Straight up, if you’re not interested in having more money, more freedom, and more time, then the rest of this article is NOT for you.
You might think, “Duh! Who wouldn’t be interested in money, freedom, and time?”
BUT, this article is geared for people who are willing to DO something about it. Not just wish for it.
There’s a difference.
This one is a doozy so get ready to learn exactly why, if you’re not already, you should be an entrepreneur. I’m going to cover some major points in this article including:
- Why it’s never been easier to get started with your own business
- How having your own business puts you in control of your time and money
- Why job security no longer exists (if it ever even did)
- Why real security comes from your own work and taking control of your life
- How decades of social conditioning make it difficult for many people to want to branch out on their own
- Why entrepreneurship is really a question of desire and need
- Why with all of the information so freely available, the only way you’re not making more money in your life is because you’re choosing not to
- Why you need to make the decision that this is going to work for you
What Does It Mean to be An Entrepreneur?
What do you think of when you hear the word, ‘entrepreneur?’
Do you think of billionaires like Mark Cuban, Carlos Slim, Bill Gates? Or maybe you think about that one neighbor guy who seems to be rich one year and then flat broke the next?
Have you ever thought of yourself as an entrepreneur?
My job here at Family Rocketship is to break it all down and show how you too can join the ranks. Also, I’m going to show you how it’s never been easier to get started with your own business.
In fact, if you’re looking to have more control in your life and create more options, entrepreneurship is the way. But I’m getting ahead of myself.
In his amazing book, The E-Myth Revisited, Michael Gerber breaks down business owners into three categories.
- First, there are entrepreneurs. These are the people that have the big vision and motivate others to get it all done.
- Second, there are managers. Managers love spreadsheets and optimizing for efficiency.
- Third, there are technicians. Technicians make up the biggest portion of business owners and are the kind of people that just want to do the work.
To run a successful business, you need to be a little of all of these. For everything I’ll share with you, I’m going to focus on the entrepreneurs.
We should take a quick look at why you would even want to be an entrepreneur in the first place.
For starters, creating and running your own business puts you in control. It’s taking time and money into your own hands and being in charge of every aspect of your life.
I once had a friend that wrote out, “I am the CEO of me.”
I liked it!
If you’re an independent person like me, you don’t have to worry about anyone else dictating your daily life. You decide what you will do each and every day.
Really, being an entrepreneur is about going after things that deep down excite you – as in, you get goosebumps when you think about actually doing them.
It could be the business itself or it could be the freedom that your business gives you.
If you’re looking for ultimate time & money freedom, you’re just going to need to accept that you need to be an entrepreneur.
“Entrepreneurship brings the promise of joy and riches few others will ever enjoy, working as they do in somebody else’s business – the job as it’s called.
The job is the place where the life is taken out of us one day at a time, where our hearts become deadened, where the thrill of new ideas is most often met with a deaf ear, where creativity is most often nonexistent, and where passion is reduced to the thrill of knowing the weekend is just around the corner. What a limited world!”
-Michael Gerber, Author of The E-Myth Revisited
A Job Doesn’t Mean Security
One day about 5 years ago, my wife and I were talking to our good friends Chelsea and Connor. Connor started his own roofing business and became pretty successful in just a short amount of time.
We were talking about the concept of jobs and if having a job really means security.
“I actually feel way more secure with our own business. It’s actually safer than Connor having a job and trying to please a boss every day. With our own business, I know Connor will do what it takes to make money for us. I know he’ll literally go out and knock doors if he has to. I mean, he already has!”
Chelsea struck on three important points.
- Real security comes not from keeping a boss happy, but from taking matters into your own hands
- By running your own business, you’re in charge of how much you make and how fast you grow
- It means you’re going to have to work
It’s not for everyone, but if you’re interested in a better life, and you’re willing to work for it, the payoff is freedom.
If you’re coming from the job world like I did, I want to get crystal clear on something: just because you have a job, it does NOT mean you have security.
I know I might sound a bit redundant here but this is important.
Have you ever heard the term ‘at-will employment?’
Most people who’ve ever signed on with a new job have read those words in their contract. Basically it means that an employer has the right to dismiss you with or without cause whenever they like.
At-will employment isn’t just limited to hourly jobs either. It goes all the way up the food chain, C-level executives included.
So my question is, with such a clause built into every person’s working situation, does that really seem like true job security? It doesn’t seem like it to me!
I’m going to be super blunt here.
The concept of having a nice, safe, secure job will always be just a dream.
Governments, unions, & associations, try as they might, will never be able to provide a job for people that will last indefinitely.
It may have been true 40 years ago, but the fact is that the world is now changing too fast. Changes in technology and growth in up and coming countries like India and China are changing the global economic scene.
Those jobs where you worked steady hours with steady pay are now being written into the history books. Everyone knows this yet most people are still working like it’s not actually happening.
