to demand more money, benefits, and other such nonsense.

All the while, these people are missing one simple fact: the world has changed and it’s never been a better time to be alive. In fact, we’re super fortunate to live at this point in history!

For most of us, to get water we just lift up a handle. With a few clicks on an app, our food is literally delivered to our front door. If we want to know something, we just ask our phone and we get it instantly.

The fact that you’re reading this on some kind of screen (a tablet, laptop, or smartphone) should help you realize we’re in a whole new world.

Yet, so many people are still making money in a way that is so old-world.

Trading time for money is an outdated model.

About now you might be thinking, “But Sean, I need money. I’ve got to pay the bills and put food on the table!

You’re right. You absolutely do. You need money, that’s true. But a job isn’t the only way to have an income.

From the fields to the factory and now to the cubicle, it’s all the same. People are making money by being a cog in someone else’s machine.

People are still educating themselves and entering the workforce as it if we were still in the 20th century. It wasn’t a bad model. It worked well for a time. But that model is rapidly disappearing.

My intention right now isn’t to spout off how sucky I think jobs are. My goal is to help you realize that something new and improved is already here! A new model of income generation is taking over – a new, more entrepreneurial-friendly model centered on your ideal lifestyle.

The American Dream 2.0

There’s a new American Dream in town and it’s one that’s completely centered around providing value to the world through your own talents, strengths, and skills. It involves a lot of hard work and leveraging new technologies and a world economy. It involves a lot of personal initiative but the payoff is huge.

The reward is designing and living your ideal lifestyle.

At its core, everything I say here on Family Rocketship is about finding happiness.

It’s about working your butt off until one day you wake up and realize that you’re doing exactly what you want to do that day.

Sound too fluffy for you? Well it’s true.

Like I’ve already shared, because of the business I built, I spent 5 of the last 6 years living in really cool parts of the world together with my wife and kids – all pretty much because we just plain wanted to.

In fact, when living in Mexico and Europe, we met a lot of people who were there on vacation. Right now, we’re in Edinburgh, Scotland and we meet people every single week who are visiting her.

After talking for a little bit, these people learn that we actually live here.

Almost always, they say something like this, “Gee, I sure wish I could do what you guys are doing!”

My answer is always the same, “You can!”

The core message of Family Rocketship is how you can find your own freedom and happiness.

Not everyone wants to live on a tropical island or see castles in Europe. I get that.

Some people just want to golf on a Tuesday morning. Or they want to go shopping at their favorite store and not even look at the price tag. Or they want to put their kids in private school.

Or whatever.

My deep down real reason for sharing this stuff is to help you obtain real freedom.  And yes, that also includes a business that you create.

That’s what I’m preaching here. It’s all about income, security, adventure, fun, freedom, and happiness.

If you’ve read this far, you’re going to have to decide whether you want to actually do the thing or if you’re going to retreat to your job.

Your choice amigo.


This is part of an ongoing series of posts all pulled from the book: The 60-Day Entrepreneur – Create Your Own Lifestyle Business, Scale Your Income, & Live Life on Your Terms

For your own free e-version of this book, click on the image below60 Day Entrepreneur



Why You Need to Question How You Make Money

Why You Need to Question How You Make Money

Massive changes are happening right now with how people make money. When people needed to make more money, they used to think:

“I need to get another job” or “I need to get a better job.”

But now, all of that is changing. And it can change for you. BUT, you need to rethink the way you personally make money.

A few things we’ll cover in this article include:

  • If don’t love with your job or your financial situation, a lifestyle business might be the perfect solution for you
  • What does success really look like for you?
  • Why your revenue-per-hour is your most powerful metric when it comes to your personal income
  • Everyday people all over are now making a great income with their own lifestyle businesses – maybe it’s your turn…


What follows is an email conversation I had with a new friend I met at MJ DeMarco’s Fastlane business summit that I spoke at a little while back. I’ve edited it down to the essentials and the ‘…’ represents a bit of time between emails.

We’ll call him “K.”

Check it out:

K: Hi Sean – Great talk! It’s very inspiring when you hear someone with a similar backstory. I make a pretty decent living here in LA just hate being stuck to LA. Hopefully, we can incorporate some of our successes to into your lifestyle model.

ME: Wow, yeah with your experience, there’s for sure something that will translate to being a bit more free. I’d be happy to brainstorm with you.

K: Yo Sean! Just checking in with you. We’re heading to Hawaii next week. I’m looking forward to some diving, golfing and relaxing!!  I can’t believe how different things have been since the Summit. I’ve started getting my sales going on Amazon, my marketing site is almost done….oh, and I hate my day job 😉

ME: You hate your day job?  🙂 Careful man! They’ll be able to smell it on you! You’ve got to act like a perfectly functioning drone until you decide to break from them instead of vice versa.

K: Oh, the writing has been on the wall for a while. We both know it’s just a matter of time.  I’m at an executive level so I know the owners well but neither of us are ready to pull the trigger… but you never know, we leave Monday for Hawaii and I might get back to a white box on my desk 😉

ME: Have fun in Hawaii!

K: Guess what happened?! Came back from vaca to a severance package, 3 months insurance.

ME: Dude no freaking way!!! I can’t believe that! Well, yes I can. Man, I don’t miss that world. So, sorry but I guess congrats too!

K: You were so right, they smelled it on me and I knew it was coming! Ultimately it’s a blessing so yea, thanks for the congrats 🙂


Think that K is a unique case? Not at all!

Not too long ago, I met a cool guy named Anthony. He’s about my same age and station in life. He’s married with a couple of kids and when I met him, had a job with a law firm doing all of their online marketing.

After we got to talking, I told him my entire story and how if he’s already doing online marketing for a law firm, there’s no reason why he couldn’t start his own digital marketing agency and get a bunch of clients. He could then get a team in place, free himself up, and do whatever he wanted.

He told me later that he couldn’t sleep that night. He kept thinking about our conversation and just knew he could make it happen. He figured if a normal guy like me could do it, he for sure could do it.

Long story short, he put together his website in less than a day, got his first paying client a few days later, and put everything in place to leave his job as soon as possible.

We were on the phone one day and I said:

“Be careful man! Once you get this in your system, it’s like poison. It will take a hold of you and won’t let go until you’re a free man. Watch yourself at your job. They’ll smell it on you!”

He said he wasn’t worried.

Then about two days later he texted me saying he’d been let go of his job because they couldn’t afford him any longer and that it was go time. I couldn’t believe it!

Well, actually I could.

When I called him I apologized for jinxing him but congratulated him on his first step toward freedom.

Ever since then, Anthony’s been hustling like a madman and is already getting more clients. He’s just beginning his journey. For me, it’s so cool to watch because I know what awaits him.

Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from

How about another one?

Not too long ago, my cousin called me out of the blue and told me he wants to start his own lifestyle business. He works for his family business but puts in way too many hours. He told me that he literally works 18-hour days, travels all around the western U.S., and lives out of tiny motels. I could hear the exhaustion in his voice.

After talking for about 2 hours, I finally just asked him, “Dude, what do you deep down really want?”

He paused for a moment and then said, “I just want to be happy. I want to be free. I want a lot of time for my family.”

“I just want to be happy. I want to be free.

I want a lot of time for my family.”


I’ve got even more of these stories!

Ever since I dove into this world, I’ve met people from all over who want more – more money, more freedom, more time with family, more happiness.

It’s happening all over.

If you’ve ever been laid-off or are just plain tired of your current work or financial situation, this website is your solution.

I know that’s bold.

But I’ve also got the experience of meeting and working with all of these people that helps me know this lifestyle business thing is pretty cool and a great solution for a lot of people.


Recently I had a great conversation with my friend Connor. He owns a “traditional” business – a roofing company up in the Seattle area.

He related to me that now one of the biggest indicators of his success is actually the lack of hours he puts into his business.

In other words, the less hours he puts in, while still watching his business grow, the more successful he considers himself.

I think time involved while still making it grow is an outstanding metric for any business owner, regardless of the actual business.

This is a paradigm shift to the traditional thinking of “the more hours you work, the more successful you’ll be”.

This is an outdated mindset. Success now depends on leverage.

It’s important to note that you have to identify what success looks like from the start.

A great starting point is to think about time. Time is actually your most valuable asset and how you use your time will determine your ultimate success. You can always make more money. You can’t make more time.

One of my main goals with Family Rocketship is to teach you to create a source of income that takes care of your needs and wants and gives you the time to do whatever you want.

In fact, when you think about making money in your business together with time, you’ll see that your revenue-per-hour is a powerful metric. It’s the most powerful metric actually.

Really think about it.

If you make $20,000 net income a month from your business and you only put in one hour of work a month, then you’re effectively making $20,000 an hour.

Pretty cool, right?

It’s not just an example. There are people making much more than that! Time and money are big factors when thinking about your success in your lifestyle business.

We’re going to discuss how this business model goes hand-in-hand with your values later on but for now, really think about what you want. What does success look like for you?

Regardless of your answer, you’ll need money to make your success happen. Even if it means selling all of your stuff and moving into an RV, you’ll still need money for food and fuel.

Success doesn’t mean money but money is a big part of success.

So let’s quickly look at that now.


Right now, if I were to ask you to think about ways you can make more money, what comes to mind?

Did you think about getting a second job? Did you think of stuff you could sell on Craigslist? Maybe having a garage sale? What did you come up with?

Be honest!

When most people think about making more money, they immediately think about getting a better job or even getting a second (or third) job.

But there’s a better way.

You need to think about how you can add more value to someone’s life. Think about what problems you can solve to make someone’s life easier, happier, skinnier, more in love, etc. 

That’s the start of the entrepreneurial journey.

Another key question that most people don’t ask themselves is how much money do you really need? Really think about it!

That number is up to you.


If you can’t tell already, I’m trying to help you start to change your thinking. I want you to see what’s already happening for people like you and me.

There are people all over jumping into this world of entrepreneurship and as first-timers, with no previous education or mentoring, and making a great living. These are people just like you!

Single people. Married people. People with kids. People with full time, demanding jobs.

I read stories every day of people saying ‘adios!’ to their jobs because they’ve started a business that’s taking care of their needs and then some.

Now it’s your turn. Starting now, you need to have this mindset. Just think, “It’s my turn now!” This is your first step.

You need to take but this first mental jump is the absolute first thing you need to do. Be tired of settling for an average life. Be excited for finally moving forward on your own thing.

It’s go time!


This is part of an ongoing series of posts all pulled from the book: The 60-Day Entrepreneur – Create Your Own Lifestyle Business, Scale Your Income, & Live Life on Your Terms

For your own free e-version of this book, click on the image below60 Day Entrepreneur



Two Things My Last-Ever Job Taught Me

Two Things My Last-Ever Job Taught Me

“What is that?” my wife said.

“Well, it’s a fax machine,” I said with a tone that was like, duh!

“But why did you buy a fax machine? I just don’t get it!”

My wife was upset and she was ruining the thrill that normally comes when unwrapping a shiny new electronic toy from its packaging.

“I just don’t understand, when we have like zero money, how you can justify buying a fax machine?”

“I told you already. I need it so that clients can fax me their contracts.”

“But you don’t have any clients! You haven’t even made a single sale!”

She was right.

Deep down I knew she was right. It stung. It hurt. And it was a huge wake up call.

Would you like to know why I bought the fax machine?

