The Not-So Secret Purpose Behind Family Rocketship

The Not-So Secret Purpose Behind Family Rocketship

A couple of years ago, we met up with some good friends in So Cal to go to Disneyland.

They came down from Seattle and we flew up from Cozumel.

My buddy and I were talking about our unique situations. We both had started our own companies from scratch and had grown them in a relatively short amount of time.

In addition to the income, we both found ourselves with a great deal of free time.

My friend said, “You know what I want? I want someone who’s able to go snowboarding with me on a Wednesday morning. Like, they have the financial ability and the free time to do it.”

I knew exactly what he meant.

Most of our friends are busy at jobs and don’t have a lot of free time to take off and do cool stuff in the middle of the week.

That’s not necessarily a bad thing. Making money for your family is important, obviously.

But making money doesn’t have to be tied to a job. There’s a way to make a lot of money while simultaneously freeing up your time.

And this brings me to the big point of the Family Rocketship… Read more

Lifestyle Design: It's For Real After All

Lifestyle Design: It’s For Real After All

I currently live on the island of Cozumel off of mainland Mexico together with my family. We have a nice house that’s walking distance to the Caribbean Sea. I run a lifestyle business that funds all of this.

Life is pretty awesome.

But this really isn’t about me.

It’s about you.

And helping you to do exactly what you want to do. And I’ll get to that in just a moment. Let me first share some background to set the stage.

Check out this video!

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Lifestyle Design Cheat Sheet

Lifestyle Design Cheat Sheet

If you’ve heard the term “Lifestyle Design”, chances are you’ve also heard of Tim Ferriss and the 4 Hour Work Week. In the book, Tim paints a wonderful picture of outsourcing all of your work, automating common everyday time-consuming tasks, and hitting the road for adventure which, of course, includes world travel.

I read the book when it first came out over 4 years ago. I admit, it got my blood boiling. I immediately started thinking of ways I could make more money online and outsource my life to travel the world with my wife and first daughter.

What happened?

Nothing! Absolutely nothing! I was too chicken to take any action.

The book and concept of lifestyle design became something I talked about on my lunch break with fellow employees. Living my life exactly as I wanted to was something I dreamed about as I stared out the office window.

Someday I suppose, right?

Cutting the Cord

One day I showed up to my job, and not too long after heard the words, “We’re going to have to let you go”.

Yep, my happy little office job became obsolete as I was “let go”.

It turns out it was one of the best things to ever happen to me. Because of my experience and the experience of many of my friends and family all around me, I wrote Why Getting Laid-off Can Be the Best Thing to Ever Happen to You.

It’s true…IF you have the right attitude. Fortunately, I have an awesome family (a super rad wife and two little girls that love exploring and experiencing new things) that totally support our new lifestyle.

We are living according to plan – a plan that we ourselves created. Not a degree. Not a job. Not a boss. Us.

We decide exactly what to do with the time we have. It took us a while but now we’re there.

But you don’t have to go through what we did to start living your dream life. You can start to design your perfect life right now.

So in an effort to save you the time and trouble of figuring it all out, I’ve created a cheat sheet for you.

Cheat Sheet to Expedite Your Dream Life

 1. Recognize You’re In Charge of Your Life

It’s nice to read about people sailing around the world with their families or roadtripping from Alaska to Argentina but sometimes it all seems too unrealistic. It’s easy to think, “Oh that’s good for them. But I could never do it.” That’s exactly where you have to stop and recognize that you are in charge of your life. No one else is. Only you. You can do it, if you want to. This leads to the next step.

2. Reverse Engineer Your Dream Life

What do you really want to do in this life? What’s on your bucket list? Who is already living your ideal lifestyle? How can you emulate them? Think of all of the things you need to have, be, and do in order to get where you want to go. Then get started now!

3. Rearrange Priorities

Most of the things you think are so important really aren’t. Do you really, truly, deeply care about your 60” LED TV? Probably not. At least you shouldn’t. Think about your dream life and what it entails and shift your thinking and actions. This may include decreasing your expenses. This may mean starting your own business. Maybe it means moving. Whatever it is, figure it out and then have the guts to do it.

4. Set Goals

Now this is going to sound really self-helpy but you must set goals. You must be able to track your progress. What are you tracking? Countries visited? New hobbies/skills mastered? Financial goals? Whatever! Just break down your overall dream life into small, bite-sized, trackable goals to keep you moving forward.

5. Do the Work

If you need to quit your job to live your dream life, do it! If you need to sell your house, do it! Do whatever it is to make it happen. The key is to be absolutely hungry. Work as if your life is counting on it…because it is.

6. Recognize that Lifestyle Design Does Not Happen Overnight

If you poke around online, you’ll hear cool stories about people living in exotic places, traveling with their families, and raking in the dough with semi-automated income. While it’s true that people are doing it, it’s important to note that it usually doesn’t happen overnight. It takes a lot of ground work before you can reap the rewards. Just believe it’s your turn and keep plugging away.

Be Brave

So there are the steps listed out. Now you just have to be brave enough to actually do it. Don’t wait like I did. Don’t just think about it and or talk about it on your 15 minute break.

Take action. Do it today! It’s your life. Decide how you’re going to live it.

What are the biggest obstacles you’ve had in designing your dream life?


12 Step Program for Corporate Detox

12 Step Program for Corporate Detox

I’ve been to a number of events lately where I’m surrounded by people who are taking their income into their own hands. They’ve left the corporate world in exchange for making it on their own doing what they’ve always wanted to do.

I’m inspired to meet these like-minded people who also believe that job security is an oxymoron and that it’s up to them to decide how to make money.