For all intensive purposes, many people are working as if it were 1955. They go to college and then they try to get a good job where they can work for 40 years and then retire with a pension and a gold watch. This just doesn’t happen anymore!
The simple fact is this: job security can never be a reality because it assumes that security is something that can be created on the outside, that it’s something external.
Real security is something that comes from the inside. Real security comes from your own efforts, expertise, and resourcefulness. Real security comes from your own industry and taking control of your life.
If you want security, you need to hustle.
It’s about taking responsibility for yourself.
Let me just introduce a new, better, modern term: “at-will income.”
At-will income is basically the opposite of at-will employment. It means that instead of waiting for your weekly paycheck from your boss, you determine how much money you’ll make and when and then what you get to do with it.
Entrepreneurs live by this code.
Entrepreneurs don’t wait for someone to give them a handout.
They go and get it for themselves.
Just like my buddy Connor, they literally go out and knock doors if they have to.
Why More People Aren’t Entrepreneurs
When you ask the average person if they want more money, they of course say yes. We all have the desire. It’s there. It’s the thing that drives us all to want the big house and the fancy cars. It’s why game shows even exist!
I once heard entrepreneurial author Robert Allen speaking about an experiment he tried. He wanted to help some people start their own businesses.
He was already successful himself and thought he could replicate his success with others. He said he thought a good place to start was a local unemployment office. He was blown away with what he witnessed.
After asking dozens of people if they wanted to work personally with him and start their own business, every single person said no. Most of them had excuses as to why they couldn’t. One guy even said he didn’t want to lose his place in the line!
We all have the desire to want more. It’s natural and it’s healthy. But very few of us are actually willing to do what it takes to make it happen.
In fact, with the way that society has traditionally been set up, it’s too dang easy to just get a job that pays a decent wage. For most people, this is good enough.
Decades of social conditioning have taught us this is the accepted route. However, this is all changing now in our new modern economy.
In our current western society, the path of least resistance is to get a job. Not only is it too easy to just get a job, there’s something deeper and even more sinister at work: laziness.
It’s easy to prostitute yourself out for 40+ hours a week for a good-enough life.
It’s there. It’s even encouraged by respected people – parents, teachers, professors, media, etc. After a few generations of huge success, we’ve grown super complacent and we aren’t hungry anymore.
These are just a few of the key reasons why more people aren’t entrepreneurs.
But what if you want to be an entrepreneur?
Can Everyone Be an Entrepreneur?
My good friend Rob and I go back and forth all the time about entrepreneurship. He runs a very successful forum and has more time freedom than anyone I know.
I always say that everyone has the ability to be an entrepreneur. He always says that everyone can be an entrepreneur but most people won’t actually do it.
It really boils down to motivation.
Imagine Sally, your average sales clerk at Wal-mart. Let’s say Sally goes down in a plane crash somewhere over the South Pacific. She somehow makes it to an island where she’s the only survivor.
Think about it! What is Sally going to do?
She’s going to get thirsty. She’s going to get hungry. She’s going to need shelter. The question is, as an employee, she’s always done what her boss told her to do. But now, she doesn’t have that luxury. She’s going to have to take control of her own situation.
Either do that or die.
When thinking of it this way, Sally is taking 100% control of her own actions and creating her life experience. She’s effectively acting like an entrepreneur.
So at its root, the question of entrepreneurship is really a question of desire and need.
Do you see what I’m trying to say here?
If the desire is strong enough and the need is urgent enough, then anybody could be transformed into an entrepreneur.
The key, and this is absolutely vital, they must be willing to work. If they’re not willing to work smart, hard, & effectively, then yes, they will fail.
Becoming an entrepreneur in the 21st century is much easier than trying to survive on an island all by yourself!
Even if you’ve been a factory or cubicle worker your entire life, you’re living in one of the best times in history to finally take control of your own income.
Not too long ago, I attended a conference for entrepreneurs. One of the speakers shared how he grew up in a broken home. At one point, he was literally homeless.
He then shared his journey on how he hustled, started numerous businesses, and is now super successful. In fact, he shared that his next milestone is to hit is 20 million in net income.
During the Q & A portion of his presentation, I asked him if he could share his single biggest motivation to his success. Without even thinking, he said:
“Oh man, I just don’t want to be poor! That’s all there is to it.”
I thought his answer was simple but profound.
The Age of the Everyday Entrepreneur is Here
Check out this quote by Taylor Pearson, author of The End of Jobs:
So far, I haven’t been too shy in putting down jobs and building up entrepreneurship.
It’s basically because I just don’t understand in this day in age why anyone would want to have a job.
It’s harder than ever to get one and the payoff just isn’t that great.
Again, if your dream career is to be a doctor or lawyer, then that’s cool and pretty much everything I share at Family Rocketship probably isn’t for you.