Wait for it… wait for it… I wanted to be a life coach. Yep, but not just any life coach! A professional, “certified” life coach. I already spent $2,500 of borrowed money to pay for a certification and yet, I came out of it with no business plan and no paying clients whatsoever.

Don’t misunderstand me – there’s nothing inherently wrong with being a life coach… as long as it’s founded on real business practices. Which I wasn’t doing.

But I did what I thought I was supposed to do! In my mind, I was already a hugely successful professional, certified, life coach. Now all I had to do was to “create the space” and the business would follow…


I got busy setting up an office for myself. I bought a brand new desk, telephone (yes, a landline), pens & pencils, business cards, and even a freaking fax machine…

For $230…

That we didn’t have.

I had the entrepreneurial desire. I just didn’t have any skills to back it up.


Still no clients and still living on borrowed money. With my tail between my legs, and a kid on the way, I returned to the land of employment. After some searching on Craigslist and schmoozing some placement agencies, I landed a good-paying job that was close to home.

I wasn’t free to hang out with my family whenever I wanted, but at least we had money for rent.

With the new job, something marvelous happened.

I learned two very important things:

  1. I just wasn’t cut out to have a job – my personal freedom was way too valuable for me to give up
  2. I needed to learn how to create a real, profitable business that would allow me to leave the land of employment forever

The best way to predict the future is to create it.


With a head full of Tim Ferriss (The 4-Hour Workweek) and Gary Vaynerchuk (Crush It), I started my own business. This time I knew exactly what I needed to do. I already spent every spare moment I had learning general business skills and focusing heavily on sales and marketing. After all, in business if you don’t have sales, you don’t have anything.

I wasn’t interested in creating the next Google. I didn’t want investors. I didn’t want a job. I didn’t even want millions of dollars.

What I wanted was a lifestyle.

I wanted to do whatever I wanted, whenever I wanted, with whomever I wanted. And I wanted a business to pay for it. In other words, I set about to create a lifestyle business.

I got started by bootstrapping and selling services to real paying clients. In my first 30 days, I made $2,450. Certainly nothing to brag about but I was ecstatic. I had proof that I could sell and that I could make money without a job.

After that first month, I spent the next two years scaling the business. I put systems in place. I put a team in place. I got on top of my business. And then I took off to live in the Caribbean for 2 1/2 years together with my family.

Then I spent a year back home in Southern California. And then another two years in Cozumel, Mexico. And now I’m living in Edinburgh, Scotland.

All paid for by the business I created.

When I reflect on that previous Sean, the Sean who desperately wanted to be free but had no idea how, I can’t help but think of all of the emails I’ve received.

They’re emails from people also looking to free themselves from their jobs, start a profitable business, and just plain have a better life together with their loved ones.

And that’s who this blog is for.

It’s for all the “Sean’s” out there who can’t stand sitting in traffic only to sit in a cubicle all day. It’s for all the people out there who see photos of tropical beaches or castles in Europe or safaris in Africa or outback adventures in Australia and dream of being there themselves.

It’s for all the people who want to start a business and make their own money but aren’t sure where to begin. It’s for all of the people that just plain want to decide what they’re going to do on a Tuesday morning.

If this describes you in any way, well then my new amigo, you’re in the right place. Let’s discover together how you can create your own business and start living the life of your dreams.

It’s not fluff. There’s no rah-rah here. Just real principles from a guy lucky enough to have pieced it together. If you’re ready, let’s get started towards the lifestyle you deserve.


This is part of an ongoing series of posts all pulled from the book: The 60-Day Entrepreneur – Create Your Own Lifestyle Business, Scale Your Income, & Live Life on Your Terms

For your own free e-version of this book, click on the image below60 Day Entrepreneur



Choose Your Business Carefully

How to Choose Your Business Carefully

There’s a video floating around on YouTube right now where a guy, let’s call him “Terry”, is showing off his fancy Bentley. Or rather, he’s taking us, the viewers, with him as he buys his new Bentley.

If you get through that, you learn that he has his own company where he shows off what a “cool” place it is to work. He’s got beer, video games, ping pong and it looks like it’s a party place instead of a workspace.

If you stick with him further, he starts to claim how having what he calls a “real business” – a business with an office (and a lease he has to pay), employees, and all that – is better than any other kind of business out there.

That’s where he lost me.

You see, for a split second on my own business journey, I wanted to be like Terry.

When we first started our business, we moved to the Seattle area and we lived in Kirkland. There was an office space downtown that was vacant and I pictured having my own business there. I pictured having a crew of 20-something’s all typing away on their Macbooks doing work for our clients.

I also pictured myself being Mr. Cool Boss and throwing pizza parties and telling everyone to take Fridays off.

I’m going to circle back to this but long story short, I didn’t do that and I’m sooooo grateful I didn’t.


The first step towards freedom is coming up with a way to make money on your own without the help of a full time job. So, you need to think about what kind of business you’ll run.

To do this, you need to look at what’s out there. You have to look at what’s required to make each business run.

Here are some questions to consider:

  • Will you need to be in one geographic location?
  • Will you need a dedicated workspace – a shop or office?
  • Will you have to buy equipment?
  • Will you have to have employees? If so, do they need to be local?
  • Where will you get new business? How will you drive new sales?

With that in mind, the following are three big tips to help you further evaluate the right kind of business for you.


When you first start a new business, your odds of making it a success from the get-go are increased if it’s based on what you already know, or at least, can learn quickly.

To get started, think about the following:

  • What did you study in school?
  • Do you have any certifications?
  • What are your main responsibilities at your current job?
  • What other specific experience do you have from past jobs?
  • Are you a member of a club and if so, what kind of club?
  • What are your talents?
  • What do other people ask you for help with?

As you’re looking to start a new business, think about what skills you may already have but take for granted.

Just this last summer, I discovered my cousin is awesome at making kitchen tables – all handcrafted by him. He’s amazing actually, but kind of just does it for fun. I told him he could start a nice little side hustle doing it. It could even turn into a full time thing.

The point is, you’ve got to evaluate what you already know and can do because it might give you a HUGE head start.

With my own skill set, I didn’t have the inclination or the desire to secure an office space or to hire employees let alone deal with all the challenges employees bring with them – sick days, office politics, etc.

No thank you.

My skill set allowed me to start something that I could work on from anywhere. And that actually leads me to the next tip.


You’ve got to remember your values when it comes to deciding what business to start. You could work super hard in some business only to find, years later, that it’s just not for you.

When you start with your values in mind, you’re going to be much happier and much more successful from the very start.

If you’re unclear on your values, fill in the following:

I’m happiest when…

Here are some common values:

  • Connecting with others
  • Independence
  • Mobility
  • Financial Stability
  • Healthy Living/Well-being

Another way to think of your values is to view them as your highest priorities.

Let’s go back to our friend Terry. Terry seems to think that being Mr. Cool Boss is what constitutes a real business. It’s clearly his priority, or one of his values, to be “a somebody” – to have all the worker bees look up to him as the bossman.

If you personally decide that you want to have an office and throw pizza parties and be Mr. Cool Boss, awesome. Good for you. I’m not here to talk you out of it.

Personally, it wasn’t for me.

I wanted to leave the corporate life behind forever. My own values as they related to my the kind of business I wanted to have included:

From the very beginning, I was happy with my business.


Because it was based on my own values.

Now, keep in mind, what I listed above are MY values. They may not be yours. If the boss thing gets you excited, then go for it!

I might sound a bit judgy about our friend Terry, but the fact remains that nobody can or should judge your values. That’s a personal thing.


The final point to remember when deciding what business to start is to remember your vision. This is the big reason WHY you’re starting your business.

In other words, you’re starting your business SO THAT you can do (fill in the blank with your own personal vision).

In my own case, my wife and I worked hard on our business SO THAT we could move “somewhere tropical”. It ended up being Cozumel, Mexico and we loved it.

After 4 ½ combined years there, we wanted something different and Edinburgh, Scotland quickly became our new destination of choice. We’re here now and we’re having a blast.


If you’re like Terry and buying a Bentley, and commuting to an office, and dealing with employees everyday gets you going, awesome. Go for it! Really.

If not, remember what I shared above. It will help you as you think about what kind of business to start.

If you do, your chances of having a successful business go up as does your own personal happiness. Which, in the end, is kind of what it’s all about.


70 REAL LIFESTYLE BUSINESS IDEAS You Could Start & Scale Quickly

70 REAL Lifestyle Business Ideas You Could Start & Scale Quickly

You’re visiting this blog because you want something more – more money, more time, more freedom.

If you don’t already know, I’m a big fan of starting and scaling a lifestyle business to get you just that – more money, more time, and more freedom.

But coming up with an idea of what kind of business to start can be challenging.

In this post, I’m going to explain:

  • What is a lifestyle business?
  • What key components are a must for any lifestyle business
  • 70 lifestyle business ideas you can start right away


I’ve talked A LOT about a lifestyle business on this blog for a long time. But what the heck is a lifestyle business anyway?

Some people call them micro-businesses. Others call them side businesses.

My buddy Nick over at Side Hustle Nation calls them side hustles. I like that because it indicates that it’s something you can start on the side but quickly have it replace your full time income. And, it indicates work – it’s gonna take work!

There are a lot of definitions floating around online but here’s my personal favorite:

Lifestyle Business

It’s a touch long I know but I like it. I should, I’m the one that wrote it! 🙂

Or how about this one:

“A business you start to fund your desired lifestyle”

Quickly, it’s a real business, one that you get a business checking account for and have to pay taxes on – not just a hobby.

Your product or service must satisfy a real demand in the market. If you want to sell homemade garden gnomes but nobody’s buying garden gnomes, sorry, it doesn’t count.

You need to be able to make money from this. Real money. Like at least $5,000/month. Why $5,000? Because that’s life-changing for most people. It allows *most* people to be able to leave their jobs and go full-time on their business.

Also, it must be able to scale up. Making $60K/year is great, but what about $100K? Or more? It’s up to you. How much you make is your own personal decision.

BUT, you need to find a business model that allows for scalability. In other words, you must be able to get on top of your business and not in the day-to-day.


When thinking about what lifestyle business you can start, you need to keep a few things in mind.

  1. It does NOT have to be your career. This is a business that you get started, work hard at, then scale it up. By scaling up, I mean getting out of doing most, if not all, of the work that goes into your business. You’ll have systems and a team for that. This allows you to do whatever you want.
  2. It CAN be your career! If you stumble across something you love, by all means, spend your time doing it. Many people love their businesses and spend a good chunk of time in them. The HUGE advantage of a lifestyle business though is that at any time, the owner can remove herself/himself from the daily work and the business goes on.
  3. It can be whatever you want it to be. That’s the beauty of this kind of business model. It allows for huge flexibility.

In my own case, I started a digital marketing agency, scaled it up, then removed myself from the day-to-day for most of the work.

It’s allowed me to do a lot of cool stuff. That includes a lot of travel and even living in of cool places together with my family.


I feel like I have to emphasize something here though – your business may or may not be “sexy”. I’m going to list a few businesses below that are not very sexy at all. But that’s not the point! They’re proven money-makers.

After all, you’re not reading this post to learn about how to have a “cool business”. You’re reading this so you can set up a business that makes money.

Also, not all lifestyle businesses start out with you sitting on a beach checking your sales. They can build to that, but they don’t usually start out like that.

I should know. I literally lived on an island in the Caribbean for over 4 years of my life. BUT, I put in two solid years of working 80-hour weeks to get there.

