Why You Need to Be an Entrepreneur

Why You Need to Be an Entrepreneur

Straight up, if you’re not interested in having more money, more freedom, and more time, then the rest of this article is NOT for you.

You might think, “Duh! Who wouldn’t be interested in money, freedom, and time?”

BUT, this article is geared for people who are willing to DO something about it. Not just wish for it.

There’s a difference.

This one is a doozy so get ready to learn exactly why, if you’re not already, you should be an entrepreneur. I’m going to cover some major points in this article including:

  • Why it’s never been easier to get started with your own business
  • How having your own business puts you in control of your time and money
  • Why job security no longer exists (if it ever even did)
  • Why real security comes from your own work and taking control of your life
  • How decades of social conditioning make it difficult for many people to want to branch out on their own
  • Why entrepreneurship is really a question of desire and need
  • Why with all of the information so freely available, the only way you’re not making more money in your life is because you’re choosing not to
  • Why you need to make the decision that this is going to work for you

What Does It Mean to be An Entrepreneur?

What do you think of when you hear the word, ‘entrepreneur?’

Do you think of billionaires like Mark Cuban, Carlos Slim, Bill Gates? Or maybe you think about that one neighbor guy who seems to be rich one year and then flat broke the next?

Have you ever thought of yourself as an entrepreneur?

My job here at Family Rocketship is to break it all down and show how you too can join the ranks. Also, I’m going to show you how it’s never been easier to get started with your own business.

In fact, if you’re looking to have more control in your life and create more options, entrepreneurship is the way. But I’m getting ahead of myself.

In his amazing book, The E-Myth Revisited, Michael Gerber breaks down business owners into three categories.

  1. First, there are entrepreneurs. These are the people that have the big vision and motivate others to get it all done.
  2. Second, there are managers. Managers love spreadsheets and optimizing for efficiency.
  3. Third, there are technicians. Technicians make up the biggest portion of business owners and are the kind of people that just want to do the work.

To run a successful business, you need to be a little of all of these. For everything I’ll share with you, I’m going to focus on the entrepreneurs.

We should take a quick look at why you would even want to be an entrepreneur in the first place.

For starters, creating and running your own business puts you in control. It’s taking time and money into your own hands and being in charge of every aspect of your life.

I once had a friend that wrote out, “I am the CEO of me.”

I liked it!

If you’re an independent person like me, you don’t have to worry about anyone else dictating your daily life. You decide what you will do each and every day.

Really, being an entrepreneur is about going after things that deep down excite you – as in, you get goosebumps when you think about actually doing them.

It could be the business itself or it could be the freedom that your business gives you.

If you’re looking for ultimate time & money freedom, you’re just going to need to accept that you need to be an entrepreneur.

“Entrepreneurship brings the promise of joy and riches few others will ever enjoy, working as they do in somebody else’s business – the job as it’s called.

The job is the place where the life is taken out of us one day at a time, where our hearts become deadened, where the thrill of new ideas is most often met with a deaf ear, where creativity is most often nonexistent, and where passion is reduced to the thrill of knowing the weekend is just around the corner. What a limited world!”

-Michael Gerber, Author of The E-Myth Revisited

A Job Doesn’t Mean Security

One day about 5 years ago, my wife and I were talking to our good friends Chelsea and Connor. Connor started his own roofing business and became pretty successful in just a short amount of time.

We were talking about the concept of jobs and if having a job really means security.

Chelsea said:

“I actually feel way more secure with our own business. It’s actually safer than Connor having a job and trying to please a boss every day. With our own business, I know Connor will do what it takes to make money for us. I know he’ll literally go out and knock doors if he has to. I mean, he already has!”

Chelsea struck on three important points.

  1. Real security comes not from keeping a boss happy, but from taking matters into your own hands
  2.  By running your own business, you’re in charge of how much you make and how fast you grow
  3. It means you’re going to have to work

It’s not for everyone, but if you’re interested in a better life, and you’re willing to work for it, the payoff is freedom.

If you’re coming from the job world like I did, I want to get crystal clear on something: just because you have a job, it does NOT mean you have security.

I know I might sound a bit redundant here but this is important.

Have you ever heard the term ‘at-will employment?’

Most people who’ve ever signed on with a new job have read those words in their contract. Basically it means that an employer has the right to dismiss you with or without cause whenever they like.

At-will employment isn’t just limited to hourly jobs either. It goes all the way up the food chain, C-level executives included.

So my question is, with such a clause built into every person’s working situation, does that really seem like true job security? It doesn’t seem like it to me!

I’m going to be super blunt here.

The concept of having a nice, safe, secure job will always be just a dream.

Governments, unions, & associations, try as they might, will never be able to provide a job for people that will last indefinitely.

It may have been true 40 years ago, but the fact is that the world is now changing too fast. Changes in technology and growth in up and coming countries like India and China are changing the global economic scene.

Those jobs where you worked steady hours with steady pay are now being written into the history books. Everyone knows this yet most people are still working like it’s not actually happening.

For all intensive purposes, many people are working as if it were 1955. They go to college and then they try to get a good job where they can work for 40 years and then retire with a pension and a gold watch. This just doesn’t happen anymore!

The simple fact is this: job security can never be a reality because it assumes that security is something that can be created on the outside, that it’s something external.

Real security is something that comes from the inside. Real security comes from your own efforts, expertise, and resourcefulness. Real security comes from your own industry and taking control of your life.

If you want security, you need to hustle.

It’s about taking responsibility for yourself.

No Fate

Let me just introduce a new, better, modern term: “at-will income.”

At-will income is basically the opposite of at-will employment. It means that instead of waiting for your weekly paycheck from your boss, you determine how much money you’ll make and when and then what you get to do with it.

Entrepreneurs live by this code.

Entrepreneurs don’t wait for someone to give them a handout.

They go and get it for themselves.

Just like my buddy Connor, they literally go out and knock doors if they have to.

Why More People Aren’t Entrepreneurs

When you ask the average person if they want more money, they of course say yes. We all have the desire. It’s there. It’s the thing that drives us all to want the big house and the fancy cars. It’s why game shows even exist!

I once heard entrepreneurial author Robert Allen speaking about an experiment he tried. He wanted to help some people start their own businesses.

He was already successful himself and thought he could replicate his success with others. He said he thought a good place to start was a local unemployment office. He was blown away with what he witnessed.

After asking dozens of people if they wanted to work personally with him and start their own business, every single person said no. Most of them had excuses as to why they couldn’t. One guy even said he didn’t want to lose his place in the line!

We all have the desire to want more. It’s natural and it’s healthy. But very few of us are actually willing to do what it takes to make it happen.

In fact, with the way that society has traditionally been set up, it’s too dang easy to just get a job that pays a decent wage. For most people, this is good enough.

Decades of social conditioning have taught us this is the accepted route. However, this is all changing now in our new modern economy.

In our current western society, the path of least resistance is to get a job. Not only is it too easy to just get a job, there’s something deeper and even more sinister at work: laziness.

It’s easy to prostitute yourself out for 40+ hours a week for a good-enough life.

It’s there. It’s even encouraged by respected people – parents, teachers, professors, media, etc. After a few generations of huge success, we’ve grown super complacent and we aren’t hungry anymore.

These are just a few of the key reasons why more people aren’t entrepreneurs.

But what if you want to be an entrepreneur?

Can you?

Can Everyone Be an Entrepreneur?

My good friend Rob and I go back and forth all the time about entrepreneurship. He runs a very successful forum and has more time freedom than anyone I know.

I always say that everyone has the ability to be an entrepreneur. He always says that everyone can be an entrepreneur but most people won’t actually do it.

It really boils down to motivation.

Imagine Sally, your average sales clerk at Wal-mart. Let’s say Sally goes down in a plane crash somewhere over the South Pacific. She somehow makes it to an island where she’s the only survivor.

Think about it! What is Sally going to do?

She’s going to get thirsty. She’s going to get hungry. She’s going to need shelter. The question is, as an employee, she’s always done what her boss told her to do. But now, she doesn’t have that luxury. She’s going to have to take control of her own situation.

Either do that or die.

When thinking of it this way, Sally is taking 100% control of her own actions and creating her life experience. She’s effectively acting like an entrepreneur.

So at its root, the question of entrepreneurship is really a question of desire and need.

Do you see what I’m trying to say here?

If the desire is strong enough and the need is urgent enough, then anybody could be transformed into an entrepreneur.

The key, and this is absolutely vital, they must be willing to work. If they’re not willing to work smart, hard, & effectively, then yes, they will fail.

Becoming an entrepreneur in the 21st century is much easier than trying to survive on an island all by yourself!

Even if you’ve been a factory or cubicle worker your entire life, you’re living in one of the best times in history to finally take control of your own income.

Not too long ago, I attended a conference for entrepreneurs. One of the speakers shared how he grew up in a broken home. At one point, he was literally homeless.

He then shared his journey on how he hustled, started numerous businesses, and is now super successful. In fact, he shared that his next milestone is to hit is 20 million in net income.

During the Q & A portion of his presentation, I asked him if he could share his single biggest motivation to his success. Without even thinking, he said:

“Oh man, I just don’t want to be poor! That’s all there is to it.”

I thought his answer was simple but profound.

The Age of the Everyday Entrepreneur is Here

Check out this quote by Taylor Pearson, author of The End of Jobs:

Taylor Pearson

So far, I haven’t been too shy in putting down jobs and building up entrepreneurship.

It’s basically because I just don’t understand in this day in age why anyone would want to have a job.

It’s harder than ever to get one and the payoff just isn’t that great.

Again, if your dream career is to be a doctor or lawyer, then that’s cool and pretty much everything I share at Family Rocketship probably isn’t for you.

But even my brother, who’s a speech pathologist shares with me that while he loves his work and his patients, he can’t stand the politics that happen at his hospital. He doesn’t want to have a job.

We live in the information age.

To put it super bluntly, the only way you’re not making more money in your life is because you’re choosing not to.

Bold stuff I know!

But if you’re in a situation where you spend two hours or more a day commuting in traffic that’s up to you. If you want to spend 40+ hours a week at a job making somebody else more rich that’s up to you. If you want to only see your family on nights and weekends that’s up to you.

Ladies and gentlemen, we have the internet! We have Google and YouTube and podcasts and forums and blogs.

There are people, like me, who’ve literally checklisted out what to do to make money in a business! If you can follow a checklist, and take focused repeated action, then you can have your own business and make all the money you want.

I’ve done it.

People I’ve worked with personally have done it.

Why not you?

And that’s why you’re reading this super long article!

Like Taylor says in the above quote, entrepreneurship has never been so easy & risk-free. I’m not talking about taking out a second mortgage on your house or maxing out credit cards to get the next Facebook started.

I’m talking about creating a business that you can start with very little and scale up as big as you want.

The Day I Became an Entrepreneur, Forever

It was around noon on a weekday that I stood in front of my home in Orange County, California with a bankers box. Inside the box was my personal belongings from my office. I took a deep breath and walked through the front door. Inside was my wife playing with our kids in the living room.

My wife looked at me, then at the box, and then back at me. Then she said almost rhetorically, “What happened?”

“I got laid-off”. And then I just kind of stood there like a dummy.

For a second, it looked like she was going to cry but then something happened. Her whole face and posture just kind of changed.

Then she said, “That’s it! You’re not getting another job. Jobs aren’t helping us get any closer to our dreams. This is it. It’s go time!”

Jobs Family Rocketship

That moment was life-defining for us.

Who would’ve guessed that just 24 months later we’d be living the life of our dreams on a tropical island in the Caribbean? We certainly had the goal but had zero experience in ever making something like that happen before.

That’s the entire point of everything I share at Family Rocketship.

It’s to help you go from wherever you are to creating the lifestyle of your dreams via your own business. Again, it’s never been easier to start a lifestyle business that will allow you time & financial freedom.

To put things in perspective, in the first 6 years of my marriage, I had 5 jobs. In the last 6 years, I’ve had 1 business. Same amount of time, very different results. I can’t even begin to quantify my overall level of happiness.

I’ve had the chance to be the dad that goes on field trips with my kids. I’ve been able to attend their at-school performances. I’m right there to greet them when they get home from school.

Things get even better when thinking about the time I get to spend with my wife.

I’ve been able to go on day dates with my wife… during the week. I eat every meal with her. We work out together. We spend our best waking hours together.