But even my brother, who’s a speech pathologist shares with me that while he loves his work and his patients, he can’t stand the politics that happen at his hospital. He doesn’t want to have a job.
We live in the information age.
To put it super bluntly, the only way you’re not making more money in your life is because you’re choosing not to.
Bold stuff I know!
But if you’re in a situation where you spend two hours or more a day commuting in traffic that’s up to you. If you want to spend 40+ hours a week at a job making somebody else more rich that’s up to you. If you want to only see your family on nights and weekends that’s up to you.
Ladies and gentlemen, we have the internet! We have Google and YouTube and podcasts and forums and blogs.
There are people, like me, who’ve literally checklisted out what to do to make money in a business! If you can follow a checklist, and take focused repeated action, then you can have your own business and make all the money you want.
I’ve done it.
People I’ve worked with personally have done it.
Why not you?
And that’s why you’re reading this super long article!
Like Taylor says in the above quote, entrepreneurship has never been so easy & risk-free. I’m not talking about taking out a second mortgage on your house or maxing out credit cards to get the next Facebook started.
I’m talking about creating a business that you can start with very little and scale up as big as you want.
The Day I Became an Entrepreneur, Forever
It was around noon on a weekday that I stood in front of my home in Orange County, California with a bankers box. Inside the box was my personal belongings from my office. I took a deep breath and walked through the front door. Inside was my wife playing with our kids in the living room.
My wife looked at me, then at the box, and then back at me. Then she said almost rhetorically, “What happened?”
“I got laid-off”. And then I just kind of stood there like a dummy.
For a second, it looked like she was going to cry but then something happened. Her whole face and posture just kind of changed.
Then she said, “That’s it! You’re not getting another job. Jobs aren’t helping us get any closer to our dreams. This is it. It’s go time!”
That moment was life-defining for us.
Who would’ve guessed that just 24 months later we’d be living the life of our dreams on a tropical island in the Caribbean? We certainly had the goal but had zero experience in ever making something like that happen before.
That’s the entire point of everything I share at Family Rocketship.
It’s to help you go from wherever you are to creating the lifestyle of your dreams via your own business. Again, it’s never been easier to start a lifestyle business that will allow you time & financial freedom.
To put things in perspective, in the first 6 years of my marriage, I had 5 jobs. In the last 6 years, I’ve had 1 business. Same amount of time, very different results. I can’t even begin to quantify my overall level of happiness.
I’ve had the chance to be the dad that goes on field trips with my kids. I’ve been able to attend their at-school performances. I’m right there to greet them when they get home from school.
Things get even better when thinking about the time I get to spend with my wife.
I’ve been able to go on day dates with my wife… during the week. I eat every meal with her. We work out together. We spend our best waking hours together.
And yes, we even get to have sex, during the day, instead of waiting until the kids are in bed and we’re too sleepy to do anything about it!
The point is, I love my family and love spending time with them. I sincerely wish this same happiness for everyone. That’s what entrepreneurship means for me. I hope it will mean the same for you.
How to Take Control
Recently, a friend of mine shared with me that he just wanted to make an extra $500 a month. It would really help them out.
Another friend shared with me that if he could make even an extra $1000 a month, it would allow them to breathe a little.
A coaching client of mine told me once that he wanted to start his own business so that he could have options, some personal freedom in his life.
At this point, I hope I’ve convinced you that you need to be in control of your income. And you can’t do that through a job!
But if you don’t believe me, just listen to what MJ DeMarco, author of the best-selling book, The Millionaire Fastlane says:
“If your job doesn’t serve any aspect of your entrepreneurial dreams, you need to quit now. You’re unwillingness to quit is simple bribery – an excuse financed by the illusion of comfort and security. I know, I know – the steady paycheck, the cool BMW 3-series, the rocking 2-bedroom loft on the nice side of town. If these material accoutrements are all you need to give up on your dreams, you don’t have a chance because your entrepreneurial dreams are not the priority – your immediate comfort and security is. Yup that’s right bro, you’ve sold out.”
The big question is, are you going to do what it takes to have the kind of freedom that you want?
I mean, what’s the alternative? Collect paychecks, hate your job, and repeat the pattern until you die? That’s no way to live!
If you’re ready for a change however, then I can show you exactly how to do it. But you’ve got to decide this first.
I can give you the exact how-to on everything but if your head’s not in the right place and you’re not willing to do the work, then nothing I say will work.
And I don’t want you to blame me!
I know this works.
I’ve done it myself.
I’ve coached others how to do it too.
But it takes a decision. You have to decide if you’re going to make it work.
Again, I’ll ask the question, are you willing to do what it takes? If so, you’re in the right place amigo!
This is part of an ongoing series of posts all pulled from the book: The 60-Day Entrepreneur – Create Your Own Lifestyle Business, Scale Your Income, & Live Life on Your Terms
For your own free e-version of this book, click on the image below