Once your business is making money, and you’ve scaled it up and removed yourself from the day-to-day, then yeah, by all means, go do whatever “cool & sexy” things you want!

I just hope you’re seeing the pattern – Work hard now, to be able to play later. Nothing that is worth it is ever easy. Just remember that.


With that out of the way, let’s take a look at some key components of a lifestyle business. Ideally, it has all of the following:

  • Something you can start quickly, like today
  • Something you can start with little to no startup capital (you know, like for $100 or less!)
  • Is profitable quickly – making money within 30 days or less
  • Infinitely scalable – it doesn’t matter if you have 1 or 1000 clients/customers, the work to you is the same
  • High profit margin
  • Very little risk or downside
  • Is easily outsourced – you get a team to do the actual work for you (domestic or abroad)
  • Little to no overhead
  • The business can be as big or as small as you want it
  • Bonus points if it’s internet friendly – meaning, you can run everything from an internet connection

I actually go deeper into 10 of these businesses in my free ebook 10 Done-for-You Business Plans You Can Start Today for Under $100. Just enter your email there to get your copy.

If you want to go deeper and get all the tools you need to start your own lifestyle business, consider taking the course which is your step-by-step guide to creating a profitable lifestyle business fast.

The 60-Day Entrepreneur


With that foundation laid, let me get to the point of why you even opened this post – the list! You can use this list to kick-start your own brainstorming or you can use one of these ideas and run with it.

Keep in mind, to make these a true lifestyle business, you need to think not only of the idea, but who also you can get to do the work. At the beginning, it may be all you. But your primary job will be to drive sales, set up a duplicatable process (a system), and then get others to do the work for you.

Understand that? Good! On we go!

Side Note – I know 70 is a random number but it’s what I came up with. I personally know people who’ve done (or are doing) ALL of the businesses I mention below.

So I know that they work! They’re not just ideas that sound nice but don’t really work in real life.


#1 – App Development: Create and sell apps for businesses or for public use. This can be huge (like Instagram or Angry Birds). But even having a small army of good apps can bring in some great income.

#2 – SaaS (software as a service) Development: Just like with apps, you can develop for companies or make your product available to the general public. The key to growth is getting a lot of users paying monthly. Think Netflix.

#3 – IT Agency: As long as we have technology, there will always be people that need help with it. You can offer in-person help or over the phone support.

#4 – Flip Websites: Identify good websites you could buy, spruce up, and then sell for a profit. It’s just like flipping houses, except your properties are entirely digital.

#5 – Virtual Assistant Agency: There are so many entrepreneurs and small business owners who need good help. You can start an agency where you provide those in need with quality virtual assistants.

#6 – Call Center: You can offer customer service or sales (or both) with your own team of virtual phone specialists. A hot niche is native English speakers. Like Uber, put together a bunch of people that want to make some extra cash in their off hours by hopping on the phone.

#7 – Computer, Tablet, Phone Repair: Breaking a screen on your phone or dropping your laptop sucks. And people do it all the time. You can help them by getting a team together who specialize it making used devices work like new again. Bonus points if you do it all online (with easy shipping).

#8 – Online Marketing Agency: Help business owners market their companies online via website design, SEO, social media, content, reputation management, etc. There’s no limit to the amount of clients you take on so there’s really no limit to the amount of revenue you can make.

Side Note – I’m biased to this one because it’s what I did! Still do, actually. I even have a course which breaks down exactly how I did it, step-by-step. Check it out here: Clone My Online Marketing Business


#9 – Online Advertising Agency: Just like the marketing agency but with a focus on Facebook ads, Google ads, YouTube ads, and so on. You could offer this together with marketing to be a complete online agency.

#10 – Social Media Influencer: Basically, you’re building a huge platform of eyeballs all following your brand and then you make money when companies pay you to pitch their various products or services to those eyeballs.

#11 – Podcaster: Pretty much the same as a Social Media Influencer but entirely audio. Podcasting has exploded in the last few years but there’s still plenty of room for a great show.

#12 – YouTuber: Pretty much the same as a social media influencer but visual. It’s no secret that top YouTubers can make a hefty income from their partnership with YouTube alone – not to mention other opportunities it opens up. Create a great channel and work on driving those subscribers.

#13 – Graphic Design: There will always be a need for graphic designers. With all of the free online tools, it’s never been easier to get started. Recruit some great talent and get busy selling gigs.

#14 – Voiceovers: With the rise in digital media (videos, audiobooks, etc), the need for quality audio talent has never been greater. The key here is to niche down into a category (like British accent storytelling for example) and dominate.

#15 – Video Editing: It doesn’t just have to be some 19 year old on a college campus doing all of the video editing in the world. Work with content creators to produce high quality video content.

#16 – Proofreading: Love marking stuff up with a red pen? Great! Because most people don’t. Get a team of editors and proofreaders together and work with content creators in need of some correction.

#17 – Writing Fiction: If you’ve always wanted to write a book (or a lot of them), there’s never been a better time in history to do so. You can get started on Amazon alone. To scale up, pick a niche and get a team of ghostwriters to pump out books for you.

#18 – Ghostwriting: Not interested in the work of being an author? Try ghostwriting instead by getting paid to write for others. This can be fiction but also writing non-fiction books, technical writing, and so on.

#19 – Copywriting: Put your writing skills to work for website designers, marketers, advertisers, and so on. Refine your process and build a team of others to do the work.

*Side note – I feel like I need to mention that some of the ideas I’ve mentioned so far can be treated like freelancing gigs. It’s true that you can make some extra dinero if you do everything yourself.

But to make your business a true lifestyle business, you need to be able to scale up. Remember, put systems in place and get other people to do the work for you as fast as possible.

Example – You could get started with copywriting and land some gigs yourself. But then if you actually do everything yourself, you’re trading time for money.

Instead, get the gigs and then turn around and see who you can get to do the actual work for you. Build a team of copywriters and feed them new work. Keep scaling up until you reach whatever income level you want.

See how that works? Cool? Let’s keep going!

#20 – Writers Marketing Agency: Most authors know how to write a book but no clue on how to actually SELL a book. This is a service-based business that provides marketing for authors – usually self-published authors. Make sure they have an audio version of their book, if not, see next idea…

#21 – Audio Book Agency: Offer to create audio versions of books on behalf of the authors (you could also share your book marketing as well).


#22 – Amazon FBA (Fulfilled by Amazon): You send products to Amazon, drive traffic to sell those products, and they do the rest (like all shipping, customer service, etc). They can be products you manufacture or that you source elsewhere.

#23 – Dropshipping: Pretty much like Amazon FBA but without Amazon – find some products and sell them online while the manufacturer (or someone else) ships them.

#24 – Retail/Online Retail Arbitrage: You can find products on sites like Craigslist and in physical stores like Target and Wal-mart and sell them online for a profit.

*Side Note – depending on the products you focus on, this may not be super scalable and you don’t have full control of what inventory you sell

#25 – Etsy/Handmade Products: Jump into the trend of people wanting hand-crafted goods (leather, jewelry, clothing, etc) and sell on Etsy. To make this scalable, be sure to recruit people who can do all of the work for you.


#26 – Flight Hacker: Start a newsletter and send out daily, customized airline deals to your subscribers. You can niche down by region. Hold contests to grow your email list.

#27 – Travel Planner: Go beyond the agency and offer customized tours for people wanting to have everything planned for them. Most people want to travel but many get overwhelmed with knowing where to stay, how to get around, where to eat, etc. You do that for them.

#28 – Vacation Rental Agency: Network with a number of property owners and list their property on your website. AirBnB is the giant in the industry but you can compete on a local level.

#29 – Food Tours: Create a custom experience by taking small groups of people on walking (or driving) food tours. You can niche-down by the type of cuisine, neighborhood, and so on.

#30 – Jogging Tours: For the more active people out there, you can organize jogging tours. You can focus on distance, athletic ability, sites, etc. Bonus points if you organize jogging tours for Singles.

#31 – Personal Driver: Uber and Lyft are obviously the big players in this space but you can carve out a niche offering super fast response time, a certain destination (like an airport), a certain demographic, and so on. The key to growth is repeat business. Find clients who need drivers at certain times on a recurring basis.

#32 – Car Wash & Detailing: Offer car wash & detailing services to people in corporate office parks. At the last job I ever had (back in 2009), I used to pay a guy $20 a week to wash & detail my car while I worked. It was a HUGE time saver and my car looked great.


#33 – Digital Course Agency: Create a service-based business that creates digital courses on behalf of business owners that want to take their expertise online (this works really well for non-fiction author also).

#34 – Create a Course: If you’ve already built a business or have expertise in something, you can share that knowledge with a well-organized online course

#35 – Language Tutor: Get a number of language experts together and bring them students to teach (popular languages include English, Spanish, Chinese, & French).

#36 – Math Tutor: Same as the language tutor, except with numbers, formulas, equations and all that kind of stuff.

#37 – SAT/ACT Tutor: You can gather experts to tutor students for their high school exams.

#38 – Music Teacher: You can teach (& get others to teach) voice, piano, guitar, ukulele, bagpipes and more!

#39 – Translation: Google Translate is great but sometimes people still need a real human that’s fluent in another language. Organize a team (start with one person) who can fluently speak the language you want to offer your clients.


#40 – Organizer: Help all the hoarders out there by organizing their homes for them. Create a system for how you do it and then get others to be your organizers. This can include office spaces as well!

#41 – Carpet Cleaning: It’s not a glamorous business but it’s needed by everyone who has carpet – residential and commercial. You can compete with the big companies on price, customer service, and location.

#42 – Pet Sitting/Walking/Grooming/Poop Cleaning: More and more people have pets yet less and less time to give them the care they need. You can do that. Get a team of people (even teenagers) who love animals. Get started locally and grow from referrals. Make the local pet store your friend.

#43 – Dog training: Many dogs need to be trained. You can work with local clients until you have a system in place. This will require more instruction on your part at first, but you can get a team in place to do all of the actual training as you focus on scaling up. For scalability, take your proven system online and show dog owners how they can do it themselves.

#44 – Junk Removal: Everyone needs it. You can even work with organizational/decluttering companies for referrals. You can get started with rented equipment and then move up as you grow.

#45 – Pool Cleaning: With a quick stop at a pool supply store and some basic tools, you’re ready to start knocking doors. This is highly scalable as you get more and more clients on a monthly recurring basis. Customer service and quality work is key.

#46 – Babysitting/Nanny Agency: Start small and local. You can quickly become a go-to agency in the area. Keep your focus on getting repeat clients and referrals as much as possible.

#47- House Staging: Work with realtors in the area to help them prepare a house to look its best.

#48 – Window Cleaning: This works for both commercial and residential. The key, as with many of these businesses, is to get recurring clients. This works especially well for businesses. Get them on a rotation and add new crews as you grow.

#49 – House sitting Agency: People go on vacations and your crew can look after their house. Show that you have a vetted, trustworthy team and grow through awesome customer service.

#50 – Maid Agency: Offer your cleaning services via a network of maids all looking to work. Like the house sitting agency, show how your maids are vetted and proven to be good at their jobs.

#51 – Landscaping: What can start as a lawn-mowing route can quickly turn into much more. You can choose to buy the equipment of have your crews provide their own while you provide the jobs.

#52 – Rodent Removal & Proofing: Nobody likes having rodents inside their house. It’s unsanitary and potentially a health risk. You can have your team clean out the pests, replace anything that needs replacing (like insulation in attic spaces), and then ensure they can’t get in again.