And yes, we even get to have sex, during the day, instead of waiting until the kids are in bed and we’re too sleepy to do anything about it!

The point is, I love my family and love spending time with them. I sincerely wish this same happiness for everyone. That’s what entrepreneurship means for me. I hope it will mean the same for you.

How to Take Control

Recently, a friend of mine shared with me that he just wanted to make an extra $500 a month. It would really help them out.

Another friend shared with me that if he could make even an extra $1000 a month, it would allow them to breathe a little.

A coaching client of mine told me once that he wanted to start his own business so that he could have options, some personal freedom in his life.

At this point, I hope I’ve convinced you that you need to be in control of your income. And you can’t do that through a job!

But if you don’t believe me, just listen to what MJ DeMarco, author of the best-selling book, The Millionaire Fastlane says:

“If your job doesn’t serve any aspect of your entrepreneurial dreams, you need to quit now. You’re unwillingness to quit is simple bribery – an excuse financed by the illusion of comfort and security. I know, I know – the steady paycheck, the cool BMW 3-series, the rocking 2-bedroom loft on the nice side of town. If these material accoutrements are all you need to give up on your dreams, you don’t have a chance because your entrepreneurial dreams are not the priority – your immediate comfort and security is. Yup that’s right bro, you’ve sold out.”

The big question is, are you going to do what it takes to have the kind of freedom that you want?

I mean, what’s the alternative? Collect paychecks, hate your job, and repeat the pattern until you die? That’s no way to live!

If you’re ready for a change however, then I can show you exactly how to do it. But you’ve got to decide this first.

I can give you the exact how-to on everything but if your head’s not in the right place and you’re not willing to do the work, then nothing I say will work.

And I don’t want you to blame me!

I know this works.

I’ve done it myself.

I’ve coached others how to do it too.

But it takes a decision. You have to decide if you’re going to make it work.

Again, I’ll ask the question, are you willing to do what it takes? If so, you’re in the right place amigo!


This is part of an ongoing series of posts all pulled from the book: The 60-Day Entrepreneur – Create Your Own Lifestyle Business, Scale Your Income, & Live Life on Your Terms

For your own free e-version of this book, click on the image below60 Day Entrepreneur



Your Personal Battle for Freedom Hint It Requires Work

Your Personal Battle for Freedom (Hint: It Requires Work)

Not too long ago, we left our beloved Mexico behind and we’re currently traveling around the Western United States before heading to Scotland in September.

About a week ago, we drove past Mt. Shasta (the pic above). There’s just something about that mountain that moves me. Everytime we drive past it, I can’t stop looking at it.

I’m sure it’s partly because about 10 years ago, my wife and I climbed to the summit with a team of our friends. It was an awesome moment to stand at the top of a 14,180 foot (4,322 m) giant, raw mountain. It was freezing cold, but it was awesome.

Like anything that’s worth it in this life, it took work. A lot of work.

When the time came to actually make a run for the summit, it was harder than anything we’d trained for. Nothing could have prepared us for the cold or carefully stepping on frozen ice at a 45 degree angle. But, we put one foot in front of the other and eventually made the summit.

Why am I talking about climbing a mountain? Because it’s all about work. And work leads to a lot of good things. Specifically, freedom.


Movies glorify independence and freedom and rightly so. Whether it’s humans fighting against alien invaders, machines in a matrix, or even against oppressive government rulers, we all love stories that celebrate human freedom.

We love the struggle. We love watching our hero conquer the day.

But let’s make this personal. What about your own story?

It’s one thing to watch a movie on Sunday night but what are YOU doing Monday morning?

Are you free?

Be honest.

Are you doing what you want to be doing? Or are you commuting, clocking in, and waiting until 5pm? If that’s you, sorry homie, but you’ve sold out.

You are not free.

You need to ask yourself, why would you celebrate freedom in the movies but sell out your freedom in your own life? Why aren’t you willing to be free?

Is it too hard?

Are you too lazy?

Not sure what you need to do?

Are you afraid?

If you’re not doing what you want to do everyday, you’re not free. There’s something you need to change. You need to fight for your freedom.


Freedom requires work.

OK, that’s not really a secret but most people seem to overlook that one point.

They want the laptop lifestyle. They want to travel. They want to buy the new house. They want to buy the fancy car. But they overlook the fact, that to achieve that level of time and financial freedom, it requires work. A lot of hard and smart work.

And this is where I lose a lot of people.

If this message isn’t for you, that’s fine. Stay at your job. Keep collecting your paycheck. Keep looking forward to Friday’s and dreading Sunday evenings. Keep hoping for that one week vacation you get to take.

Be honest with yourself and accept that you’re settling for much, much less than what you’re capable of. You do that.

OR… you can join a small but growing handful of people that do everyday exactly what they want to do. They work hard so that they can play whenever and wherever they want.

Nothing valuable is easy or free. You’ve got to work for it.

I know this may sound like totally obvious stuff but the question remains, if it’s so obvious, why aren’t more people living their dream lifestyles?

It’s the work that separates the free from the not-so-free.


I want this to sting a little. I want you feel guilty of not living up to what you’re capable of. I want you to stay, “Stop! No more! I can’t take it!”

And then I’ll stop.

And then we can hug.

And then we can get to work on crafting your ideal lifestyle.

That’s why I do everything I do here at the Family Rocketship. I want to give you the inspiration and the tools to free you up. That’s really it, plain and simple!

Once you get free, then maybe we can do something fun.

In fact, I’ve been thinking about climbing another mountain… Wanna join me?


Family Rocketship

Why We’re Leaving Mexico (& Where We’re Going Next)

(I hope you will indulge me just a bit as I share the next chapter for the Family Rocketship.)

It’s with a sad heart that I even write this. But I gotta say it.

We have decided to leave Cozumel, Mexico.

When I say leave, I don’t mean to spend the summer in Europe or the U.S. and then come back. I mean, we’re moving away from here for an indefinite amount of time.

Mexico, is now part of who we are. We love it. It’s a home for us. In fact, 5 years ago, I wrote a post called, “Confessions of an American Mexican”. I just gave it a quick read and I still stand by every word I wrote.

I still love the word “amigo”.

If you’ve seen our timeline, you know that we first came to Cozumel back in 2012. We planned to stay initially for only 6 months. “We’ll stay as long as it’s fun,” we said.

It turned into 2 ½ years!

When the time came to leave, we decided to check out Europe for a while and spent 5 months there.

Then we headed back to Southern California for an “American Breather”. After about a year there, we got bored and ended up coming back to Cozumel.

Why We’re Leaving

It’s hard to put into words why were leaving. We love it here.

I think it’s mostly a feeling of wanting to make forward progress. We have some big goals to knock out in the next two years. We feel like changing things up will help us do so.

We want to leave the familiar, comfortable life with the intention of getting uncomfortable so that we can grow more.

Also, being totally honest, we get a lot many visitors! In 2017 alone, we averaged about two visits a month from friends and family coming to check out Cozumel.

Don’t get me wrong, we LOVE our friends and family. BUT, while they’re on vacation, we’re trying to live a “normal life”. You know, work projects, school & homework, swimming lessons, etc.

Sure we can say “no” to visitors I suppose. But actually, we can’t. And we don’t. So while it’s not the main reason we’re leaving, it’s definitely on the list.

(*UPDATE – I’ve received some feedback on what I just said above and everyone seems to think I sound snotty. I promise it’s not meant that way! Yes, we worked hard to have a vacation lifestyle and enjoy having friends/family visit. But now, we’ve got some big plans and we need to roll up our sleeves and get to work.) 

When we left Cozumel the first time in 2015, we wept. Seriously, there was some ugly crying happening. We didn’t realize how much we’d grown to love this place.

The culture, the food (tacos!), the beach, the ocean, the scuba diving, and of course, the people. I can almost cry just thinking about leaving now… I’m sure I will when the time comes, which is next month.

Fam in Mexico

Where are We Going?

Obviously, the question is: where are we going next?

And that’s the hard question. When you work online and can live literally anywhere in the world, how do you choose one place to actually live?

It all starts with your values. It’s followed closely by your goals and the stuff you just plain want to learn and do and enjoy.

Because of that, we’re headed back to Europe. We’ve gone there a couple of times with the kids and we’ve always loved it. But it’s always been to slow travel, never with the intention of living there.

This time, we’re headed there with the intent to stay there for 6 months (it may become more – “as long as it’s fun”)

Fam in Europe

So which country are we going to specifically?

( queue drumroll now… )

Family Rocketship


I know, of all the cool places (like New Zealand, Bali, Italy, Peru, and more), why in the world would we choose Scotland?

I know it’s not most people’s first choice for a vacation but it’s actually pretty perfect for us. In fact, here are a few very-specific-to-us-right-now-in-our-life reasons why:

  • It’s cold – I personally am more productive in the cold (I want to get a lot done this year)
  • It’s cold – nobody will be tempted to come visit us and get their tropical vacay selfie pics (correction: LESS people will be tempted to come and visit)
  • It’s the U.K. – full of amazing culture that Heidi and I both love
  • It’s the U.K. – which means we can stay for 6 months at a time on a tourist visa
  • It’s freaking Scotland! Have you heard their accent? In real life it’s even better
  • It’s freaking Scotland which means highlands to visit, castles to explore, and all the history we can handle
  • It’s a great base camp for the rest of Europe – seriously, for well under 50 euros a ticket, we can be in Rome or Prague or Istanbul or Mallorca or Lisbon or Marseille or well, you get the point
  • It’s a launching point for the next phase of our life – more on that later
  • And a bunch more less tangible but still super valid reasons…

So there it is.

We love Mexico. There are certainly a lot of things we will desperately miss.

But we’ve got to move on to the next chapter in our lives. Even if it does mean trading in tacos for (gulp) haggis.  🙂


7 steps to define your own reality

7 Steps to Define Your Own Reality

The other day, my friend sent me a message that sent me off on a rant. Wanna hear it?

I thought so!

Quick background, my friend and his wife came here (to Cozumel) over a year ago on a cruise ship for the day. After a day of fun, I planted a big fat seed by saying, “Why don’t you guys move here? This could be your life you know!”

The seed apparently sprouted some roots because they took me seriously! Long story short, they sold a lot of stuff, rented their house out, started teaching English online, and moved here.

In fact, they’ve been living here in Cozumel with their 6 kids for the last 4 months! My friend told me that moving here has helped them in more ways than they could’ve ever imagined.

Most of all, it’s given them perspective.

Now, back to the message. He said that he was talking with his parents and they alluded to the fact, that what he was doing (living in Cozumel with his family) wasn’t actually “reality”. My friend said that to his parents, working 50 hours a week was reality.

Oh man. It made me go a little crazy.

First, I thought, “well what the heck is reality anyway?”

And isn’t that SUUUUUPER subjective?

My friend is American. So are his parents. To Americans, working 40-50+ hours a week is labeled “normal”. Or, that’s their “reality”. Oh, and they get two weeks of vacation a year.


What if my friend was French or Spanish? His parents might have said, “You need to work 30 hours a week and take the month of August off for holiday. That’s reality!”

Or on the flipside, what if they were Japanese?

“You need to work 80+ hours a week and never go on vacation. That’s reality!”

Obviously, I’m stretching this a bit but I’m making a point.

Reality is subjective. It all depends on your family, your education, your culture, your country, and so on.


When dealing with what we call reality, you need to ask yourself some hard-hitting questions.

  • Do you do things simply because that’s how it’s always been done?
  • Do you welcome change or do you resist it?
  • Do you actively try and take charge of your own happiness?
  • If so, would you say you’re generally happier than those around you?
  • If you have a job, why? Do you do it because you think it’s the only way to make money?
  • If you don’t have enough time for your family and friends? Why?
  • Do you travel as much as you like to? If not, why?
  • Do you have time for your hobbies or the projects you want to get done? If not, why?
  • If you’re not happy, why?

Seriously ask yourself these questions. If you can, then you’re braver than most people. It’s scary to question everything you’ve ever known.

But if you’re current reality sucks, then you need to change it. And it all starts by asking the right questions.

Please, please, please don’t do things because “well, that’s just how it’s done” or “that’s the way it’s always been done”.

What nonsense!

Please don’t be a clown and copy what everyone else is doing. That’s what average people do. If you’re reading this blog post, you’re not average. If you were, I would have already offended you.

You, amigo mío, are bound for something greater. A better, richer life.


You can define your own reality!


I know, it’s so scandalous of me to even say out loud let alone publish on this blog!

But I’m going to say it again because if you’re reading this, you need to help me share it with the masses.

You can define your own reality

The key word there is “can”. As in, will you be brave enough to actually do it? Will you be able to let go of your parent’s expectations? What about your university professors? What about your country? What about society as a whole?

I have ranted about this already when I said that the so-called “alternative lifestyle” should actually be the new normal lifestyle.

I am a fiercely independent person. It took me a while to fully realize that but once I did, and started being true to myself, it changed my world. My wife is the same. This is why we decided to cast aside the lifestyle our society told us we should be living and actually begin to live our dreams.

Because we’re so independent, it makes us incredibly intentional about everything we do. That includes shaping what our reality looks like – especially shaping what our reality looks like!

To me, it’s crazy that:

  • people in 2018, still sit in traffic for literally 2+ hours a day to go to a job
  • with all of the information available online, there are still people complaining about not having enough money
  • people still start off life in the hole with $100,000+ of student debt to get a college degree to try and get jobs that don’t exist anymore
  • people accept that they only get to see their friends and family on nights and weekends and maybe the occasional holiday

There are a lot of things that society says is “reality” that I just plain, flat-out, 100% do NOT accept.

It’s not MY reality.

And it doesn’t have to be yours.

If you’re providing for your family, as in, you are making good money in an honest and legal way, then who cares how many hours you put in?

Who says 40 hours is the right thing anyway? Some union boss from 1921?

That’s industrial age legacy thinking. And even though we left the industrial age behind, people still accept it as their reality.

It’s time for you to be a rebel.

40 Hour Scam Alert


With my rant out of the way, here are some practical steps to define your own reality.

#1 – Accept That You Can Customize Your Own Reality

It seems obvious but you’ve got to embrace the fact that you are 100% in control of how you choose to live. You might have to wade through decades of social conditioning but you can do it.

Accept that your life is not already predetermined. You don’t have to follow any path you don’t want to. Really.

Hammer or Anvil

See that quote above? Everyone thinks they’re the master. But most people are usually the servant. Servants to a schedule, a job, a boss, a corporation, etc.

Here’s your chance to really be the master.

#2 – Look For Examples of People Who Are Free and Model Them

Take a good hard look around you. Who do you know is truly free?

I’m willing to bet if you do happen to know anyone like this, they do not have a job. They do not have an excess of consumer debt. They are generally in control of their life.

What you need to do is to model them. Observe what you like about their lifestyle and use it to build your own.

If you don’t know anyone personally, reach out to people online. Don’t be afraid to ask them hard-hitting questions about their income source, goals, dreams, etc. If they’re really living the dream, they won’t be shy with their info.

#3 – Decide What You Want Your Own Reality To Be

In the last point, notice I said to find people to model but you should NOT copy them. You need to decide what’s right for you.

For us, we had friends that were perma-traveling with their kids. As much as we love to travel, we wanted to have a homebase abroad and then visit other places. It’s what works well for us.

So do what works well for you. Look for inspiration from others but adapt it to you. Make it yours. That’s key.

#4 – Start Living Your New Reality

Start to live your new reality even if just by a little each day. For most people, they can’t just quit their jobs and live the dream tomorrow.

BUT, you can start your lifestyle business on the side and then grow out of the job. If you work it hard and consistently, you will be able to make the jump and leave the job behind forever.

Also, let’s say your new reality includes moving to another country or traveling. You can begin now to learn all you can about the places you want to go.

Before we moved to Cozumel, I watched every YouTube video I could about Cozumel, especially the ones with scuba diving.

Start doing a little every day that will lead you to your new reality.

#5 – Accept That There Will Be Pushback

When you start to go after your dreams, you’re going to meet resistance. People are going to try all manner of tactics (reason, logic, fear, etc) to get you to stay right where you are.

A sad truth about most people is that they’re not living their dream lives and when they see someone they know creating their dream reality, they get scared. This manifests itself in all sorts of ways from complaining to manipulation to straight up jealousy.

Just be aware that it’s going to happen and most likely from the people you know and love – friends and family.

It’s all OK though because you join a new “cool club” of people all living their dream lifestyle. I’m not kidding. As we’ve traveled and lived abroad, we’ve met so many people who “just get it”. Like we all woke up from some dream and now are living our happily ever after.

I’m not saying everything is rainbows and unicorns, but life is better on this side. Waaaaay better.

#6 – Wake Up Grateful Every Day

Seriously, not kidding. You worked your butt off to get here. Now enjoy the fruits of your labor.

Take time to recognize that you get to live like the REAL 1% – the people that have time freedom and who get to choose what they’ll do each and every day.

After my friend sent me the message about “reality” I told him, “Well, gotta go. Going for a swim with my wife. In the Caribbean. At 8:15am. When most people are clocking in.”

He said he too was headed to the beach for the day with his kids.

Be grateful. Never take it for granted. It will keep you happy.

#7 – Share the Message With Those Who Will Listen

Once you’re living it yourself, share it with others! There is so much room for people in the cool club! Seriously.

The majority of the population is still slaving away. They don’t have to be. You can show them how to be free through your example.

Will you do it?

And that’s it! That’s my 7-step program for creating and living your new reality.

I hope you do it.



Just do it.

Be brave.

Go for it.

Your future self will thank you.


Photo Source: My phone. It’s a pic I took at Aguas Azules in the state of Chiapas, Mexico on a trip with my fam. Beautiful right?  🙂

Because We Felt Like It

“Because We Just Felt Like It”

“Hey Sean! I heard about what you guys did. You lived in Cozumel for a couple of years or something?”

“Yep,” I said.

“That’s so cool! What made you guys do it? I mean, I know you work online. But why Mexico?”

I shrugged and said, “well, because we just felt like it”.


That’s literally a conversation I had a while back.

And it’s very similar to countless other conversations we’ve had when people find out about our lifestyle.

If you check out our timeline, you’ll notice we went back home to Southern California for a year starting mid-2015. Then we came back to Cozumel just over a year later.

People that we knew and also new people we met would ask us why. Most people knew I had my own online marketing agency so they knew the how. But they would ask why.

For my wife Heidi, it was because she wanted live on a tropical island and experience a different culture. For me, I wanted to go scuba diving a lot.

Simple. As. That.

Cozumel ended up being the perfect fit for us!


There’s a funny scene in the movie Forrest Gump where he took off running for a couple of years. After he started to get some notoriety, news reporters caught up to him and asked him why he was running.

“Why are you running?”
“Are you doing this for world peace?”
“Are you doing this for the homeless?”
“Are you running for women’s right?”
“Or for the environment?”
“Or for animals?”
“Why are you doing this?!”

Then Forrest answered, “I just felt like running”.

In many ways, I’ve felt like Forrest.

When speaking with people who are strapped down to jobs & bills, it’s just so hard for them to believe that we lived in another country because we just felt like it!

But I do have a better answer than perhaps Forrest did.

We did what we did (& are doing it again currently) to be able to live in other countries, expose our children to new cultures, and see amazing places in this world. This is exactly WHY we started a lifestyle business in the first place.

Unlike Forrest who wasn’t running for world peace or women’s rights or anything else, we ARE “running” for something. In a word… freedom.

The freedom to do whatever we want, whenever we want to do it.


What do you want? No, seriously. What would you deep down really love to do?

  • Spend a year living in Tuscany, Italy?
  • Scuba dive on the Great Barrier reef in Australia?
  • Volunteer at an animal shelter?
  • Start a non-profit?
  • Go on a mission or do service abroad?
  • Swing in a hammock on a Monday morning?


What that thing actually is depends on what you deep down really want. In the end, it’s about chasing and finding happiness.


We often get so busy thinking about getting a better job or moving up the company ladder. People think, “If I can just get that raise then I can (fill in the blank)”.

People think they need more money. And it’s usually so they can buy a cooler car or a bigger house or whatever.

But that’s really not the point of any of this thing called life.

The real focus should be happiness. Start there and add everything else as needed. 

This is one of the reasons why I love the lifestyle business model so much!

You only start one to be able to fund your desired lifestyle. You’re starting with your values – the things that make you happy and then build a business around that.

I’ve been doing it for 8 years now and it’s worked out pretty awesome. And that’s why I preach this stuff here. To help others to live it as well.

To help you!

Wanna know who the happiest people in the world are?

They’re the ones that have a strong network of friends & family. They’re the ones who wake up and do something meaningful everyday of their lives. They’re the ones that own 100% of their time.


What if you woke up one day, did some meaningful work that you enjoyed, and then spent the rest of the day doing whatever you wanted?

And what if you were able to do that everyday?

It is possible, you know.

I do it. My friends do it. Lots of other people are already doing it.

Now it’s your turn.

It’s all entirely, completely, 100% up to you. You just have to decide. And then you have to hustle.

Then one day you’ll find yourself relaxing somewhere. And someone will find out what you’re doing and they’ll ask you how you did it.

Then, if they’re smart, they’ll ask you why you did it.

And you can simply respond, “because I just felt like it”.


I'm not a rebel, I'm intentional

I’m Not a Rebel, I’m Intentional

Right now, your eyes are going to scan to the happy little quote that I have below. Before you get started reading it though, just know I’m about to expand on it.

And probably in a way you might not think.

OK, go ahead, read the quote…

Heres to the crazy ones

For you freedom fighters out there, you might thinking “Heck yeah!” That quote is like the call to arms for all people wanting to be different.

And you might be thinking that I’m about to launch into a rant about how I just looooove being a rebel or a crazy one.

I’m not.

What I’m about to share is why you shouldn’t be a rebel because it’s cool or trendy. You should be a rebel because doing the things that rebels do genuinely makes you happier.

I’m Not a Rebel, I’m Intentional

I don’t do stuff because everyone else does it. I just don’t.

BUT, I also don’t do the things “rebels” do just for the sake of being a rebel.

That would be kind of like expressing my individuality dressed as an urban lumberjack with my beard and red-rimmed glasses…. just like all the other urban lumberjacks with beards and red-rimmed glasses…

No. Sorry. Not me.

I do everything I do because I’m 100% intentional about almost every aspect of my life.

This includes:

  • where I live
  • how I make money
  • how many hours a week I choose to work
  • what I do in my free time
  • what kind of education my kids are getting
  • where we vacation (& for how long)
  • who we spend our time with
  • and so on…

I’ve worked very hard to get to the point of where I am. I’m a free man. I’m happy. My wife is happy. Our kids are happy.

And that’s kind of the entire point of it all!

What’s ROI of Your Lifestyle?

Investors all look at getting a positive Return on Investment (ROI) of any money they dump into a business, the market, crypto, whatever.

So, what’s the ROI of your current lifestyle?

If we measure your investment as tied to your overall level of happiness, are you getting a positive ROI?

As with almost every decision I ever make in my life, I look at our return on investment. If I’m going to invest my time, energy, money, or really anything, I look hard at that ROI.

Will it be a good use of my time? Will it make me happier? Will I be able to get some “warm fuzzies” by helping others or spending time with them?


“I’ve Just Kind Of Got Life Figured Out”

One time I heard my friend Connor giving a talk and he said, “I’ve got a great family, I’ve got my own successful business, I’ve just kind of got life figured out”.

I know and love the guy but at the time, I thought it came off a bit arrogant. Thinking about it later, it’s really not. It’s just that he tapped into the 1% of people in this world who’ve made life work for them.

For the rest of us, it sounded arrogant because, “How could someone figure it all out? What makes him so special?”

The arrogance was me projecting that onto him because no way could someone already be happy and have it all. But he did. And I soon figured it out myself not too long after.

Over the past 20 years or so, I’ve observed people from all walks of life in many different countries around the world. I’ve seen what makes people happy and what doesn’t.

Happiness seems to be the one thing that everyone wants to have but somehow ends up forgetting about it because they’re too busy making their boss happy and paying the bills.

Often by seeing what other people are doing (& how it’s NOT working) you can find the answer to happiness. Just do the opposite.

So I repeat, I never try to be a rebel just to be different. I’m a so-called rebel because I actively work on being happy everyday. And it usually means doing everything just about opposite from the masses.