#53 – Electronic Waste Recycling: We all know we’re not supposed to throw away our old phones, computers, TV’s, etc in the garbage so they pile up in our house. You can organize neighborhood e-waste clean-ups. Bonus points if you make it available online (with free collection of stuff).

#54 – Laundry & Drycleaning Service & Delivery: This works much better in a city where many people don’t have the time or actual washing machines. Fast turnaround and customer service along with a route will be key to your growth.


#55 – Tax Expert: Everyone who makes money has to pay taxes. If you’re in the U.S., understanding the most recent tax laws are crazy. You can do that for people and help them when they file.

#56 – Bookkeeper: Every business needs a bookkeeper to keep all the numbers straight. You can get a few team members that love spreadsheets and making sure all numbers square up. Network with small business owners to get started.

#57 – Financial Advisor: Helping people grow their money is rewarding. You can do this online or in person. As you grow, you can tap into the many services out there that your team can promote as an affiliate.

#58 – Cryptocurrency Trader: You know, buy low – sell high but this time, it’s all digital (& exciting). This one isn’t scalable if you’re doing it all for yourself (besides your gains I mean). But you can be a trader for investors looking to get into the crypto space.

#59 – Real Estate Investor: No, you don’t have to have millions to get started and yes, it can provide a nice monthly income. You can focus on buying distressed properties and flipping them or renting them for recurring income.

#60 – Real Estate Educator: If you’ve had success already in the real estate space (which is huge), you can educate others on your particular methods. You can create a course even to sell online.


#61- Event Planner: Businesses, non-profits, and other organizations are busy and don’t always have the know-how or resources to plan successful events. Your team can help them with details like location, catering, themes, and more.

#62 – Wedding Planner: Wedding planners exist to help the couple (& their families) have a great experience with their wedding. Like the event planner, your team helps with choosing locations, food, cake, themes & decor, and so on. Make it special and grow fast via referrals.

#63 – Custom Tailor: It may sound old-school but there are a lot of people who want or need custom clothing. This isn’t just altering the length of some pants, it can get into big costume production. I have a friend who’s entire business is making princess dresses for Disneyland.

#64 – Photographer/Videographer: Everyone wants a good family portrait but your business can go beyond that to include industrial photography, real estate, and more. For videography, the same rules apply. Look past the obvious wedding gigs to the industrial gigs and scale from there.

*Side Note: this isn’t always super scalable but the if you build up a brand, you can easily hire young photographers to work for you.

Also, you can sell your work to stock photo sites as some side money.

#65 – Drone Videography: The need for drone pilots is growing exponentially. You can work with developers and realtors. But you can also contract with local and state governments and big organizations like oil companies. Getting recurring clients via inspections can be huge.

#66 – Personal Shopper: This works especially well in cities where people don’t have the time or inclination to do their own shopping. You can purchase groceries, fashion items (including clothing), gifts, and run general errands for clients. Start with a few clients yourself, get the system down, and then hire your own network of shoppers.

#67 – Scavenger Hunt/Amazing Race Organizer: Work with local businesses in your city to sponsor fun races (bonus points if you organize it as a Singles event). This one can be really fun and highly scalable as you bring your event to new cities around the country.


#68 – Personal Chef: This field is getting big as people have less time but an increased desire to eat well. You can provide meal plans via a membership site to reach a lot of people. Or you can customize plans for specific clients. The key to growth is to build a solid brand.

#69 – Nutritionist: In addition to personal trainers, people are also working with nutritionists to boost their health. You could even have a complete “wellness agency” and recruit trainers, nutritionists, and personal chefs. This saves you from having to know everything about health & nutrition yourself.

#70 – In-Home Hair Stylist: You can save the hassle of going to the salon by bringing the salon home! Recruit a number of hair stylists that want to make money in off hours (like that Uber model again) and set regular appointments for your stylists. Obviously, the key to growth is recurring visits scheduled in advance.


#1 – More Inspiration

If you need some other places to brainstorm, check out the following:

*Bonus Hack – look on Fiverr and Upwork for ideas. You can get started selling there. Once you make a sale, you can turn around and use other people on the platform to do the work for you!

#2 – This Stuff Works!

I know that all of these businesses work. I know you can make a lot of money with any one of them.

My hope is that you saw at least 1 or 2 ideas that stand out to you. Now you need to get started!

As you do so, here are a few things to keep in mind:

  • You have to work – nobody else will build your business, it’s all up to you
  • Get really good at marketing – you’ve got to make people aware of your business
  • Get really good at selling – you don’t have a business unless you sell
  • Always think about how you can create more leverage in your business – create a membership program, monthly recurring sales, etc
  • Create a system – even if it’s just a checklist of what needs to get done
  • Build a team – think about who you can get to do the work for you
  • Work hard, build your business

I’ve said it before and I’ll say it again, with all of the information that’s freely available, it’s no longer a world of the have’s and the have-not’s. It’s a world of the do’s and the do-not’s.

I hope you recognize that. And more importantly, I hope you DO something. It’s your life. What KIND of life you have is 100% up to you.

Doers and Do Nots, Family Rocketship

Use the above list as a tool to start your business to make the money you need to live your ideal lifestyle.

OK, stop reading now. Get busy.


Like I said before, I break down 10 Done-For-You Business Plans featuring some of the businesses I mentioned above. Be sure to check it out.


Online Marketing Business FAQs

FAQ’s About My Online Marketing Agency Business

I’ve received a TON of questions lately about my Clone My Business course. In an effort to save myself time and to help you, I’ve put together this Frequently Asked Questions post.

You don’t have to read the entire thing. Just look for the questions that apply to you.

Here goes…

How do you make money?

I started an online marketing agency called Social Rocketship back in 2010. It’s still going strong and it’s what puts food on the table for my family.

Why did you create a course teaching what you do?

It was kind of on accident. A buddy of mine was also living in Cozumel and wanted to make more money. I told him he should just “clone my business”. I gave him everything I had & he got started.

Long story short, he quit his job and went full time with his business just a two months later!


I realized I was onto something and wrote a book called Clone My Business: A Step-by-Step Guide to Creating a Successful Online Marketing Company Just Like Mine – you can get a copy free here.

I decided to create a course when I realized that people like learning via video and audio.

I put my first course up on Udemy shortly thereafter.

What makes you qualified to teach a course like this?

Between the courses I have available online, I’ve taught over 7,000 students. I’ve helped a lot of those students go on to start their own businesses.

Proof in the pudding? Pretty much.

Also, I’m still living it. I still have my own marketing agency. In other words, I still walk the walk. Any income I’ve made from the courses has been a welcome bonus but my family’s livelihood is not based on it.

You can read more about that here: Family Rocketship Has NOT Made Me Rich

What’s the difference between the Udemy course and the course on your own website?

The Udemy course is kind of like the starter course. You can learn pretty much everything you need to there. It’s 1000% more than what I had when I got started.

Plus, it’s really cheap. Udemy is always messing with the prices and most people get it with coupons or whatever for like $10.

The course that I have on my own website is MUCH more complete with every single piece of info you need to get started. It also includes downloads and templates that you can use.

Also, I focus most of my attention there because my students have made an investment and I want to make sure they get the best I have to offer.

Clone My Business

What’s the response been to your courses?

The response has been amazing. First, with Sam. He quit his freaking job! I mean, that’s pretty cool!

I’ve had a bunch of other students who’ve gone on to quit their own jobs as well. You can see more on the sales page of the course.

When I was featured on Nick Loper’s podcast (Episode 92: Building a Location Independent Business of Freedom and Travel — Even With a Family), the response was awesome! I got a ton of messages ever since then about how people have gone on to start their own businesses based on the info I provided.

That’s pretty cool too.

One time, I sent out an email talking about one student’s success (see pic below – as featured in my Facebook group for the course).


Then I got the following email:

Awesome, right?

At times, I’m almost overwhelmed at the response I get from students who’ve taken the course and have started their own businesses.

I’m extremely grateful to have played a part in helping them on their way.

What if I want to do this business but not make it my “career”?

That’s totally fine! Personally, my digital marketing agency isn’t my end all career. BUT, it’s freed me up to do a lot of cool stuff. With systems and a team, you can do the same.

I DO think it’s one of the easiest service-based businesses to start. I’m not even really that smart. I just did it.

If you’re reading this, you’re probably smarter than I am. Just do it!

Do I have to already know online marketing?

Nope! The course is designed to teach you how to create and run an online marketing agency. In other words, you’ll learn how to get other people to do the work for you.

Personally, I was doing a bit of online marketing already before I started my own business. BUT, most of what I now know about it, I learned on the fly AFTER I started my own business.

Do I have to know all about marketing to run my business?

There’s a careful balance between being the business owner and the business “doer”. Your two main jobs are to drive sales and build a great team to do the work for you.

That said, it’s also your business so you should know as much as you can about the industry. It will help you lead your team and improve your sales efforts.

I took the attached pic a while back to show the books that I read when I first got started in 2010. I poured myself into learning everything I could while ALSO making sales.


If you spent a solid week reading articles, watching videos, etc and you’ll know more than enough to get started.

If I were getting started today, I would spend a week at the following places:

And then just Google stuff like “how to rank a local business online” or “how to build a WordPress website” or whatever. Everything you need to know is already on Google and YouTube.

What if I’m not in the USA – can I still start an online marketing agency?


In my humble opinion, every business needs to be online. Even those in other countries. It’s the age of the internet. Don’t let the country you’re in hold you back.

If you can read this, you can start a digital marketing agency.

What if I’m not in the USA – can I still sell to US (or UK) clients?


One of my students, Haydee, is from El Salvador. I’ve been to El Salvador. Let’s just say it’s not the most business-friendly country. Yet, she’s built a thriving online marketing agency with (mainly) US clients all through networking online.

If Haydee can do it from El Salvador, you can too. No excuses.

What if I’m just starting out and don’t have any proof of my work (like, no clients)?

Option #1 – Treat Yourself As Your Own First Client

You should first treat yourself like your own client which means to create a nice website, get set up on all of the social media platforms, etc.

That way, whenever a prospect does their homework, they’ll be impressed with what you’ve already done for yourself. People make buying decisions by what they see online so you want to make sure your own marketing is top notch.

And you can always mention that you were your own first client and show the work you’ve done.

Option #2 – Get 1 or 2 Clients at a Deep Discount

I avoid recommending that you do work for free but you can offer some deep discounts for the first couple of clients. Make sure they know it’s a deal that they’re getting (in a non-cheesy way of course).

Let them know that you’re starting out and would love to include them in your portfolio in exchange for a great deal. It’s a win-win.

Option #3 – Show Samples of Other Work Online That You Can Do

If you’re looking to offer website design for example, you can buy up a bunch of themes and install the demo data and post those in your portfolio.

You want to make sure your prospect knows they are sample websites but it will give them a good idea of what you can do.

Option #4 – Ask the Client to Provide Sample Work That They Like

This is actually my favorite option. Instead of trying to show to them your stuff, have them do some homework by going out and finding samples of work they like. Then have them send that explaining why. Have them get very specific.

Chances are, the kind of work you can do will be better that what they send back to you!

Does this business model still work?

Does the internet still exist? Yes? Then businesses will always need to market online.

Even if I started from scratch today, I could grow the business all over again. In fact, there are even more advantages today.

There are no “saturated markets” if you’re a good business.

Someone will always come along that will be better, cheaper, more expensive, faster, smarter, etc. Think of how you can stand out, be excellent, and rake in the new business.

Do you have any students that fail?


It’s sad. I’ve tried my best to make my courses as step-by-step as possible and even then, people don’t do the work.

I can give 100 people the same info and get waaaay different results.

I can give you the best info possible but it’s up to you to actually do the work. I can’t sell for you. I can’t build a team for you. It’s a business for crying out loud – you’re going to have to do something!

Luckily, the course takes away any guess work. You always know what you have to do next.

How did you get your first sales?

Face-to-face sales. I started with people in my own personal network. I let everyone know what I was doing.

I networked hard for two years both in Seattle and in San Francisco and built a huge network. I built my business up enough in those 2 years to then be able to take off – which is why I moved to Cozumel.

I’m still a fan of face-to-face sales when the situation presents itself. Most of my new business now comes in via referrals from the network I built in the first two years.

Can I just email business owners online to get new clients?

Sure… if you want to be just like everyone else.

I know, my clients send me the emails they get from people trying to sell them online marketing services.

There are better ways to sell. If you want to email/spam people, you won’t get very far.

The exception is if your niche is very targeted and/or you’re leading with an insane amount of value. Check out the following email:

Greetings Sir/Madam,

I am being very happy to meet your acquaintance.

I help you with SEO. Contact me at your shortest opportunity possible.

Best Regards,

Spammer Guy
Some Place in India

If you were a business owner, would that get you going? Probably not.

And sadly, this isn’t an exaggeration from real emails that business owners aren flooded with.

If you email like that, good luck growing a real business.

If you insist on emailing, lead by giving a TON of value.

For example, instead of sending an email saying you can help with SEO (or whatever), send a 10 minute video showing them a key changes they could make to their website that would boost them in the search engines. Even go as far as to list the steps on how to do it. This is valuable.

If they’re your ideal client, they won’t have time to do it and they’ll reply back asking if you could do it – not always, but in many cases.

The catch?

It takes a while to do stuff like this (videos, custom PDF reports, etc). That’s why there are very few people who do it.

The good news?

Very few people actually do it! That’s how you can stand out. It’s also showing them you really know your stuff. It’s also giving them something really useful.

Plus, even with custom videos/reports, you can still create templates to make it faster. Plus, you can eventually get one of your team members to do it all for you.

It doesn’t take long before you have a handful of clients.

How many times should I follow up before giving up?

There’s a saying that says, “The fortune is in the follow up”.

It’s true.

The key is to offer a lot upfront. Really give them something of value. If you’ve led with value, you should feel confident following up.

And then you should follow up like a madman. I’ve followed up with people and they finally say yes after my 5th, 6th, or 7th time of contacting them.

Should I “niche-down” to find more clients?


First, when I talk about choosing a niche, I mean looking at a general industry. Let’s say you focus on “medical services”. You could focus on dentists. Dentists are connected to oral surgeons. And oral surgeons are connected to endodontists and so on.

It’s all under the “medical services” niche/industry.

Also, it can happen organically. As you start networking, you’ll notice some people will simply respond better.

I first went after lawyers. But then I had all of these contractors that kept wanting to speak with me. So I shifted my focus and they quickly became a huge part of my client base.

Start networking. Start speaking with people however you can on and offline and you’ll quickly see groups that you’ll want to focus on. This is what I mean by “niching down”.

Should I offer one-time services or ongoing?

The key to growth is ongoing monthly services. This could be social media management, SEO, FB ads, etc.

One-off services like website builds are nice for revenue but unless you have a steady stream of new websites, it’s not a good way to grow.

Monthly recurring services like SEO, social media, etc is key to growth.

What kind of services should I offer?

This is really up to what kind of agency you want to have. No two online marketing agencies are the same.

Possible services include:

  • Website design
  • Website maintenance & security
  • Search engine optimization (SEO)
  • Social media marketing
  • Content creation/marketing
  • Reputation management
  • Facebook advertising
  • and more

How do I price my services?

It all depends on three main things:

  1. What services you actually offer
  2. How much work is involved
  3. Who your target audience is

Once you’re clear on those three things, you can research online to see what others are doing. You can then decide to go under or over those prices.

Should I put my prices on my website?

As of right now, on my main website, all visitors see is a simple landing page. I do NOT share prices there.

I have set packages (that’s sent via PDF to the prospect) but there’s a sliding scale for the prices involved based on the client/industry/services to be performed.

My own prices can vary from say $500/mo to $2000/mo. Again, it depends on the work/services involved.

If you want to have set prices for everyone, then it’s OK to put them on the website. If you want to leave your services/prices “adaptable” then leave them off of your website.

How should I accept payment?

I personally got started with PayPal recurring payments. It’s been easy and I haven’t bothered to change to my bank or any other service. Now it would be too much of a hassle.

If I were starting from scratch, I would use a service like ChargeKeep. It’s super easy to use.Charge Keep

*Full disclaimer – I know the owner of ChargeKeep. This is why I recommend this service – because I know it’s good! I do NOT receive any commission though for recommending ChargeKeep – just the warm fuzzies for letting you know about a cool tool for your business.  🙂

Do you have a minimum term or contract with clients?


All recurring services are month-to-month. Basically, the client keeps paying each month because they want to keep paying.

I tell them this in my first conversation with them. It’s a great selling point.

What’s the best way to build a team?

I like to start with 1 person on a per-project basis. Then, as the work justifies it, hire them part-time. Then eventually, full time.

After that, I hire more people as needed.

BUT, I wouldn’t hire anyone until AFTER I’ve made a sale or two. So many people want to hire before they’ve even made a sale.

NOTHING happens until you’ve made a sale.

Don’t even do anything else until that happens.

Where’s the best place to find people to do the work for me?

I like the following:

Fiverr – good for little stuff

Upwork – good for finding your first per-project person – great for finding new people to build your team

How can I tell who will be a good worker and who won’t?

For starters, places like Upwork allow you to filter based on reviews, skills, etc. You can find quality people there with some filtering.

Sometimes, you just have to take a chance. That’s why I like contracting new people on a per-project basis. Give them something easy and watch how fast (or long) it takes them. Also, watch how good they are and if they follow your instructions clearly.

Finding good people is key so you want to take your time with this. Also, you get what you pay for. If you go cheap, you’ll get crappy work. Pay a bit more, get quality work and people that you can count on for a while.

How do you share info between your clients and your contractors?

We keep most client info in a shared Dropbox file. Only they have access along with whatever team member I assign to them.

If there was one thing you wish you did differently when you started, what would it be?

I would have built a team faster. I waited an entire year to start building my team. It cost me precious time and gave me a ton of frustration.

The two most important jobs you have are:

  1. Drive sales
  2. Build a team to do the work for you

I suppose I could add “build a system” in there but that’s a one time thing. Your job is to grow your business. If you get bogged down doing the work, you will always stay small. If $50K/year working 40+ hours a week is good enough for you, fine. Don’t build a team.

If you want to work less than 10 hours a week and make more than $100K/year, then you need to build a team.

Keep selling. Keep building. Then wake up one day and realize you’re living your dream life.

It happened to me back in 2012 when I woke up one morning and realized I was living on a tropical island with my wife and kids.

It can happen for you as well.

If you have a question about creating your own digital marketing business that I didn’t answer here, consider joining the Facebook group I have set up for this exact purpose:

Online Marketing Agency Discussion – Members Only

FB Group


If you’re interested in taking the course, I recommend reading the sales page here:

Clone My Business

If you want to watch a dorky video about the course, check this out:


Family Rocketship has NOT made me rich

Family Rocketship Has NOT Made Me Rich

Let’s dive right into this.

Check out this email I got not too long ago:


I was super excited to have run across your story. After reading your home page, thought I had finally cut through all the people who had gotten richer by creating courses about how to start a business. In fact, you said on your site that you aren’t one of those people. So I have to call you out on this. You are indeed selling a course and I suspect it is bringing in quite a bit of extra cash for you. It may be a fabulous course and I wish I had the extra cash right now to take it, but I’m disappointed that you aren’t helping others break free without making money off those people who desperately want to break free.

I understand you need to bring in income, but when is enough enough so that you can actually help people break free without asking for money?

My hope in writing this is not to make you defensive. Instead, I ask you to think. If you do truly want to help people without being one of those people you say you aren’t, then great! Stop charging for your course. 

Thanks for reading this,


Well, for starters, I thanked N- for her email. And no, I didn’t get defensive. Why would I? People that take offense usually have something they’re feeling guilty about. I don’t.

I have zero problems with anyone calling me out on anything. In fact, I really appreciate people being straight up with me.

That’s why I myself try to cut through all of the nonsense online. I even share a vlog where I invite you into my own life. I can’t do much more than that! It’s the best “proof” I think I can give.

In fact, I just met up with a new friend named Nathan together with his family. He was on vacation here in Mexico and we all got tacos together.

He told me that anyone can put up a website but that my vlog was what made me legit. He said when he first saw the vlog (& has followed it ever since), it’s what made me “real” in his mind – that I was really walking the walk.


N asked me to think. So I did.

I’m saddened that N doesn’t have the “extra cash” to take the course but I have no intention of making it free or changing any of the wording on my site.

Here are a few reasons why:


I started this blog back in 2010 when I started my own online marketing agency. I thought it would be fun to track the progress that my family and I would make.

But this blog has always just kind of been in the background – something to do when I get around to it. I post rather infrequently (sorry!) and only when I’m fired up about something – as you can probably tell by my tone in most posts.

Just like any other hobby, I enjoy it but only do it when time and desire permits.


I still actually make 95% of my income from my main online marketing agency – the same one that I started back in the day when we began our adventure.

In other words, I still have my own business that puts food on the table. While I do have some courses & coaching for sale, any income from Family Rocketship is considered bonus money. It’s structured as a business, but if Family Rocketship were my only business, I would have gone bankrupt a loooong time ago!


From the beginning, I knew I never wanted Family Rocketship to be one of those click-baity sites where I drive a bunch of traffic and try and sell you on overpriced products and affiliate products.

My first book (& resulting course) came as a result of teaching a friend here in Cozumel how to “clone my business”. The info I provided worked for him – he literally quit his job a few weeks after starting his own business.

I thought if it could work for him, it could work for others. And it has!

Even the coaching came as a result of a Clone My Business student asking me to help him.

I appreciate your time as well as well as I love that your a real person! It’s hard to find that now a days. I love your blog, videos, Facebook closed group and most of all that you spent the time to do all these to not only help you and your family but me and everyone in the world who will benefit from it.


The courses I do have available are based on my own experience and that of my friends/fellow lifestyle business owners.

I didn’t whip up a cheesy product and then market the snot out of it to the people of the internet. Nope. I created something based on my own experience with the sole desire of helping others have success.


Look at this website. Seriously look.

You’ll see that I do NOT have a ton of affiliate links plastered all over my website. I do have a few, yes. But it’s only the best & necessary stuff for people in this space.

Also, I don’t always try and sell you the courses I have. I just kind of have them there. I mention them a few times in my autoresponder and that’s it. No hard sells.

If there’s something that interests you, cool. If not, no pressure.

The reason I signed up for your list is because I don’t feel that icky pressure that I get from most online marketers who have some kind of upsale on every page of their website or email they send. It’s a breath of fresh air to find someone who seems genuinely interested in helping others to grow.


My courses are literally $99 for The 60-Day Entrepreneur and $499 for Clone My business.