It’s Time to Examine Your Life

You need to closely examine why you do what you do.

Do you drive in traffic to sit in a cubicle all day? Would your boss get mad if you decided to simply go to the park for the day instead?

Really think about what you do on a daily basis! Do you do it because it’s what your parents taught you? Do you do it because it’s what your high school or college guidance counselor told you to do? Do you do it because it’s what you think society tells you to do?

If so, just a long hard look at those people’s lives. Are they happy? Really? Chances are they aren’t. Most of them are just talky talky.

If you do have a job, I’m willing to bet it’s because it’s what you think you need to make money. Sorry amigo but there are LOTS of ways to make money without selling your soul for 40+ hours a week.

If you don’t live where you want to live, why not?

Do you do the things you want to do, whenever you want to do them? If not, why not?

Are you happy? Like seriously, deep-down, blissfully happy? If not, why not?

I’m Your Friend

About now, you might be thinking, “Sheesh! Lay off me will ya fella?”

Nope. Sorry. Not if you’re reading this blog post.

My goal is to make you uncomfortable. To get under your skin. The same way Tim Ferriss and Gary Vaynerchuk did with me back in 2009.

I want you to get upset with the status quo and do something with your life to actively make yourself happier.

I’m your friend in all of this. Trust me, you should already know my ulterior motive in even writing these blog posts. I want to have an entire army of cool people that have the time and money to do cool stuff whenever and wherever.

That’s it!

If you’re like my 2009 self, and you’re sitting in a cubicle reading this on your lunch break, then I’m talking to you my friend!

Wake up! Do something. Let loose. Start asking yourself some hard-hitting questions that you’re probably even afraid to ask.

Just look at me – I’m an average dude. I’m not special in any way. I don’t have a 6-pack. I’m not really handsome. I wasn’t born into wealth.

BUT, I’m happier than almost every single person I know. I live where I want to live. I do what I want to do. I’m a happy, grateful schmuck that stumbled onto this recipe.

And I Want That For You Too

This is why I freaking preach this stuff. It’s there. It’s available.

Why wouldn’t you do it?

So go ahead, be a rebel. Do something cool. Make your life something you’re proud of.


Family Rocketship has NOT made me rich

Family Rocketship Has NOT Made Me Rich

Let’s dive right into this.

Check out this email I got not too long ago:


I was super excited to have run across your story. After reading your home page, thought I had finally cut through all the people who had gotten richer by creating courses about how to start a business. In fact, you said on your site that you aren’t one of those people. So I have to call you out on this. You are indeed selling a course and I suspect it is bringing in quite a bit of extra cash for you. It may be a fabulous course and I wish I had the extra cash right now to take it, but I’m disappointed that you aren’t helping others break free without making money off those people who desperately want to break free.

I understand you need to bring in income, but when is enough enough so that you can actually help people break free without asking for money?

My hope in writing this is not to make you defensive. Instead, I ask you to think. If you do truly want to help people without being one of those people you say you aren’t, then great! Stop charging for your course. 

Thanks for reading this,


Well, for starters, I thanked N- for her email. And no, I didn’t get defensive. Why would I? People that take offense usually have something they’re feeling guilty about. I don’t.

I have zero problems with anyone calling me out on anything. In fact, I really appreciate people being straight up with me.

That’s why I myself try to cut through all of the nonsense online. I even share a vlog where I invite you into my own life. I can’t do much more than that! It’s the best “proof” I think I can give.

In fact, I just met up with a new friend named Nathan together with his family. He was on vacation here in Mexico and we all got tacos together.

He told me that anyone can put up a website but that my vlog was what made me legit. He said when he first saw the vlog (& has followed it ever since), it’s what made me “real” in his mind – that I was really walking the walk.


N asked me to think. So I did.

I’m saddened that N doesn’t have the “extra cash” to take the course but I have no intention of making it free or changing any of the wording on my site.

Here are a few reasons why:


I started this blog back in 2010 when I started my own online marketing agency. I thought it would be fun to track the progress that my family and I would make.

But this blog has always just kind of been in the background – something to do when I get around to it. I post rather infrequently (sorry!) and only when I’m fired up about something – as you can probably tell by my tone in most posts.

Just like any other hobby, I enjoy it but only do it when time and desire permits.


I still actually make 95% of my income from my main online marketing agency – the same one that I started back in the day when we began our adventure.

In other words, I still have my own business that puts food on the table. While I do have some courses & coaching for sale, any income from Family Rocketship is considered bonus money. It’s structured as a business, but if Family Rocketship were my only business, I would have gone bankrupt a loooong time ago!


From the beginning, I knew I never wanted Family Rocketship to be one of those click-baity sites where I drive a bunch of traffic and try and sell you on overpriced products and affiliate products.

My first book (& resulting course) came as a result of teaching a friend here in Cozumel how to “clone my business”. The info I provided worked for him – he literally quit his job a few weeks after starting his own business.

I thought if it could work for him, it could work for others. And it has!

Even the coaching came as a result of a Clone My Business student asking me to help him.

I appreciate your time as well as well as I love that your a real person! It’s hard to find that now a days. I love your blog, videos, Facebook closed group and most of all that you spent the time to do all these to not only help you and your family but me and everyone in the world who will benefit from it.


The courses I do have available are based on my own experience and that of my friends/fellow lifestyle business owners.

I didn’t whip up a cheesy product and then market the snot out of it to the people of the internet. Nope. I created something based on my own experience with the sole desire of helping others have success.


Look at this website. Seriously look.

You’ll see that I do NOT have a ton of affiliate links plastered all over my website. I do have a few, yes. But it’s only the best & necessary stuff for people in this space.

Also, I don’t always try and sell you the courses I have. I just kind of have them there. I mention them a few times in my autoresponder and that’s it. No hard sells.

If there’s something that interests you, cool. If not, no pressure.

The reason I signed up for your list is because I don’t feel that icky pressure that I get from most online marketers who have some kind of upsale on every page of their website or email they send. It’s a breath of fresh air to find someone who seems genuinely interested in helping others to grow.


My courses are literally $99 for The 60-Day Entrepreneur and $499 for Clone My business.

Between the two of them, I have well over 10+ hours of video content, video interviews, audio, articles, templates, and more. And they literally give you step-by-step instructions on how to get started – like a business in a box!

Oh, and they have 30-Day no questions asked money-back guarantees.

In other words, they’re not some dorky PDF’s that I pieced together from the internet, repackaged, and sold to my list.

If I were seriously one of those cheesy internet marketers showing off their Lamborghinis and Beverly Hills mansions, I would price my courses at some super duper price like $5000 or “only 7 payments of $750” or whatever.

That’s. Just. Not. Me.

I wouldn’t be able to sleep at night.


Besides the courses, everything else I have to offer the world is free. Even my books are free.

I mean, I have the Clone My Business book on Amazon for $.99 because it’s the lowest possible price I can charge there. If you really want it for free, email me and I’ll send you a digital copy.

I don’t sell much, but what I do sell I’m really proud of and put a lot of work into.


Why do I charge then?

Well for starters, I’ve found that the people who pay for the courses versus getting them free make more progress. I’m not sure why but it seems that when people get their checkbook involved, they take it more seriously.

I’ve tested both free and paid and the results are the proof. The numbers don’t lie.

Also, the payment provides a small barrier to those who want to copy my course, repackage it, and sell it elsewhere – for more…

I came across Family Rocketship back in December 2016 when I stumbled across the Side Hustle Nation podcast hosted by Nick Loper. Of all the episodes I listened to on the show, I was instantly taken by your story of about how you started your online marketing business and changed your narrative from a horribly sucky one (much like my own) to one of travel and adventure for your entire family. And that’s the part that instantly grabbed me – The family part. I wanted to do the same for my family, so I promptly searched for your clone my business course and enrolled that same month.

I’m motivated to make this a success this year, but I fear the 9 – 5 rat race will drain me of my energy and will again.

I rejoined this list so that I could have a direct line with you, Sean. I find that even just seeing your name in my inbox immediately pushes me to do at least one productive tasks for my business before leaving this cubical.


I wouldn’t ask a surgeon to remove an appendix for me for free. It’s perfectly fine to charge for something that has a lot of value.

In fact, as humans we usually only value something if there IS a charge.

I put a lot of time into creating content, updating the courses, and answering every email I get. I do NOT have an assistant that helps me with this. Everything from the website to the emails to the social media – it’s all me.


I pay hosting fees for my website, the email provider I use, and also the platform I host my courses on.

It adds up to more than $100 a month. It may not sound like much, sure. But it’s a cost that I have. If a course isn’t sold, I’m in the hole that month.


I know I will never be able to make everyone happy. I know that some people are going to think whatever they want and it’s not my job to please everyone.

That said, I want this much to be made 100% freaking clear:

I’m a husband. I’m a father. I’m a friend.

And I’m a real guy trying in my own small way to help others live a better life. If there’s something I share that can change your life for the better, then it’s worth it.

I’ve put my name on this thing. I’ve put my face on this thing. It’s my reputation. It’s my honor.

If the message isn’t for you, that’s ok. But I do take this seriously because I have been able to help a lot of people start their own businesses and their lifestyles are so much different now.

By the way, if you email me, I reserve the right to use it as content on my website. Especially if you’re challenging the values I hold dear and how I choose to help others. 🙂

And speaking of which, I’m going to end with another email that’s about the polar opposite of the one I started with. And this email pretty much sums up why I do what I do with Family Rocketship.


You embody the antithesis of the cringe worthy “Guru” type that makes their income from selling the dream only.

That’s how you seemed on your website and certainly how I have found you to be – Genuine.

There is zero wrong with making money teaching people how to make money, provided you actually know how to make money the way you teach. You do and it shows you’re the real deal.

I remember you replying to my early emails – before I ever paid you a cent – providing me guidance. For that I will be always grateful as I was able to get started with $0 and then buy your course once I was able to afford it.

I have a business, built using your advice, without us having ever met – to me that’s incredible. When I’m successful enough to take off to mexico, I will buy you a beer (or 10).

Muchas Gracias!




Crafting Your Own Life Playbook

Hey, wanna know something fun about me? I played football when I was in high school. And yes, to you my non-U.S. friends, I mean American football.

Check it out. I’m #61 in the pic.

Sean Football

I learned a TON through the experience – discipline, goal setting, teamwork, hustle, and more.

If you do happen to be one of my friends NOT from the U.S., then it’s about here that you say, “Whoa, whoa, whoa Sean. I just don’t understand American football. It’s too confusing.”

And yes, I get it. At first glance, it might look confusing. But it’s designed that way.

Every football coach has a playbook – a guide that lists out all of the team’s set plays. Based on what’s happening on the field, the coach makes a call (usually to the quarterback) to advance the ball.

If everyone on the team does his job well, the team will drive the ball forward. Do enough of that and the team wins the game.


In life, we have many changes – ups and downs. It’s constantly changing.

How we respond to these changes will depend largely upon how well we live according to our values – the principles we hold most dear.

Your values are like having your own coaches playbook. The defense is tough – stuff like job-loss, politics, social unrest, death, etc. But it doesn’t matter what the defense throws at you. You’re ready.

You have a playbook that shows you how to respond.


Your values may come from your childhood and how you were raised. They may come from your religion if you’re religious person. Your values may come from your family or friends or other peers.

Regardless of where your values come from or however you may have been influenced, you need to get super clear on what you want to have as your values.

There is no law that says that the values that you were raised with are the values that you have to live with for the rest of your life.

I’m going to repeat that because it’s that important: there is no law that says that the values that you were raised with are the values that you have to live with for the rest of your life.

You are a free person free to choose whatever lifestyle you want to live. Your overall level of happiness and fun depends on the quality of the values that you put in place for your life. And how well you stick to them!

If I had stuck to many of the same values I was raised with and influenced by into my adult years, I never would have left the job world behind. I thought a job meant security.

I never would have sold everything I owned. I thought that stuff equaled wealth.

I never would have traveled to other countries let alone LIVE in another country. I thought that my own country (that I just happened to conveniently be born in… think about that one for a second) was the safest and best country in the world.

What a limited life I would have had if I had let those old values dictate my life!

I would have let others and their negative values keep me from living what I consider to be a pretty rad lifestyle. In fact, I love my life.

And it’s all because my wife and I have chosen a set of values to follow all based on stuff that makes us genuinely happy.