Between the two of them, I have well over 10+ hours of video content, video interviews, audio, articles, templates, and more. And they literally give you step-by-step instructions on how to get started – like a business in a box!

Oh, and they have 30-Day no questions asked money-back guarantees.

In other words, they’re not some dorky PDF’s that I pieced together from the internet, repackaged, and sold to my list.

If I were seriously one of those cheesy internet marketers showing off their Lamborghinis and Beverly Hills mansions, I would price my courses at some super duper price like $5000 or “only 7 payments of $750” or whatever.

That’s. Just. Not. Me.

I wouldn’t be able to sleep at night.


Besides the courses, everything else I have to offer the world is free. Even my books are free.

I mean, I have the Clone My Business book on Amazon for $.99 because it’s the lowest possible price I can charge there. If you really want it for free, email me and I’ll send you a digital copy.

I don’t sell much, but what I do sell I’m really proud of and put a lot of work into.


Why do I charge then?

Well for starters, I’ve found that the people who pay for the courses versus getting them free make more progress. I’m not sure why but it seems that when people get their checkbook involved, they take it more seriously.

I’ve tested both free and paid and the results are the proof. The numbers don’t lie.

Also, the payment provides a small barrier to those who want to copy my course, repackage it, and sell it elsewhere – for more…

I came across Family Rocketship back in December 2016 when I stumbled across the Side Hustle Nation podcast hosted by Nick Loper. Of all the episodes I listened to on the show, I was instantly taken by your story of about how you started your online marketing business and changed your narrative from a horribly sucky one (much like my own) to one of travel and adventure for your entire family. And that’s the part that instantly grabbed me – The family part. I wanted to do the same for my family, so I promptly searched for your clone my business course and enrolled that same month.

I’m motivated to make this a success this year, but I fear the 9 – 5 rat race will drain me of my energy and will again.

I rejoined this list so that I could have a direct line with you, Sean. I find that even just seeing your name in my inbox immediately pushes me to do at least one productive tasks for my business before leaving this cubical.


I wouldn’t ask a surgeon to remove an appendix for me for free. It’s perfectly fine to charge for something that has a lot of value.

In fact, as humans we usually only value something if there IS a charge.

I put a lot of time into creating content, updating the courses, and answering every email I get. I do NOT have an assistant that helps me with this. Everything from the website to the emails to the social media – it’s all me.


I pay hosting fees for my website, the email provider I use, and also the platform I host my courses on.

It adds up to more than $100 a month. It may not sound like much, sure. But it’s a cost that I have. If a course isn’t sold, I’m in the hole that month.


I know I will never be able to make everyone happy. I know that some people are going to think whatever they want and it’s not my job to please everyone.

That said, I want this much to be made 100% freaking clear:

I’m a husband. I’m a father. I’m a friend.

And I’m a real guy trying in my own small way to help others live a better life. If there’s something I share that can change your life for the better, then it’s worth it.

I’ve put my name on this thing. I’ve put my face on this thing. It’s my reputation. It’s my honor.

If the message isn’t for you, that’s ok. But I do take this seriously because I have been able to help a lot of people start their own businesses and their lifestyles are so much different now.

By the way, if you email me, I reserve the right to use it as content on my website. Especially if you’re challenging the values I hold dear and how I choose to help others. 🙂

And speaking of which, I’m going to end with another email that’s about the polar opposite of the one I started with. And this email pretty much sums up why I do what I do with Family Rocketship.


You embody the antithesis of the cringe worthy “Guru” type that makes their income from selling the dream only.

That’s how you seemed on your website and certainly how I have found you to be – Genuine.

There is zero wrong with making money teaching people how to make money, provided you actually know how to make money the way you teach. You do and it shows you’re the real deal.

I remember you replying to my early emails – before I ever paid you a cent – providing me guidance. For that I will be always grateful as I was able to get started with $0 and then buy your course once I was able to afford it.

I have a business, built using your advice, without us having ever met – to me that’s incredible. When I’m successful enough to take off to mexico, I will buy you a beer (or 10).

Muchas Gracias!



How Kevin Read a Family Rocketship Post & Made $3,600 in 1 Month

How Kevin Read a Family Rocketship Post & Made $3,600 in 1 Month

This week I got an awesome email from a new friend of mine named Kevin Maxwell. As you’ll see from the email, Kevin is a freaking rockstar!!!

He laid out how he read one of my blog posts (this one: How to Create a Lifestyle Business Using Only Fiverr Gigs) and took the info and ran with it.

Kevin MaxwellTo say that Kevin knows how to hustle is an understatement. He put together a little funnel or system for himself (pictured below), used Fiverr gigs to make it a reality, and then made $3,600 in his first month.

I’m going to repeat that.

He made $3,600 in his first month!

Kevin told me it was fine to share the email he sent to me with you. If you’re reading this, I want you to read the email exchange very carefully and then break down what Kevin did. If you follow what Kevin did, you should be able to get similar results.

Before I share the emails, I want to make something super clear.

Kevin is living proof of what I’ve been ranting about lately.

Specifically here:

Why You Don’t Have Enough Money & Exactly How to Fix It, Guaranteed!

And here:

Excuse Makers & Action Takers – Which One Are You?

I’ve been saying that all the information is out there to change your own personal circumstances. Need more money? The info is out there!

Want to quit your job and do something cool? The info is out there!

The key is that it takes a willing mind and a determination to hustle (work hard) until you hit your goal.

That’s where we lose most people.

People all say they want change but very few actually do something. They hope someone else will solve all of their problems – a president, a boss, etc.

Learn From Kevin’s Example

Now, it’s time for me to stop talking and time for you to start learning from Kevin. Read the below very carefully and apply it to your own life.


FROM: Kevin Maxwell
TO: Sean Marshall

Hello Sean,

I hope you’re doing well. We spoke a few weeks ago when I was asking for advice for doing website design side hustle and outsourcing it and making money on the side from my other business.

I wanted to say thank you as I put together an amazing website design funnel system that I tested out the first month and made 3,600 dollars!!!! and all I needed was the internet,, and your website.

I closed a deal to revamp this woman’s website and she told me her budget was 3,000 and there were other people who wanted the job but I undercut everyone by 500 dollars by offering the service for 2500 as my website designer said he could do the entire job for 120 dollars so I netted 2380 and my labor was minimal at best.

I attached the current funnel I created.

  1. I have a cold caller call small businesses and set up meetings for me
  2. I meet with owner and work out a deal and get paid up front
  3. I outsource the work to my designer for usually 30 dollars
  4. I meet with client or talk on phone to ensure they like everything and make final edits
  5. I work with them on Facebook, google, and all other marketing and get paid to manage their accounts

The funny thing is before I wanted to make extra money so I got a part-time cleaning job and made 9 dollars an hour and after taxes I was almost working for free…now I have a system set up where I outsource most of the heavy lifting and now I just close the deal, get paid, and make sure everything runs smoothly.


I go to your website every day and now I finally have the money to buy some of your courses. If you have any advice on where I can do better please let me know.

Thank You,

Kevin Maxwell

(SEAN NOTE: Here’s the funnel image Kevin is talking about): 

Maxwell Website Design Funnel



Dude, I’m blown away by your hustle!!

Would you mind if I shared your story? I mean, I can change your name if you like but I think what you’ve done is crazy inspirational. If there were more people with your drive to succeed, we’d be living in a very different world my friend.

I LOVED it when you said, “all I needed was the internet,, and your website.”

And I loved your pic showing your funnel. You’ve already created a system which is the BIG key to success.

But yeah, I’d love to share this with more people. What do you think?



Hey Sean,

I would love it if you could post my story and publish it so people can see and use it in their success. You can use my name as well 🙂

Your teachings definitely changed my life and really motivated me to dig deep and create a system that helps to generate income. I love that fact that I found an awesome cold caller on that not only finds leads but also books the appointment and even records the calls and creates an excel spreadsheet for me to have their information and gives suggestions on how to close the deal and then once I meet up with then and close the deal I pass on all info to my website designer in India to create the website and then I met the client for a last meeting and confirm the website is good then I transition to getting a month to month contract for marketing their business.

So yes please share my story.

Again thank you so much!

Can You See Why This Makes Me So Freaking Happy?!

First and foremost, Kevin’s motives are like my own – he has nothing to gain personally by sharing this information with the world – except the warm fuzzies of knowing that he’s helping other people.

If I wrote up blog posts and did my weekly vlogs and it made no other difference than to help people like Kevin, that’s crazy awesome to me. Why? Because it’s like a ripple effect.

Kevin now has a way to make money that’s NOT from a job. You read about what happened when he got a part-time job for “extra money”. And now Kevin is willing to share that info with others in the hopes of inspiring them to get moving also.

Freedom ArmyI seriously think this is the beginning of a small, happy, little army of people trying to help others – people who are waking up, taking control of their own lives, and embracing freedom as their new lifestyle.

You can go to a job just like everyone else if you want to. You can fight with your boss if you want to. You can make just barely enough money to live a normal life if you want to.

Or, you can work your butt off for a while and then live the life that you’ve always wanted to.

It’s your choice.

Will You Follow Kevin’s Example?

As I write this blog post, I’m sitting in a flat in Zaragoza, Spain. I’m actually spending the entire summer traveling around Europe with my family before heading back home to Cozumel this fall. We’re not here because of work. We don’t have family here.

We’re here 100% because it’s fun. We. Just. Plain. Wanted. To.

I say all of this because I hustled to get here! I’m not trying to brag. I mean, I am proud of my achievement BUT, more importantly, I’m trying to show that if an average guy like myself can end up with a fantastic lifestyle, you can too!

Like Kevin, I read something online, turned around and did it, and now I’m reaping the benefits.

This is why I have this blog. This is why I feel like shouting this stuff from the rooftops! You don’t have to live an average life. You can make money, free up your time, and do cool stuff with your loved ones.

Let’s Go Deeper…

Do you think whenever Kevin needs some extra money in the future, he’s going to consider getting a part-time job?

Heck no!

He’s tapped into what us “lifestyle designers” live by:

  • learn
  • do
  • provide value for others
  • make money
  • do cool stuff

He now has a way to make extra dinero, or even a ton of life-changing dinero, forevermore. And you know he’s going to share it with other people. That’s the ripple effect I’m talking about. That’s the little army I’m talking about.

Kevin could just keep all of this info to himself. He could quietly live a dope life and never share it with anyone else. But, in his words, “I would love it if you could post my story and publish it so people can see and use it in their success.”

I’m going to wrap up now. But I want to make this super, crystal-freaking clear: you have the ability to do whatever you want to do. It’s all up to you. It’s your choice. 

If you need money, go back and read what Kevin wrote above. Follow what he did. Start it in your own life. Hustle. Work. Grind. Whatever verb you need to do the thing!

Once you do that, please consider sharing your story with me so I can blast it to the world. It’s a revolution, amigo. Join us!


To learn more about the Clone My Business course which teaches you every detail you need to start your own online marketing agency, visit, Clone My Business.





Why I Talk People Out of Having Jobs

I’m going to tell you straight up right now, if you’re comfortable with your job, then this post isn’t for you.

In other words, if you don’t mind having a boss and doing the same thing every single day, then don’t read this.

Save yourself some time.

On the other hand, if you’re someone who’s looking for freedom and happiness, then read on amigo!


DONT LIVE THE SAME LIFE FOR 75 YEARS AND CALL IT A LIFEYou already know all of the downsides to having a job but in case you don’t, here’s a refresher:

  • You have a boss – someone that tells you where to be, when to be there, what you do for the big part of your day, and so on
  • You have zero control of your income – sure, you might get to negotiate your salary when you first start but after that, you cross your fingers that your annual performance review scores you a big 2% raise!
  • It’s the most limited way to make money and the most heavily taxed – as an employee you have very little say in how you pay your taxes
  • You know that your job is not truly “secure” – it all depends on how happy your boss is with you
  • Your life is dictated to you – when to take breaks, how long those breaks are, what your hair can look like, even what you wear!
  • You see the same people every single day – and it gets bad when you don’t like those people!
  • You have relatively little time with your family – you get to see them on weekends and get to take a week’s vacation in the summer and maybe a day here or there during the holidays!

I’ll just stop there because that last one really irks me. Why would anyone settle for letting a boss tell them when they can hang out with their family?

Back in my job days, I even quit a job on Christmas Eve just to be able to spend it with my family!

A new friend of mine from London told me once in an email:

I cannot imagine spending (wasting?) the majority of my life-energy for the next 20 – 30 years on work and work related activities. It’s madness. Life is too short for that! It’s not even an option for me anymore. I don’t understand why people settle for this.



Taylor PearsonBesides the fact that jobs generally suck, there’s another reason why I talk people out of having them.

Whether you want to act on it or not, we all know that jobs are no longer what they used to be. In fact, the term job security has already become an oxymoron.

This applies to the lowliest hourly employee to the highest, most prestigious professional. It doesn’t matter. If you have a boss, your job is always at-risk.

Combine this with the fact that many jobs are literally being taken over by apps or robots. I’m not kidding.

Think fast food restaurants will want to pay people more money to take orders? Not when a self-help kiosk could do it!

Think people will take a smelly taxi at 4x the price when they can pull up an app and get a nice car and driver almost instantly?

This stuff isn’t in the future, it’s already here!


If you spend any time on this website, you’ll see that I’m not too shy in my dislike for jobs.

Why? I’ve just never met anyone who absolutely, positively loves every aspect about their job. It’s almost impossible.

Ask me if I love what I do…

“Sean, do you love what you do?”

Yep! Absolutely, positively, 100%. I have zero downsides to how I spend my time.

When I urge people to look at doing something on their own, it’s because I’ve personally seen it work in my life. I’ve seen it in my friend’s lives. I want you to have your own business so you can do whatever you want to do.

I’ll just dive a bit deeper here. There are 4 big, juicy fat reasons to do your own thing.



Running your own business is actually about control. When you work at a job, you have very little control. There is someone else telling you what to do all the time.

When you run your own business, you control everything. You control how much you’ll work – what days and how many hours. You control how much you charge for your services or products.

Most of all, you control your own income. Want to give yourself a raise? Make some more sales. It’s as easy as that!


When you have your own business, you have all the choices you can handle!

Want to go swimming with your wife (or husband) in the middle of the day? Done!

Want to work all day in your pajamas? Done!

Want to take December off to hang out with family and pig-out on sugar cookies? Done!

Really. When you have your own business, you can systematize everything with processes and a team, scale up your income to whatever you want, and then do whatever you want.


Like I’ve said before, I’m not anti-job, I’m pro-freedom. I get that people have jobs. I get that some people even like their jobs. There will always be those people.

But let’s be clear – a job is NOT freedom. Try and tell your boss that you’re going to take the summer off. Just see what they say.

When you have your own business, you work hard (probably harder than you would at your job) but you have your own freedom.

There is absolutely no better feeling than waking up and knowing the entire day yours.


You know what happens when you wake up and realize the day is all yours? You become the happiest person on the planet!

And you get to live it everyday. This is not fluff. I live it. My friends live it. Most of the coolest people on this planet live it.

Do you take your happiness seriously? If so, then why are you at a job?

We live in one of the most exciting times in history! There’s so much opportunity!

What I do myself wasn’t even an option just a short time ago. And because I do what I do for income, I can do whatever else I want to whenever I want to do it.

Currently, that means living on an island in the Mexican Caribbean. In two weeks, we leave for Europe for the summer. And I thought I was cool when I got to vacation for 8 days in Europe back when I had a job!

But that’s just me.

What do YOU want to do? What aren’t you able to do because you have a job?

What are you willing to do about it?

Like, today?

Are you starting to see why I preach this stuff? It’s about control and choice and freedom and happiness. I just don’t understand why anyone wouldn’t want to work hard for this.

All of the info is out there. You just have to apply yourself. Get rid of fear. Get rid of any doubts that you don’t deserve it or that “people just aren’t supposed to live that way”.

Make it happen. Get started today!


Why Millennials Never Have to Work Another Job Again

Why Millennials Never Have to Work Another Job Again

Millennials, this post is for you my friends. Sorry baby boomers, I’ll write more for you at a later time.

And for the record, I’m going with the general consensus that if you were born between the years of 1980 (& slightly earlier) and 2000 (& slightly later) that you’ve been labeled a millennial. Maybe you think you’re a Gen Xer and maybe you think you’re a Gen Yer.

And yes, the label “millennial” is lame. I know.

But none of that matters. It’s not the point of this post!

This post is to explain why you working people (as in the ones NOT desperately trying to retire) are in full control of the world.

Maybe you’re 42 or maybe you’re 22 – this post is for you.

Without getting too much into a social commentary (I promise I want to make this super useful for you), the baby boomers have run the world for over 5 decades now.

Many of the political and social challenges that you see today are due to them. Really. You can pin it almost entirely on them.

It’s our turn now though.


However, in order to avoid the same mistakes the boomers made, we need to reevaluate the overarching philosophy they’ve shoved down our throats for so many years…  

That philosophy is this:

“Get good grades so that you can get into a good college so that you can get a good job so that you can make good money so that you can be happy.”

CollegeOr something like that.

In fact, in most cases, it just tapers off after “get a good job”.

It looks more like, “get good grades so that you can get into a good college so that you can get a good job so that… wait, what’s the point of all this again? To be happy or something?”

Here’s the challenge – most boomers aren’t truly walking the walk.

And this is what gives millennials a HUGE advantage right now. It boils down to one word – perspective.

You can see  the consequences of previous thinking.

Are your parents who went to college retiring with a ton of money in the bank? Did they work at one job their entire life and retire with a pension and gold watch?

Probably not.

In fact, according an article in the USA Today/Motley Fool, “Fifty percent of baby boomers have $100,000 or less saved for retirement” and “25% of baby boomer workers have already taken money out of their retirement accounts for non-retirement expenses. What’s more, 36% think they’ll need to pull money out of their retirement accounts for non-retirement expenses in the future.”

Wait… What? That’s insane!

But wasn’t it the baby boomers preaching “go to school, get a good job, yada, yada, yada”? How’s that working out for them? Not. So. Well.

I know. Super harsh, right?

But then look at it from a different perspective – for those of us lumped into the Gen X/Millennial generations, we will have to pay the consequences of their actions.

As in, we will have to literally pay cash money for their mistakes. That even includes paying for their retirement. In fact, I have friends who already are.

Perspective is the advantage we have now. If we act quickly, we can avoid the mistakes the boomers made and live much more enjoyable lives.


The obvious question is does the college, job, retirement thing really work?

The evidence kind of says no. I mean we already know the boomers aren’t retiring anytime soon.

CollegeBut what about college?

Well, when you have kids coming out of school owing $80,000 for a degree in Communications, that’s kind of a problem. And then when they can’t get hired, it’s an even bigger problem.  

Don’t get me wrong. I’m not anti-college at all. I’m very much pro-college… for the right career. If you’re going into law, medicine, and maybe engineering, then you need to go to school.

For everyone else, just get started already! The information is all out there. You can literally google it.

And what about jobs? Do they work?

Look around. Is anyone you know that works at a job making a ton of money? And if so, do they have a ton a time? If so, cool. They’re in the minority.

For most people, they’ll never quite make enough money at a job and they’ll never consider themselves truly happy.

And a final question to consider, why would you even think about going down the same path that literally hundreds of millions have gone done seeking happiness only to come up empty handed?

It just doesn’t make sense.


Why not do something different?

The good grades/college/good job model has largely gone the way of the dodo. As a society, we just haven’t replaced it with a new clear path.

You know you need to take control of your own finances. But what does that look like?

You could try to raise enough money to buy a franchise. You could work at a startup. You could build a traditional brick and mortar business.

You could do any of those for sure. Most of them are way better than working at a job. But they all have a number of challenges that are what keep most people scared into just having a job instead.

Might I offer a humble suggestion?

Start a lifestyle business!

I’m a HUGE fan of lifestyle businesses. I’ve had one myself for the last 7 years. Among other things, it’s helped me to

  • Provide for my family well – I’ve made a nice chunk of change over the years
  • Live abroad in cool places we’ve always wanted to see and experience
  • Have all the time freedom I want (the kind I dreamed about in my former cubicle-dwelling existence)
  • Help others do the same

Most of all, having my own lifestyle business has helped me to be happy. Like really, blissfully happy. I get to live in paradise together with my family and basically do what I want.

Naturally, seeking happiness is kind of a cool thing. This is why I like sharing this with others. This is why I preach this stuff from where I live on my little island in the Caribbean!

I’ve found a cool path. Maybe it will work for you too! 


What is a lifestyle business you ask? Well check out my own little definition (oh yeah, I’m quoting myself!): 

Lifestyle Business

A lifestyle business is something that:

  • you can start quickly, like today
  • you can start with little to no startup capital (no bank loans or investors needed!)
  • is profitable quickly – making money within 30 days or less
  • is infinitely scalable – can be as big or as small as you want it
  • has very little risk or downside
  • is easily outsourced – you get a team to do the actual work for you 
  • allows you to take as much time off as you want – you never have to retire
  • is easy to start while you still have a full time job
  • lines up with your own personal values

With the above benefits in mind, I don’t know why more people would NOT start a lifestyle business.

If you’re looking to make a change, like a forget-everything-society-has-taught you change, then you can start with starting your own lifestyle business.

It’s the first step towards freedom. Make your own money, independent from a job, and then everything else will fall into place.


If you’re reading this, my Google Analytics tells me that over 50% of you are doing it on either a phone or a tablet. That’s something no other generation has ever had – technology.

What I do with my own business (online marketing agency) wasn’t even a thing until not too long ago! Technology, and the freedom it gives us, is a HUGE advantage.

Plus, we know how to use it…

Also, you have time on your side. The average millennial is in his/her 30’s. So imagine starting a business, and within a couple of years, it’s giving you more money than you need. You still have the rest of your life to enjoy it!

Closely related to that is health. You’re in the prime of your life! You’ve got more energy right now than you ever will. You might as well use it working on your own freedom.

And like I mentioned, you’ve got perspective. You’ve seen what hasn’t worked for past generations. It’s time to apply what does work. And there’s never been a better time in history to do so.


It will take work. It will take hustle. It’s MUCH harder than simply commuting back and forth to a job that’s for sure!

But the payoff is that much greater. The payoff is freedom.

Of course, if you need some help with the whole lifestyle business thing, I know of a handy little course called “The 60-Day Entrepreneur: Your Step-by-Step Guide To Creating a Profitable Lifestyle Business Fast!”.

To Freedom!


't Have Enough Money & How to Fix It. Guaranteed

Why You Don’t Have Enough Money & How to Fix It, Guaranteed!