Here’s the thing, life can sometimes be awesome and life can sometimes be sucky. But if live according to your own values, the ones that you set yourself, then you will generally be happier than most people.

It doesn’t matter what comes your way. You will react to the changes that come your way based on the values that you set. The principles that govern your own life.



You first need to decide what values you want to have. You need to be conscious about what beliefs you want to have in your own life.

Maybe you decide that you want to have more fun. Maybe you want more money. Maybe you want more mobility and the ability to travel and do cool stuff. Maybe you want more time with family. Maybe you want more education.

It doesn’t matter what it is but it does matter that it’s important to you. It’s your job to decide what plays will go into your playbook. Then as you go through life, and the defense comes after you, you’ll simply refer to your playbook.

Not only will you push past life’s challenges, you’ll be happy as you do so!

Get busy! Your future happy self is waiting for you to decide right now.


You either Do or you dont

You Either Do It or You Don’t

This morning I had breakfast with my good friend Carlos. Although Carlos lives in Cozumel, he’s currently working aboard a cruise ship making some big bucks.

He’s gone for weeks at a time over a 6 month stint with a month off in between.

He actually laid out for me how much he’s making and that if he sticks with his plan, in 2 years he’ll have enough money saved to buy a house with cash as well as to start his own business here on the island.

What he’s doing reminds me of one of my favorite quotes:

“Entrepreneurship is living a few years of your life like most people won’t so that you can spend the rest of your life like most people can’t”

I know Carlos and I know he’ll make it. And it’s awesome to see.

What about you?

If you’re reading this, chances are good that you’re looking for something more. More money, more free time, more freedom… more.

But this is a chance for you to do some introspection.

Before you can achieve something cool, you have to know a bit about yourself.

What Category are You?

In the last 4 months, I’ve visited 7 countries – U.S.A., Spain, Portugal, England, Ireland, France, & back home here to Mexico.

It’s exposed me to various lifestyles, political systems, economic models, and more. It’s made me think A LOT about the people who make it. And I mean, the people who have a dream and then make it a reality.

I feel like people fall into 3 categories:

1 – those who chase after their dream lifestyle and make it happen

2 – those who want the dream lifestyle but don’t make it happen

3 – those who think the dream lifestyle is only available to other people or “just in the movies” or “only in America”

As you read the list, what category do you think you fall in?

Be honest!

If you’re in the 3rd category, I can’t help you. For whatever reason you believe that you can’t live a dream lifestyle. To be honest, this blog probably is not for you.

If you’re in the 1st category, awesome! This blog may help you on your way or if you’ve already “arrived”, it will just reinforce your beliefs and the actions you took to make it.

My message today is for you in the 2nd category. The dreamers. The procrastinators. The “talk the talkers but don’t walk the walkers”. Yes, it’s for you, you lazy bums!

But never fear, here are 3 key principles that will help you.

1. You’ve Got to Sacrifice

Have you ever sacrificed something?

Maybe you sacrificed 4 years of your life in your early 20’s to get a college degree? Maybe you sacrifice sleeping in to get in an hour at the gym? Maybe you sacrifice going out to eat to save up for a trip to Europe?

Are you starting to see the theme there?

Sacrificing something usually means giving up something you think is good in order to get something better.

So in reality, you’re not really losing anything but gaining.

When it comes to your dream lifestyle and how to get there, what are you willing to sacrifice now? TV? Some sleep? Your weekends?

Re-read that quote:

“Entrepreneurship is living a few years of your life like most people won’t so that you can spend the rest of your life like most people can’t”

In other words, you’re going to do something now that most people won’t in order to live like the 1% (or whatever you want to call it).

In high school, my buddies used to make fun of a guy we knew that hauled hay back and forth over the weekends. Little did we know he was making big bucks.

He always just laughed off our teasing but one day he said, “you want to know why I do this? It’s so that I’ll be able to retire 30 years before any of you!”

He understood sacrifice.

In our case, my wife and I sold everything we owned and moved to start our business. We became minimalists so that nothing, including stuff, could keep us away from our dream of “living on a tropical island”. Obviously, we made it happen.

People who live their dream lifestyles are willing to sacrifice.

2. Fear Being Average

I want you to squirm a little bit right now.

I want you to think about lying on your deathbed and looking back at your life with regret. I want you to think about all the things you wanted to do but didn’t. I want you to think about that trip you always wanted to take or that dream house you always wanted to buy with cash.

If you have any dreams and you’re not actively working towards them, you’re just a boring, average human.

Oh snap! I know, harsh.

But don’t you want more than just a mundane life though?! If you’ve read along so far, I think you do.

If you’re the kind of person who’s cool with average, I probably offended you already. If you could “unlike” this site, you probably already did.

However, if you know you’re worthy of a more fantastic lifestyle, then hopefully I’ve inspired you.

“No way I am here just to pay bills for 75 years and then die!”

Since many of us are motivated by fear, I want you to think about living an unfulfilled life. Really let it seep into your pores. Then I want it to scare the heck out of you!

I want it to take a hold of you and drive you. Once you do that, you’re ready for the next step which is…

3. Take Immediate Action

This is pretty straight-forward.

What do you want? What’s the first step to getting there? Do that. Period. Then do the next thing. Then the next. Don’t look up until you’ve arrived.

I know what you’re about to say.

“Sean, for starters, I want to have more money”.

“Great!” I say. “Start a business! Don’t stop until you’re making as much money as you want!”

“But it’s not that easy…”

“Yes, it is,” I interrupt. “I know because I did it”.

Look at your big goal and then work backwards from there. Break it down to everything you need to do to make it happen. If you don’t know, look it up! Everything you need to know is already available online.

Then you need to get busy actually DOING it all.

Write up a to-do list. Put a goal achieving app on your phone. Get an accountability partner. Do whatever works for you.

Just do it.

And this leads me to the absolute truth which is…

You’re Either Going to Do It or You Aren’t

It’s that simple.

Lots of people talk the talk. Few walk the walk. It’s life.

I’m not sure about you, but I think that this life is too dang cool to waste rotting in a cubicle or at some lame job.

When I used to sit in that cubicle, my heart ached for something better. And I finally stopped talking about it and actually DID something.

If I ever get the chance to speak with you, I’ll know within about 2 minutes whether or not you’re going to make it. You know how? I’ll ask you what you’re willing to give up. I’ll also ask you about your goals and what you’re doing to make them a reality. Your answers will tell me all I need to know.

Those who do, do. Everyone else lives a sad, frustrated life.

The question is, are you the kind of person that is going to DO something? Or will you forever just WANT to do something?

It’s. Totally. Up. To. You.


Cold Hard Facts About Family Rocketship

7 Cold Hard Facts About Family Rocketship

Right to the point – there’s a lot of noise out there about starting a business, working online, living abroad, and so on.

This post is to let you know I’m for real. I’m going to be honest, direct, and to the point.

As the saying goes, “by their fruits ye shall know them”. In other words, if you’re going to follow someone, you want to see that they’re actually walking the walk.

The following are some of my “fruits” that you can judge me by.

I’ve laid them out as facts because I don’t mess around. I value your time. If my message isn’t for you, no worries. But if you’re curious, read on amigo!


This industry, with whatever we want to call it (lifestyle design, lifestyle business, entrepreneurship, etc), has a lot of cool people in it.

People like Tim Ferriss, Chris Guillebeau, and others. But I’m very different from many of them in some key ways. First and foremost, I’m a family man.

While I love these guys and appreciate what they have to say about business, travel, and a few other things, they just don’t have the perspective that a parent or married person does.

Want to live in Costa Rica for 6 months? Sounds great! Ooops, but what if your wife says, “no way”? Or what if your kids say they’ll hate you forever if you take them away from their friends?

The whole lifestyle design thing sure is fun when you’re single and have nothing to worry about except what fits in your carry-on.

When you’ve got a family though, it gets real. You have to be much more intentional with things like where to live, education for the kids, making significant money, and so on.

I started Family Rocketship over 7 years ago with the intention of adding the voice of a husband and a parent to the mix. Like I’ve said before, it’s one thing to be a single 22 year old, make $2K a month, and take off to live in Bali. EASY!

But what if you have an 11 year old girl? What about a 5 month old baby?

I’ve been there and am doing it.

Family Pic in Ireland


Here’s the thing: among many of the well-known names in this industry, most of them make money by teaching you how to make money.

You make money by teaching people to make moneyWhile I respect and really like most of these guys, something has always bothered me about the whole concept.

To be totally fair, I do sell two courses myself.

Personally, I think they’re both extremely well-priced for such high quality info all based on real-life experience.

In fact, when I first announced The 60-Day Entrepreneur, I got this email from a lady curious about it:

“Hi Sean, I’m interested in your 60-Day Entrepreneur course but what’s the catch? Why is it so cheap? Is there some kind of upsell after I buy it?”

I replied:

“Nope! No upsell! Just good info at an affordable price.”

Let me be perfectly clear, I’m not trying to retire off any money that is generated by Family Rocketship.

In fact, most of the information on the site is free! I only charge for the two courses because I’ve learned that people really have to pay for something to appreciate it. Oh, and I still spend time in those courses making them better and answering student questions.

But you will NEVER see me do any cheesy $2,000 product launches for a bunch of PDF’s of info that you can piece together online. Never.

Family Rocketship is a hobby for me. In fact, it’s almost a calling – something I feel like I’ve got to do.

I’ve seen people like Dan Pemberton, Caet Young, Reece Mower, and others who all quit their jobs to run their own businesses and live their ideal lifestyles.

They all were able to do so because of information I shared. I mean, that’s HUGE! And I take it super seriously.


Many people get some quick success with their own business and then in less than a year turn around and become the “expert” and make money teaching it. Basically, they’re marketing pros that found something that’s profitable and then exploit it.

That’s not me.

While I do teach how to start and scale your own digital marketing agency, I still literally run my own! And I’ve been doing it since 2010!

It’s what puts food on the table and allows me and my family to do cool stuff. I don’t have any plans of letting that go any time soon.

And this goes back to Fact #2, I still make my own money by providing real services for real clients. NOT just teaching you how to do it all loaded with a ton of affiliate links.

If someone is teaching you how to start and scale a business for example, have they done it themselves? If not, why the heck would you even listen to them?

Bottom line, I make my own money in a way that doesn’t conflict with my messaging at Family Rocketship. In fact, it’s what makes me totally legit.


When you start your own lifestyle business and it’s making significant income, you’re then able to do whatever you want.

For my wife and I, we started our business with the intent of living abroad for a while. And guess what? After two years of hard work, we made it happen!

We took off to live on the island of Cozumel in the Mexican Caribbean. After 2 ½ years there, we spent half a year in Europe and then a year back in our home in Southern California. Then, we decided we still wanted more so we went back to Cozumel.

(Check out our timeline for more details…) 

As I write this, we just got done with a 4 month summer vacation in Europe. And yes, I said 4 months. We’re now back in our home in Cozumel and the kids started back at their school today.

It just blows my mind that people would take any travel or living abroad advice from people who’ve hardly even done it.

We’ve been living outside the U.S. for 4 of the last 5 years of our life! We’ve gone to places like Ireland, France, Italy, Scotland, Spain, England, Portugal, and more! Even my 5 year old daughter has now been to 12 countries.

I get that travel or living abroad isn’t for everyone. I totally get that. I’m just making the point that you should never follow someone in this space (or any space) if they haven’t done the thing themselves.

Family in Paris


I own and run my own lifestyle business. After a pretty slow first year of growth, I scaled it up once I put systems and a team in place.

Then I was able to drastically reduce my own workload and involvement. That said, I still work a lot.

The difference is that the work I do is the work I WANT to do.

Trust me, swinging on hammock on a beach is fun. But you can’t do it everyday. You need to work. You need to do something meaningful.

For me, working on my own business is fun.

I even work personally with a few of my choice clients. Also, I have a few other projects (like Family Rocketship and the vlog) that keep me busy.

And here’s the big kicker: not only is the work I do the work I want to do, I can choose WHEN I want to do it! If I want to take off for the day and go swimming with my wife, I can.

That’s the freedom I talk and preach about here at Family Rocketship.


If you’ve been anywhere on my site, you can see that I’m trying to collect your email address.

Why? Because I’ve got some cool stuff to share!

Not too long ago, I got this email:

“The email I’m replying to says, “Ever have a question? Just hit reply.” And it’s signed “-Sean”. Do you have someone on your team reply to emails, or do you reply yourself? How do you have time for that?”

I said:

“I have time to answer emails here at Family Rocketship because this is a hobby for me. It’s not my main business. I also don’t market this a whole lot.”

If you get an email from me, it’s either a direct message or part of my overall email content messaging. Either way, if you have a question, I’ll reply to it.

I got this message the other day from a guy named Jim:

“Thanks again for responding, that’s a cool place you’re at in your venture to be a recognized name in lifestyle design but still personally answering emails – tons of respect for that.”

That meant a lot to me!

Again, I want to make sure everyone knows I’m just a regular dude who really wants to help others.

Have a question? Just email me! Sean at Family Rocketship dot com.

The exception? If you’re pitching or selling me something I won’t reply. Don’t waste your time.


I got another email from a woman named Sarah that said this:

“If you’re doing so well, then why do you have so few followers and comments on social media?”

I had to laugh at this one!

Yes, I kind of suck when it comes to marketing Family Rocketship. I suppose I should get on Facebook and Twitter more and use those good old hashtags. After all, it’s what I do for my clients in my main business!

But I repeat, Family Rocketship is a hobby for me.

To be blunt, I’ll put in as much time as I want to put in and I don’t always feel like tweeting out every little thing just to get views and new subscribers.

In fact, I’m just not concerned about how many Facebook followers I have. It’s not a metric that necessarily equals success.

Success metricsThe most important success metrics for me are free time, time with family, mobility, income, and so on.

Just because someone has 5 million followers on Instagram doesn’t mean they get to enjoy the same lifestyle that I do.

It’s actually pretty easy to make your life look good on social media, even if it sucks in reality.

I have nothing to prove to anyone.

Look, my view is that you either want this information or you don’t. Most of the stuff I put out there is free for crying out loud!

If you’re on my email list, it’s not my goal to try and get you to open every email from me and buy everything I may be selling. In fact, if you don’t find value, I would kindly ask you unsubscribe. Not trying to be rude but rather just to save you time and save me money. I have to pay for every subscriber that I have!

I don’t play any typical marketer games. I try really hard to just give you the straight-up info you need if you want to start living your ideal lifestyle.


I share this all with you to let you know I really walk the walk. More than most other bloggers or podcasters or authors I know in fact. I may not have the biggest following. I may not do annual conferences. I may not cruise around the country doing book tours.

But I am living my ideal lifestyle. And I’m doing together with my wife and 3 kids.

If that’s something that interests you, then let’s be friends! Check out the site, read a post or two, watch a vlog or two, and then drop me a line. Sean at Family Rocketship dot com.

Let me know where you’re at and where you want to be.


If Your Life Were a Book, Would You Read It?

When I started my weekly vlog series, I used this quote:

“If your life were a book, would you read it?”

If your life was a book, would you read it

Think about it!


Imagine walking into a Barnes and Noble bookstore and there on a display table right smack dab in the center was a heaping pile of brand-new hardcover books. On the cover is a picture of you!

The title says your name and it’s written by you. As you open it and leaf through the pages, you start reading bits here and there. Do the titles intrigue you? Do the paragraphs jump out at you? Any key sentences that grab your attention?

What would it say?

Would it be a page-turner? Would it be interesting? Funny? Epic?

Or would it bore you to death? Imagine reading something this:

Today, traffic was horrible. There was an accident on the 5 so I got to work late. Of course, I saw a note from John asking me to come into his office the second I logged onto my computer. I tried to explain it to him but he didn’t care. He said it was my “last offence” before being put on “indefinite job in jeopardy”.

As if he seemed to know what I was going to say next, he said, “Don’t make me have to write this up as ‘insubordination’. Your numbers are good and that’s the only thing keeping you on here…”

When I got home, it wasn’t much better. I found a notice from the apartment complex saying that our water bill was three times the normal amount. My roommate doesn’t seem to notice that his 30 minute showers are forcing me to max out my credit card just to keep up with bills.

I don’t know how much longer I can take this…

I think you get the point.

Oh, by the way, that is actually somewhat autobiographical. I’ve actually heard the words, “indefinite job in jeopardy” and “insubordination” and “last offence” at jobs I had in the past.

Holy crap, just thinking about that versus thinking about where I am right now (staring out a window in my AirBnB flat in Northern Spain) brings me a swell of crazy emotions. I’m so grateful for where I’m at now!

And I wish I had a time machine to go back and show the past me some pics of my current life. I’d say, “Hold on, man! It gets better!”

And the feelings that I’m having right now are the exact reason why I’m writing this for you. If you’re reading this, mi amigo, I know you know there’s something better out there for you!


But maybe the book example doesn’t do it for you. What if your life was a movie? Or a play?

In fact, one of my favorite quotes is:


Is your life a wonderful play? Are you having fun?

Anthony Kiedis of the Red Hot Chili Peppers sings at the end of “Can’t Stop”:

“This life is more than just a read through”

This is it dude! There’s no practice or dress rehearsal! You are on stage right now and everyone is watching!

Are people watching you sit in your car in traffic? Are they watching you clock-in at a job and then sit in a cubicle? Are they watching you fidget in your chair while a boss takes out her own personal problems on you? Are they watching you on your lunchbreak view YouTube videos of people traveling around the world?

Honestly think about it!

If you were to look out into your audience, are they bored? Are they yawning? Are they getting up and leaving?

Keep in mind, this is just an analogy to get your mind going. Obviously, you shouldn’t be living to entertain others. But, you should be living a life that you yourself are proud of. Something that if you showed your 12 year old self, he or she would be dazzled.

And here’s the thing, you can! In fact, there are about ZERO excuses why you can’t.


If you’re reading this blog post, you’ve got to understand that I myself am not just preaching this stuff. I try to live it.

For me, I’ve identified that having a dope life with my wife and my kids is pretty much the most important thing I can do. Followed closely by my family, I want to help as many other people also discover their own “dope life” and actually have the courage to do it.

That’s why I write these blog posts. That’s why I do a weekly vlog. That’s why I share a bunch of resources and tools to help you with all of the step-by-step information that you need to actually make it happen.

If you’ve come across the Family Rocketship, I hope this stuff seeps into your veins. If you’re living an average life, I hope you start getting discontent. I want you to get a little agitated – enough to start making changes in your life. I hope you realize that you don’t (and shouldn’t) live an ordinary life.

I hope you understand that you have a bigger purpose than to simply process reports. There are places to see. Things to do. People to help and to learn from. You were meant for bigger things my friend.

It all starts with you. It starts with your desire to want more. It starts with your choice.


The world is waiting for you to decide. Will you give us something amazing? Or will we file away your story with the millions and millions of poor souls who played too small with life?

It is all. Up. To. You.

Please, for your life’s sake, choose something good!


Book Photo Credit

Stage Photo Credit

How to Raise Above the Doubters

How to Raise Above the Doubters

Doubters. Non-believers. Haters.

They’re all the same.

It’s my goal in this post to help you learn how to deal with and raise above any of the Negative Nancy’s in your life. Especially if you’re thinking about starting your own business, living abroad or traveling, or something else awesome.

Here’s a plain and simple fact: every time you start to do something cool, unique, and different, you’re going to attract some negative attention. You just will.

For example, a long time ago when I was headed off to an out-of-state college, one of my high school friends who was staying behind, tried to talk me out of it.

He said, “You know, having a college degree can make you overqualified for a lot of jobs. My sister has her degree and she can’t get hired anywhere.”

I’m not even kidding – he actually said that!

That might seem like a ridiculous example to you, but you can see what’s going on right? My friend obviously didn’t want to lose a friend and tried to find ways to keep me from leaving.


When I was 22, I met a guy who would go on to teach me a lot about business and got me started down the entrepreneurial path.

He taught me a lesson about human nature by comparing humans to crabs. He said that when he was a kid they went crabbing a lot.

He said as they caught a new crab, they would simply throw it in a bucket without a lid. Even though the bucket didn’t have a lid and the crabs were still alive, they never worried about the crabs escaping. Why? Because if one crab started to climb up towards the top, the other crabs would pull on it until it fell back down into the rest.

He taught me that people do the exact same thing.

Change is uncomfortable for most people. This is why most people live perfectly average lives. They settle with ‘good enough’.

And the second someone starts to journey out of the “bucket”, everyone around them pulls them back in.

If you’re not careful, you too can get pulled in to living an average life never fulling living up to what you could have been.



We have some great friends who are considering moving to Mexico to join us here in paradise for a year or so.

I, for one, am super excited. Not only would we get to have another fantastic family here on the island, but I know what’s in store for them.

The growth & learning, the opportunity, and of course, all of the fun they’re going to have. I know years from now, they’ll look back on it as one of the best years of their lives.

Recently, I got this message from my friend:

Holy cow!! Talk about push back and negative opinions!! Who knew so many people would have such strong opinions about our decision to move to Mexico for a year! And talk about doubters!!

When I saw the message, I wasn’t surprised.

In fact, every time my wife and I have done something a little “different”, we’ve always had pushback from our peers (and yes, that includes family members).

It’s just to be expected.


So you’ve decided to embark on your new adventure. You’re excited. You’re making plans. You’ve even told some of your closest friends and family.

And now you’re catching some flack from them.

Check out some of the following tips to help you overcome the negative influences.


Try to understand where they’re coming from. Are they envious? Are they sad to see you leave? Are they fearful?

Like I said already, most people are afraid of change and when they see you, someone they love, moving on to a new adventure, they react negatively. It means you’re leaving them behind (at least for a while).

Acknowledging this simple fact is a great first step to dealing with the situation positively. Instead of fighting back, you simply thank them for their opinion and secretly move forward with your plans.


If you’ve already decided to embark on your new life, hopefully you’ve done an assessment of your values and what’s most important to you.

If going away to college to get a degree or living abroad or starting a business will help you become happier, then stick to your guns.

Living your deepest values will give you the happiest life. Treasure that and don’t let anything impede that.


If they’re willing to listen, explain the benefits. Try to help them see why it’s important to you. Share how it lines up with what really makes you happy.

When applicable, explain what’s in it for them.

“Mom, if I can get this business of the ground, then I’ll able to help you and Dad out with your retirement…”

If they truly love you, they may not totally understand it, but they should still support your decision.

Be ready however that sometimes there’s just no reasoning with people. You’ve got to follow your heart and move forward anyhow.


FLY WITH THE EAGLESThis one sounds a bit harsh but sometimes you just have to ignore the negative influences.

This can be hard when it’s your own friends and family!

But, here’s the important thing to remember – many times, the same people giving you advice are completely ignorant themselves!

Want to live in another country? Have they ever lived abroad? No? Then don’t listen to them!

Want to start your own business? Have they ever been successful with their own business? No? Then don’t listen to them!

You get what I’m saying. If they haven’t been successful in the very thing you’re about to start, then do NOT listen to them. It’s a waste of time.

If you want advice on how to scale your business, you wouldn’t ask your neighbor who works at Home Depot!

Don’t be afraid to ignore when the source of the information doesn’t line up with your goals. Do the opposite – and that’s next!


Instead of trying to get support where it might not happen, look for support in the right places.

Who is already doing what you want to do? Can you reach out to them for guidance? Can you mirror what they’ve done? Can you follow them on social media or (ahem) their YouTube channel or blog?

If you’re married or are in a serious relationship, work together as a team. Keep the focus on your goal and only that.

Don’t be tempted to listen to anything that doesn’t advance you further towards your goal.


Remember that you’re not living to impress your neighbors, coworkers, friends or even family.

In the end, the most important thing in this life will be the relationships you have with yourself, your spouse, and your children.

You need to make sure you’re living the life you’re happy with. If starting in on a new adventure will kick-start that happiness, then you’ve got to do it!

And if you’ve come this far reading, you’ve got to do it! I just gave you the tools to deal with the haters.

Now you have to deal with being brave enough yourself to do the thing!



Why I Talk People Out of Having Jobs

I’m going to tell you straight up right now, if you’re comfortable with your job, then this post isn’t for you.

In other words, if you don’t mind having a boss and doing the same thing every single day, then don’t read this.

Save yourself some time.

On the other hand, if you’re someone who’s looking for freedom and happiness, then read on amigo!