Here’s a bold statement for you: if you can read this blog post all the way through to the end, you can escape the 9-5 and yes, even get rich. Yeah, it sounds scammy but I promise I’ll back it up.

If you don’t know me, you might think the rest of this post sounds a bit snotty, even arrogant. I promise I’m neither.

But I am writing from a place of pleading. I’m begging you to listen to this message.

Why? Because I get emails on a daily basis now from people who found my blog because they were searching for an “escape the 9-5” or “how to start a business” or an “alternative to jobs” or whatever.

In fact, when people sign up on my email list, I ask them straight up why they joined my list. Here are just a few responses:

The reason I joined your mailing list is pretty typical, I’ve hated pretty much every job I’ve had and I can’t believe I have been able to get myself to go to work consistently for so long.


I came across your website after searching for alternative family lifestyles on google. I’m looking for a way to earn a living and spend as much time with my child as possible.


I want to build a business that can replace the income from my current job that I can’t stand. I also want to be able to create a flow of semi-passive income that I can rely on.


A lifeline to a better life.

Family Rocketship is my attempt to help people get a “lifeline to a better life” and this post is something I’ve wanted to write for a while.


There are a ton of reasons why people don’t have as much money as they want to. For you, it might be because you:

  • Haven’t learned or researched what’s needed
  • Are too lazy – you haven’t put in the effort
  • Are too scared
  • Started something once but failed
  • Are afraid of success
  • Don’t believe you can
  • Think making money on your own is a scam
  • Are too comfortable with the average or “good enough” life

In most of the cases I’ve seen, the common root cause is fear. In fact, it seems that people live in one of two places; one is faith and the other is fear.

You either believe you can make something better happen and actively work towards it. Or you believe that you can’t and seek reasons to justify that.

Successful people live in a state of faith. Unsuccessful people don’t.

It’s insane to me to see the huge amounts of people wasting time complaining about politicians. It’s insane to see lines of taxi drivers all waiting for their next fare (and complaining how Uber is stealing their business). It’s insane to see people cutting out coupons and fighting with crowds all to save $2.

Why not focus instead on creating your own wealth? Take the time you waste complaining, or sitting waiting for work, or cutting coupons and trade it in for improving your own situation?

But back to you personally. Are you going to let fear or faith run your life? It’s your choice.


Doers and Do Nots, Family Rocketship

All the information is out there. There are even people like me who literally list out how to start a business step-by-step.

It’s up to you what to actually DO with it. With all of the knowledge on the internet, there’s just absolutely no reason why anybody can complain about not having enough money.

The simple fact is this, it’s no longer a world where people are divided into haves and have-not’s. It’s now a world of the doers and the do-not’s.

With the knowledge that we have now, if you don’t have as much money as you’d like, it’s because you’re dumb, lazy, or probably afraid. I can come to no other conclusion.

“Ouch! That’s super mean!” you say.

“Well, I hope I’ve gotten under your skin just a little bit,” I say.

Why? Because agitation creates change. And change leads to progress. And progress in your life means having more money and getting to live a fantastic lifestyle.

And because I don’t like to dwell on the problem long, I now proudly present the solution….


Yes, the whole how-you-can-make-money thing.ALTERNATIVE TO JOBS

I’m going to share now how you can take control of your life, start your own business, and make more money.

Plain and simple.

Not too long ago, I was having lunch with a friend of mine named Benjamin here in Cozumel. Benjamin wants to start his own business to pull his family out of poverty. He has the drive but he lacks the know-how.

I asked him, “Take this restaurant for example. Somebody built it, runs it and makes money from it. Do you know how to start a restaurant?”

He shook his head no.

Then I said, “Neither do I. But check this out.”

I took out my iPhone and googled, “how to start a restaurant”. Then I showed him pages and pages of really good resources on how to literally start a restaurant from scratch.

His eyes got big and I almost watched his head explode right in front of me. It was like he’d never thought of simply googling something before.

Then he smiled. And I saw the first sparks of hope fire up in his eyes. And that’s where the magic begins!


You have to understand and accept that all of the information you need is already out there.

All you have to do is google it. Or YouTube it. Or go to forums. Or Facebook groups. Or LinkedIn groups. Or… yeah, you get my point.

In fact, it’s more or less how I started my own business. I had some experience but I didn’t know everything. I didn’t have any “unfair advantage”. I had access to Google – the same as anyone else!

If you can type and can read (or even just watch videos), you can start your own business and make money and improve your life.

“One hour per day of study will put you at the top of your field within three years. Within five years you’ll be a national authority. In seven years, you can be one of the best people in the world at what you do.”
-Earl Nightingale


In fact, here’s something that’s totally unrelated to making money but completely relevant to what I’m talking about.

Before we returned to Cozumel, my family went to Disneyland a lot – two or three times a week in fact.

There’s a ride there called Buzz Lightyear Astro Blasters. On the ride, you take a laser gun and shoot aliens to get as high of a score as you can.

For the longest time, I could never pass the second level. It drove me nuts! Instead of actually having fun on the ride and playing with my kids, I was obsessed with getting a high score.

Then one day, while standing in a very long line, I had the bright idea to practice what I preach and google it. I came across a few articles like this one and it changed my life!

Take a look! I went from a consistent Level 2 Space Ace to a Level 5 Ranger First Class!

Buzz Lightyear Ride Improved Scores

I know. Super cheesy example right?!

BUT, it illustrates PERFECTLY what I’m talking about. I couldn’t do something before. I looked it up online. I applied it to the real world. I did it and it made my life that much better.


If you don’t know it, learn it. Then apply it in real life. It’s as simple as that!

Start your own business, even on the side, and then start having the money you want.

In fact, the secret to your own success breaks down like this:

  1. Desire – you’ve got to first want it
  2. Values – you’ve got to identify what you really want (not just what society or your parents or neighbors think – what will make YOU really happy)
  3. Vision – you’ve got to see your desired lifestyle in your mind
  4. Goals – with your vision in mind, put some tangible metrics in place to make them happen
  5. Action – get busy working towards your goals through effective action
  6. Commitment – you’ve got to have the discipline to stick with it & to get up early, stay up late, give up TV, or whatever – just do it!

Of course, this is all stuff that I teach in my 60-Day Entrepreneur course. If you’ve never started a business before, I go into exact detail how to do it in step-by-step program.


I’m not a prophet. I’m not a super savvy Wall Street investor. I’m not an economist.

CREATE THE FUTUREBut, I do know that big changes are coming. Big sucky changes for people that only depend on a job for their main source of money.

Starting your own business and being in charge of your own income is just plain smart. Governments, unions, politicians, etc are just not going to care about you and your family more than you are.

That’s just a simple fact.

If you really care about your family’s financial well-being and overall happiness, then you’ve got to do something.

Your future happiness will depend on your present willingness to hustle.

You don’t need millions and millions of dollars. You don’t need a bank loan. You don’t need investors.

You can get started right now with what you’ve got. Start working hard. Start making money and scale that into whatever size business you want for you and your family.

And the good news? There’s never been a better time in history to make it happen! It’s unprecedented!

It’s how a teenager with a smartphone can have millions of YouTube followers. It’s how a soccer mom with a busy schedule can have a cooking blog and make $20k/mo. It’s how a guy who gets let go from a job can start his own business and move to a tropical island with his family….


Now, if you’ve stuck with me to the end of this post, congratulations! You might have what it takes to actually make it.


Because first, you had the desire. Then you took action (you read). Then you had the commitment to finish the post instead of bouncing off to check social media.

Now, comes more action!

You need to decide right now that you want something better. You need to figure out what your values are and put goals in place to realize them.

Maybe you want to make an extra $50K this year so that you can have more time with your family or pay off a loan or whatever.

Then you need to commit to starting your own side business that will help you make it happen. If you need a head start, I highly recommend the 60-Day Entrepreneur program.

If you’re not sure where to start, just ask in the comments section below!

Just commit that you will change and start now.

In fact, if you want some added accountability, simply post your goal below in the comments so that we can all see them. I promise this Family Rocketship community is a nice one and will be supportive to you.

I wish nothing but the best life for you and your family!

To freedom!


Everyday Entrepreneur, Family Rocketship

The Rise of the Everyday Entrepreneur

(note – if you want to watch the video instead of reading, just scroll to the end of this post)

In April of 2005, Thomas Friedman published the book The World is Flat which spoke about globalization and how things that used to be significant (like country borders) are disappearing and becoming irrelevant.

In February of 2006, Sir Ken Robinson gave a now-famous Ted Talk about how the traditional school system is killing creativity and it ignited an already rapidly growing alternative education movement.

In April of 2007, Tim Ferriss published The 4-Hour Workweek which turned traditional employment on it’s head and expanded the concept of lifestyle design.

In February of 2011, Ray Kurzweil was featured in a documentary called Transcendent Man where he discusses the merging of man and machine.

What do all of these messengers have in common?

Read more

How to Run a Digital Marketing Agency While On Vacation

How to Run a Digital Marketing Agency While on Vacation

What if I told you that you could make a good income, take a 7-week vacation whenever you wanted (notice I said 7-WEEK vacation), work online, and be a better parent all at the same time? Would you believe it’s possible?

Well it is!

A while back, a lady named Caet (prounounced “Kate”) reached out to me. She’s from Brisbane, Australia and had taken my course on how to start a digital marketing agency. She had a number of questions for me and based on the specificity of her questions, I quickly realized she was actually getting her business off the ground! I LOVE seeing people take action and build their own businesses!

Recently, I got an email from Caet stating that she took a 7-week holiday to the U.K. and Europe and came back to find her business humming along perfectly without her! She had a staff member in place who took care of everything and business went on like normal.

Read more

Quitting Your Job, Family Rocketship

Quitting Your Job: How to Know When to Make the Jump

Check out a text I got from a good friend of mine this week:

Well, I officially had my “OK, I’m done with work moment” today. I still have my job, but the understanding that I can have a job today but not tomorrow is more apparent than ever.

I’m fed up with the corporate politics and feeling I’m not good enough when I’m giving 150%. I’m just going to give my 150% a different home, mentally, starting today. Physically, as soon as possible.

Maybe what happened was suppose to happen to finally motivate us to actually do what it takes to get us to be self sufficient.

To my friend and to anyone who’s felt the same I say, I feel your pain. I understand you completely.

To put things into perspective, next month my wife and I will have been married for 12 years. In the first 6 years of our marriage, I had 5 jobs. Five!

In the last 6 years of our marriage, I’ve had one business. One!

It’s no secret what I’m happiest doing.

And, just like when you eat some delicious gelato, you naturally want to share it with everyone around you. That’s why I even created Family Rocketship in the first place! It’s for you mi amigo.

Read more

Fastlane Summit

Speaking at The Millionaire Fastlane Summit – “How To Create a Lifestyle Business”

Recently, I spoke at the Millionaire Fastlane Summit put on by author and business master MJ DeMarco. It’s a yearly conference that MJ hosts in his home town of Scottsdale, AZ.

I first read his book, The Millionaire Fastlane towards the end of my first year in my own business. I’m not kidding when I say it literally changed my business and, as a result, my life.

By applying the principles in the book, it took me from a dorky kind-of-freelance-guy to becoming a real business owner. It changed my entire mindset.

MJ himself is one of the smartest people I know when it comes to business and money. In fact, pretty much all of the other “make money” books got thrown out the window after I read this book.

Read more