DONT LIVE THE SAME LIFE FOR 75 YEARS AND CALL IT A LIFEYou already know all of the downsides to having a job but in case you don’t, here’s a refresher:

  • You have a boss – someone that tells you where to be, when to be there, what you do for the big part of your day, and so on
  • You have zero control of your income – sure, you might get to negotiate your salary when you first start but after that, you cross your fingers that your annual performance review scores you a big 2% raise!
  • It’s the most limited way to make money and the most heavily taxed – as an employee you have very little say in how you pay your taxes
  • You know that your job is not truly “secure” – it all depends on how happy your boss is with you
  • Your life is dictated to you – when to take breaks, how long those breaks are, what your hair can look like, even what you wear!
  • You see the same people every single day – and it gets bad when you don’t like those people!
  • You have relatively little time with your family – you get to see them on weekends and get to take a week’s vacation in the summer and maybe a day here or there during the holidays!

I’ll just stop there because that last one really irks me. Why would anyone settle for letting a boss tell them when they can hang out with their family?

Back in my job days, I even quit a job on Christmas Eve just to be able to spend it with my family!

A new friend of mine from London told me once in an email:

I cannot imagine spending (wasting?) the majority of my life-energy for the next 20 – 30 years on work and work related activities. It’s madness. Life is too short for that! It’s not even an option for me anymore. I don’t understand why people settle for this.



Taylor PearsonBesides the fact that jobs generally suck, there’s another reason why I talk people out of having them.

Whether you want to act on it or not, we all know that jobs are no longer what they used to be. In fact, the term job security has already become an oxymoron.

This applies to the lowliest hourly employee to the highest, most prestigious professional. It doesn’t matter. If you have a boss, your job is always at-risk.

Combine this with the fact that many jobs are literally being taken over by apps or robots. I’m not kidding.

Think fast food restaurants will want to pay people more money to take orders? Not when a self-help kiosk could do it!

Think people will take a smelly taxi at 4x the price when they can pull up an app and get a nice car and driver almost instantly?

This stuff isn’t in the future, it’s already here!


If you spend any time on this website, you’ll see that I’m not too shy in my dislike for jobs.

Why? I’ve just never met anyone who absolutely, positively loves every aspect about their job. It’s almost impossible.

Ask me if I love what I do…

“Sean, do you love what you do?”

Yep! Absolutely, positively, 100%. I have zero downsides to how I spend my time.

When I urge people to look at doing something on their own, it’s because I’ve personally seen it work in my life. I’ve seen it in my friend’s lives. I want you to have your own business so you can do whatever you want to do.

I’ll just dive a bit deeper here. There are 4 big, juicy fat reasons to do your own thing.



Running your own business is actually about control. When you work at a job, you have very little control. There is someone else telling you what to do all the time.

When you run your own business, you control everything. You control how much you’ll work – what days and how many hours. You control how much you charge for your services or products.

Most of all, you control your own income. Want to give yourself a raise? Make some more sales. It’s as easy as that!


When you have your own business, you have all the choices you can handle!

Want to go swimming with your wife (or husband) in the middle of the day? Done!

Want to work all day in your pajamas? Done!

Want to take December off to hang out with family and pig-out on sugar cookies? Done!

Really. When you have your own business, you can systematize everything with processes and a team, scale up your income to whatever you want, and then do whatever you want.


Like I’ve said before, I’m not anti-job, I’m pro-freedom. I get that people have jobs. I get that some people even like their jobs. There will always be those people.

But let’s be clear – a job is NOT freedom. Try and tell your boss that you’re going to take the summer off. Just see what they say.

When you have your own business, you work hard (probably harder than you would at your job) but you have your own freedom.

There is absolutely no better feeling than waking up and knowing the entire day yours.


You know what happens when you wake up and realize the day is all yours? You become the happiest person on the planet!

And you get to live it everyday. This is not fluff. I live it. My friends live it. Most of the coolest people on this planet live it.

Do you take your happiness seriously? If so, then why are you at a job?

We live in one of the most exciting times in history! There’s so much opportunity!

What I do myself wasn’t even an option just a short time ago. And because I do what I do for income, I can do whatever else I want to whenever I want to do it.

Currently, that means living on an island in the Mexican Caribbean. In two weeks, we leave for Europe for the summer. And I thought I was cool when I got to vacation for 8 days in Europe back when I had a job!

But that’s just me.

What do YOU want to do? What aren’t you able to do because you have a job?

What are you willing to do about it?

Like, today?

Are you starting to see why I preach this stuff? It’s about control and choice and freedom and happiness. I just don’t understand why anyone wouldn’t want to work hard for this.

All of the info is out there. You just have to apply yourself. Get rid of fear. Get rid of any doubts that you don’t deserve it or that “people just aren’t supposed to live that way”.

Make it happen. Get started today!


There Are Excuse Makers & Action TakersWhich Are You-

Excuse Makers & Action Takers – Which Are You?

I always love hearing from people who’ve decided to join the Family Rocketship in one way or another.

But with the messages and emails I’ve received, I’ve noticed that people fall into one of two different groups.

The first group is made up of the doers. These are the people that are making their ideal lifestyle happen. They’re the ones that show me their goals and even how they made the first steps into their new freedom lifestyle.

The second group is made up of the people who are NOT making it happen. They use all different kinds of tactics.

Some ask a lot of questions. Some spend too much time studying something. Some spend too much time on social media “making connections”.

Almost all of them make excuses in one way or another. They include:

  • “I’m too busy…”
  • “I’m a single parent…”
  • “I’m too old to get started…”
  • “I don’t have enough experience…”
  • “I’ve never had my own business before…”
  • “I don’t have enough money to start a business…”
  • “I didn’t go to school for this…”
  • “Isn’t the market saturated?”
  • “The government is preventing me from…”
  • “I live in a small town and know everyone already…”
  • “I live in a big city and can’t meet anyone…”
  • And about a million other excuses…

Some excuses are just dumb. Others are pretty smart. People have become really skilled at convincing themselves that they just can’t do it.

But an excuse, no matter how well crafted, is still an excuse. There’s no such thing as a good excuse.

“You can make excuses or make money.”

-Mark Cuban, Billionaire

Here’s the bottom line, if your excuse it talking you out of creating a better lifestyle for yourself, then it’s garbage. Complete utter rubbish.

There’s Never a Good Reason For Not Making Your Life Better

With what I’ve already mentioned, what group do you fall into?

Are you a doer and are actively working on making your life better?

Or are you making excuses?

If you’re making it happen, congratulations! I hope you and I can meet up sometime. If you come here to Cozumel, I’ll take you out for tacos!

“We are all self-made but only the successful will admit it.”

-Earl Nightingale 

If you’re making excuses, well amigo, just stop! I can’t really say it in a nicer way. I wish I could! Just stop with the freaking excuses and get to work!

Excuses Are Based On Fear

To get over the habit of making excuses, you have to understand that they all stem from fear.

Like I said, some people make really great sounding reasons for not taking action. But it doesn’t matter. It’s all based on fear.

You’ve got to switch that attitude and start to operate from a more positive place.

You’ve also got to recognize that nobody else is going to care about your life more than you. OK, maybe your mom does. 🙂  BUT, you can’t expect your mom to do everything for you!

It’s up to you and only you to take control of your life. If you accept this simple fact, your life will change for the better.

Besides, what’s the alternative?

Work at a job you despise, pay bills, and do that year and year until you die? What a waste!


Give Me Any Excuse and I’ll Debunk It

I’m not kidding. Send me your best excuse and I bet you I can squash it!

If Nick Vujicic can become a successful dude with literally no legs and no arms, you can too. I mean seriously!

Heck, one of my buddies is missing one eye entirely and has glaucoma in the other. He’s legally blind and has to use speech to text on his computer just to work. That said, he makes over $20K a month with his online leads business.

Chances are pretty good, if you have the ability to read this blog post, you can do whatever you want to with your life.

If your work schedule is really that full, then quit! Get another less stressful job so you can have time to start your own business.

If your school schedule is really too busy, then dial down your classes and get moving before and after school.

If your family responsibilities are too much, then learn to systematize everything. Get a set bedtime for the kids. Do chores on Monday. Do groceries on Tuesday. Then spend the rest of the week hustling on your ideal lifestyle.

I mean think about it, if you throw me any excuse about how bad you’ve got it, that’s all the more reason to change your life!

Your Actions Reflect Your Beliefs

If you think about it, everything you do is only a reflection of what you believe.

If you believe that life is hard, it will be. If you believe that having a job is the only way to make money, then that’s what you’ll do. If you believe that you’ll never be able to see and do cool stuff, then you’ll have a boring treadmill of a life.

On the flipside, if you believe that life is meant to be enjoyed, and fun, and fulfilling, then you’ll find ways to make it happen.

It’s how my wife and I operate. It’s what we teach our kids. It’s what we share with our friends. It’s what I preach here on Family Rocketship.

You have to think about your top priorities. What do you really want? Do you want to just commute to a job every day for 40 years and then die? Sounds pretty sucky to me.

Yet people do it. And they make excuses as to why they can’t do anything else. And even worse, they try to tear down anyone else doing anything different from them.

It’s up to you and only you to take control of your life. If you accept this simple fact, your life will change for the better.

Like I said before, there’s never a good excuse for NOT living your ideal lifestyle. You either man or woman-up and make it happen, or you live an average, miserable, unfulfilled life.

About now you might be thinking, “Sheesh! This guy is really laying it on thick!” And you’re right!

I’m trying to motivate you to get into the cool club of people having fun everyday! I’m trying to get you to feel just a touch guilty about not doing more to make your own life great. I want you to take action towards doing and seeing everything you’ve always wanted to.

There are other people doing it. Why not you?

Now, let me give you a few suggestions on how to actually make it all happen…

7 Simple Suggestions to Live Your Ideal Lifestyle

Walt Disney#1 – Ditch the Excuses

You just have to. No more excuses. Just don’t. Decide right now that instead of saying no to something, you’ll say yes. Then get busy figuring out how you can.

#2 – Get Clear On What You Really Want

This is also known as creating a vision. Picture whatever it is you want. Make a vision board. Put it on a post-it note. Write it on your mirror. Jot it down in your journal.

Whatever it is that you really want, make it really clear in your mind.

#3 – Set a Goal

This one sounds pretty obvious but most people don’t actually do it.

To make it a good goal, make it just big enough to challenge you but small enough to actually attain.

And be sure to write it down and post it where you can see it.

#4 – Baby Steps

Break down your goal into daily action steps. If you like, you can make them weekly.

Do not make them any bigger than that though (like bi-weekly or monthly). It will be too easy to postpone them.

#5 – Get an Accountability Partner

This can be your spouse or significant other. Or maybe it’s a friend or someone else you know.

The key is that you have to respect this person. Basically, you don’t want to let this person down. It makes it more motivational!

In my own case, it’s my wife. Even though we’ve been married for almost 13 years, I’m still trying to impress her.

But I also have an insurance policy – I have a business associate and friend who I meet with weekly. We keep each other accountable and moving forward in our respective businesses.

#6 – Take Daily Action

Actually DO the steps you listed in #4. This is the most important part! The dream lifestyle comes from doing something – from making it happen!

For me, I work from a daily to-do list. It’s old-school. I literally use a monthly calendar with daily to-do’s. Then I cross them off as I go.

#7 – Measure and Adjust

On a periodic basis, you want to look back at the progress you’ve made. What action items have you crossed off your list? What do you still have left to do?

How often you do this is up to you. Personally, I like to do this weekly. Sunday nights for me are a good time to look at what I’ve done. I also use it to get excited for the coming week and what I get to do.

Whenever you hit a big milestone, be sure to reward yourself appropriately! Go out for ice cream or tacos or whatever!

Just Do It!

Nike had it right. Just make it happen. Get rid of any thoughts or beliefs that you can’t do whatever you want. It’s not true!

Decide now that you’re going to make your life awesome. Decide that you’ll finally be proud of what you do and who you are. Decide that you’ll finally live the life you’re supposed to be living.


5 Steps to Make the Leap to Living Abroad Successfully

5 Steps to Make the Leap to Living Abroad Successfully

Maybe you’ve always been obsessed with living in Paris. Maybe you’ve always wanted to live in the Caribbean. Maybe you love Chinese food and want to go to the source. Whatever it may be, we’re talking about you living abroad!

Regardless of the exact reasons, there are certain things you need to do to make the jump to living in another country other than your own.

But first…


Why would it be good for you to live abroad?

I almost don’t even know how to answer this one. Why WOULDN’T you want to live in a cool place you’ve always dreamed about?

But to quickly answer my own question, here are some thoughts. By choosing to live abroad you’ll:

  • Learn about new cultures and increase your love and tolerance for people of all walks of life
  • Meet cool new people and friends you didn’t even know you had
  • Improve your communication skills
  • Possibly learn a new language
  • Become super intentional with what you own (escape consumerism habits)
  • Try & love new foods
  • Get to do the cool things your new country has to offer
  • Have a never ending pile of cool pics and videos
  • Help you learn about and improve yourself (maybe you need to develop your patience & flexibility for example…)
  • Come home with expanded horizons and an improved perception about people and life in general
  • And a million more great reasons…

Hopefully, you’ll consider living abroad. In fact, it used to be something only available to the super rich.

Now with the digital age, it’s becoming more and more popular. And it’s not reserved for college students backpacking through Europe. Heck, I have a wife and 3 kids and we’ve lived outside of our own country for 4 of the last 5 years alone!

If you decide to commit, here are some questions you’ll want to address first. In fact, these questions can basically serve as your checklist to get moving. Just follow the steps!


Where do you want to go? It seems pretty obvious I know. But you’ve got to go somewhere and with an entire world to choose from, narrowing it down can be harder than you think.

Some simple questions to ask yourself include:

  • What experiences do you want to have?
  • What kinds of things do you want to see?
  • Do you want to learn a new language?
  • What kind of food do you want to eat?
  • What do you want to learn? (If you want to learn how to be a samurai, Japan might be more appropriate than Greenland)
  • How close do you want to be to friends and family?

Just think about your values and what’s most important to you. Then think, does your country of choice line up with your values?

Sometimes you’ll come up with multiple countries that meet your requirements. In this case, it’s helpful to look at a map of the world and do a sort or “process of elimination” exercise.

When we decided to move back to Cozumel, Mexico, we started at the continent level. Antartica, Asia, and Africa were the first to go. Then South America was also out. We looked hard at Australia (actually, New Zealand – sorry my Aussie friends, soon enough we’ll get to Australia!).

Then we looked at Europe. We boiled it down to Spain versus Mexico. Obviously, Mexico beat out Spain… for now.

By the process of elimination and basing everything off of what’s most important to us, we ended up in a place that we absolutely love.

You can do the same.

I might add that the Riviera Maya is a lovely place… 🙂

Riviera Maya, Family Rocketship


Once you’ve decided which country you’re going to, you need to think about how long you’ll want to be there.

In most cases, you’ll have to take into account country visa requirements. Most likely, you’ll be there as a guest (like, not working there) so you’ll effectively be a tourist.

Every country has different lengths of time you can stay without incurring any penalties. For example, in Mexico, Colombia, and the U.K., you can stay up to 6 months on a simple tourist visa. For places like mainland Europe, it’s 90 days.

In most cases, you can extend your visa time or do a simple “visa run” and come back to your desired country.

Apart from the country requirements, you have to decide how long you just plain want to be gone. If this is your first go of it, maybe start with 90 or 180 days. If you’re feeling more adventurous and really want to get into the local culture, consider at least doing a year.

Oh and here’s something crazy – leave it open-ended! When we came to Cozumel the first time, we had decided on staying for 6 months to try it out. Long story short, we loved it so much we stayed for 2 ½ years. And then we came back!

If you can, simply decide to NOT decide how long you’ll be. Who knows, maybe you’ll fall in love with your new home and want to stay…


How are you going to pay for it all? It’s a question that tourists, locals, and even the government of your new country will care about also.

“What do you do for money?”

This is the number one question we get when people find out we live here. I just say, “I work online”.

If you work online, then you’re in luck! You’re already ahead of most people. Now you just gotta go!

If you don’t already work online, you have a few options.

  • Set up a remote-work arrangement with your employer – this works especially well if you’re work is online or computer-based. This doesn’t work so well for nurses, dentists, contractors or anything where you need to be physically present to do the work.
  • Save and go – decide to quit your job but before you do, save, save, save! This is what Heidi did when she went to Europe solo when she was single. She saved every penny until she had a large cushion. When the time came, she quit her job and took off to Europe for 5 weeks.
  • Sell and go – if you can’t save enough from your job, consider selling everything you own to finance the trip. We have some good friends here in Cozumel who actually flipped a house before taking off. It gave them the piece of mind that even though he was quitting his job, they would have money in the bank.
  • The 60-Day EntrepreneurStart a lifestyle business – there’s absolutely no doubt that this is my favorite option. Having your own reliable source of income is what I feel the best way to make sure you’ve got dinero for what you need. This is one of the reasons why I put together the 60-Day Entrepreneur program. Get started with your own business and you’ll never have to worry about income.
  • Combo package – mix and match any of the above suggestions. When we first started our own journey 7 years ago, we had already been saving but also decided to sell everything we owned to boost our savings account.

I should note there is another option here – you can always try to get a job where you’re going to live. But it’s not always ideal and can sometimes complicate getting a visa and so forth. But it’s something to keep in mind!

Do whatever works best for you. Just make sure you have at least double of what you think you’ll need just in case.


If you’re like most people in the western world, you have a lot of stuff. You may not realize it because it’s accumulated over years. Chances are, most of the stuff you have you don’t even need or use.

Just like with your income, you have some options with your stuff. You can:

  • Sell everything
  • Sell some things and put the rest in storage
  • Bring everything with you

When we left California this past year to head back to Mexico, we got rid of everything. I’m not kidding. The only things we saved were Heidi’s wedding dress, my 7mm wetsuit, photos, some books, and tax information. That’s really it!

Everything we owned suddenly got stuffed into a set of suitcases. It was great! It really feels good to be free from stuff!

Living Abroad

But what about the bigger stuff like cars and houses?

If you’re not driving your car to the new country (if you even can), sell it! Or let a friend or family member use or whatever. When Heidi’s cousin left for Mexico on his first 6 month stint, he sold his car. It also helped boost his savings.

But what about your house? If you rent, this one is easy. You just leave when your lease is up or get out of your lease early. Done.

If you own your home, then it’s a bit more challenging but you still have options. You can:

  • Sell your house
  • Rent it out
  • Get housesitters
  • Leave it as is and have someone check on it from time-to-time

What about your mail?

Hopefully you’re already living “green” and get most stuff digitally anyway. But with my own social commentary aside, there will inevitably be physical mail that comes. And occasionally it’s important.

One option is to get a PO Box and have someone you know to get the mail for you. Another option is to use a service like Traveling Mailbox or Earth Class Mail. Or you can always route everything to a friend or family member you trust.

With the stuff out of the way, now you have to…


If you’ve done all of the above, you’re already 90% of the way there! Now comes the last-minute but kind of fun stuff.

For starters, you can spend your time doing research on your new country. Before we came to Cozumel for the first time, I think I watched every single YouTube that had the word “Cozumel” in it. I also hung out on Google street view trying to get a feel for the place.

You can also grab any other items you might need. I’m not trying to encourage you to have more stuff in your life but you also want to be prepared. Will you need warm clothing? What about a new GoPro or camera? Do you have what you need for work?

You can also get mentally & emotionally ready. Spend time with any friends and family you want to. Get in any last-minute things you love from your native country (like cotton candy from Disneyland… mmmmmm)

If you’re going to be learning a new language, get a head start learning verbs and nouns on DuoLingo. Get on Google maps and check out your new city. Learn about how you’ll get around, the fun stuff there is to do, and places to eat.


If you take this post seriously, which I hope you do, I wish you the best of luck! Becoming an internationalist by living abroad is borderline magical for your lifestyle.

One final insider’s tip: be sure to be flexible and ready for adventure. Basically, as soon as you leave your own country, things are not as easy as you may be used to. That’s where the learning and fun kicks in.



Why You Might Consider Living in the Riviera Maya

If you’re reading this post, I’m going to assume that you’re interested in spicing up your life a bit.

Perhaps you want to take a gap year. Maybe you want a learning experience for your kids. Maybe you’re just plain bored with the suburban life.

Whatever it is, I’m going to assume you’re open to the idea of living an extended period of time in a place that’s not your current home.

And even if you’re not, I’m going to do my best to sell you on why living in the Riviera Maya, even just for a short time, could be one of the best decisions you’ve ever made.

After all, 30 years from now, you’re not going to look back on the time you spent living in paradise and regret it. In fact, you’ll probably view it as one of the best times of your life.

My wife, my kids, and I all love living here. It’s why we came back!

And when I refer to the Riviera Maya, I’m referring to the Caribbean coastline of Eastern Mexico starting around Cancun and headed south to just past Tulum. It also includes my personal favorite, the island of Cozumel – which is where we live.

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When you can live anywhere...

When You Can Live Anywhere…

“Well, what about New Zealand?” I asked Heidi.

“It would be awesome but it’s too far. Nobody would be able to come visit us.”

“What about Hawaii?”

“The cost of private school for the kids would be nuts!”

“What about Spain?”

“Spain… hmmm… yes. Maybe Spain”.

What you just read is part of a conversation that my wife Heidi and I had on an almost daily basis just a short while back.

But let me give you some background…


When you make money without being tied to a location, like working online, the entire world becomes a potential place to live.

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The Not-So Secret Purpose Behind Family Rocketship

The Not-So Secret Purpose Behind Family Rocketship

A couple of years ago, we met up with some good friends in So Cal to go to Disneyland.

They came down from Seattle and we flew up from Cozumel.

My buddy and I were talking about our unique situations. We both had started our own companies from scratch and had grown them in a relatively short amount of time.

In addition to the income, we both found ourselves with a great deal of free time.

My friend said, “You know what I want? I want someone who’s able to go snowboarding with me on a Wednesday morning. Like, they have the financial ability and the free time to do it.”

I knew exactly what he meant.

Most of our friends are busy at jobs and don’t have a lot of free time to take off and do cool stuff in the middle of the week.

That’s not necessarily a bad thing. Making money for your family is important, obviously.

But making money doesn’t have to be tied to a job. There’s a way to make a lot of money while simultaneously freeing up your time.

And this brings me to the big point of the Family Rocketship… Read more

I Can't Stop Smiling

I Can’t Stop Smiling

(Read the following in the best British accent you can muster…)

“Would you like something from the cart sir? Perhaps a drink or a snack?”

My 8 year old daughter and I could hardly contain our laughter.

It turns out that when flying to the UK, you get real life British flight attendants. Crazy, right?

We couldn’t help but think of that scene in the first Harry Potter movie where the lady offers Ron and Harry something from “the trolley”. I was almost tempted to say, “We’ll take the lot!” but held back.

“No thank you”, I said.

Then I turned to my daughter and we started laughing as we realized we were on our way to freaking England!

Leaving Cozumel

Not too long ago we said hasta luego to Cozumel…for awhile. We didn’t have a really good reason for leaving. We loved it. We just felt like it was time.

On our second to last day there, we sat eating panuchos (kind of like really awesome tostadas) and we almost cried.

Actually, I said to my wife, “If I really think about it right now, I could cry”.

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Survival Mode

How to Move Beyond Survival Mode

Sharon wakes up every day at 5 am to the sound of her alarm clock. She hits the snooze button twice before dragging herself to the shower.

She grabs a granola bar, her car keys, and rushes out the door to beat the morning rush.

She gets to her office, logs in to her computer, and looks at her inbox.

After two hours of responding to emails, she takes a break. She looks at her “Island Paradise” calendar and wishes to be laying on the white sands and warm turquoise waters in the photo.

A phone call interrupts her daydreaming. It’s her credit card company wanting money for two months of past due payments.

She opens her check book and looks at the balance. Making the payment is going to wipe out her account and it’s still 11 more days until payday.

Ironically, Sharon has never made more money in her entire life.

Living in Survival Mode

It’s a tragedy that a big majority of people are living in what’s been called survival mode. Let me explain what I think that means.

In my experience, I’ve seen people living in one of two areas or modes of life. The first and most common mode is the survival mode. The other mode is the abundance mode.

I’m sure that just by seeing the names you can already tell the difference.

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