It doesn’t matter how you started your new life, if you chose to leave your job, or if you were laid off, downsized, or outright fired.

What’s important is that while living the entrepreneurial life is exhilarating, it’s easy to slip back into the old ways of the gray cubicle existence.

With this in mind, I’ve listed a 12 step program to follow for complete corporate detoxification.

1. Dust Off Your Values

Now that you’re free from a job, what are your highest values? What are your priorities? What are the things you’ve been putting off because your time was already spoken for? When you were at your job, what was it you always thought about doing?

As you go forward in your new life, you’ll want to base it on what you hold most dear. For me, fun, freedom, and mobility rank among my highest values. So I’ve planned my life to make sure I maintain those values.

2. Create a Vision and a Plan

Now that you have your values lined up, create a vision of your dream life. How are you going to make money? Where are you going to live? Who’s with you? This vision becomes your motivation.

Now take your vision and create an action plan. How can you get to where you want to go? Who can help you? Having your dream and backing it up with massive action is the best way to kick start your new life.

3. Daily Schedule

This is one of the most important steps. When you had a job, most likely your schedule was more or less determined for you. You showed up to do the work handed down to you. Now it’s your turn to fill your day with meaningful activities.

This is a tuff step. You need to get rid of random web surfing & unfocused social media. Get rid of checking emails by the minute. Get rid of any work that isn’t 100% productive.

For me, I’ve recently discovered it’s easiest to work in what I call “power sessions”. I work really hard and really focused for 90 minutes at a time. Then I get up, move around, and maybe do a few push-ups. Map out your day (preferably the night before) into chunks of productive tasks that will get you closer to your goals.

4. Be Grateful

You started off your program by rediscovering your values. Now that you’re in the daily grind, you should start every day by taking time for gratitude. Be grateful you’re in business for yourself. Be grateful you get to see more of your family. Be grateful for the ability to generate income on your own. There’s a million things to be grateful for.

Being grateful puts you in a perfect mindset to push hard and achieve the things you want. Plus it helps keep things in perspective.

5. Sell, Sell, Sell

It doesn’t matter what business you’re in. If you’re making money on your own, you’re a salesperson. Your biggest job as an entrepreneur is to get paid. After being in the corporate world for years, there’s no better feeling you’ll have than getting paid for your efforts and it all goes to you!

Selling and bringing in money is the most important of the steps so far. Once you’re making money, then you can always readjust your priorities. An awesome vision with no money doesn’t really make the family too happy. Food on the table and a nice roof overhead is the best security and you do that by selling.

6. Hire Your Weaknesses

Procrastination is bad and nothing causes procrastination more than having to do something you don’t love or aren’t good at. The solution? Get someone else to do it!

Personally, I really don’t like bookkeeping and managing numbers. But guess what? My wife Heidi does! So we make a perfect team. Outsource everything you aren’t in love with doing.

If you are lucky enough to find a way of life you love, you have to find the courage to live it.

John Irving

7. Rediscover Meaningful Communication

Guess what? When you’re on your own, you don’t have to worry about office politics anymore! You get to choose exactly who you work with. You can choose to work with only your ideal clients or customers.

You can open up and really connect with people once again. You can deepen your relationships with your clients or customers by being who you really are.

8. Accountability Partner

It’s liberating to not have a boss anymore. High five! But now you need to keep yourself accountable. This is another vital habit to implement, especially if you’ve been answering to a boss for a long time.

You might think you don’t have to answer to anyone now and that’s true but you still need someone to help you stay on course for the things you’ve decided to do. I recommend a business coach or strategic partner. This person, or group, will only help you move forward and stay focused.

9. Surround Yourself with Like-Minded People

Similar to having an accountability partner is to make sure you’re spending time with other entrepreneurs and small business owners. It’s invigorating to connect with people who also share your values and are anxious to share their expertise with you.

There are lots of places to network both online and offline. Places like and even offer a combination of the two. Consider joining various in person networking events. Nothing beats the face to face time with other people.

10. Continual Education

You’re in business for yourself so it’s up to you to become the expert. It doesn’t matter what industry you’re in, there’s always room for continual learning. By becoming the expert in your field, you’re ensuring your own security and it opens doors to new ventures.

You can also take that expertise and put it online and hold live workshops. This will increase visibility for your business via education marketing. You can also start to charge more for your services or products as you achieve some notoriety.

11. Relax

Now that you’re in business for yourself, remember to take breaks and enjoy the fruits of your labor. I’ve been guilty of getting so involved in what I was doing that I let the whole day slip away without even leaving the computer. While this is great that your ideal work can be so consuming, remember to take breaks and enjoy being free to do so.

Working in 90 minute power sessions can help you do this. After each session, go outside and get a breath of fresh air. Go to the park with the kids. Do something physical or some quiet mediation and refocusing. This is a perfect time to remember to be grateful for your perfect life.

12. Keep the Faith

When things get a little challenging, it’s easy to start to lose faith. Maybe you haven’t made a sale or you just lost a key client. It’s in exactly these times that you need to increase your faith and know that something better is on the way.

Go back to the other steps. Strategize with your accountability partner. Outsource a heavy project. Be grateful. Get out and close more business. Keep your values close and act on them. Nothing is more important that continuing on the course you’ve determined.

Never retreat.

Never look back.

Push forward.

Embrace your freedom and remember it frequently.

So there are the 12 steps to discover your new life and leave the corporate life behind. The steps are in chronological order but they’re also meant to be revisited at anytime. In fact, they are all synergistic.

I wish you the best of luck in your new journey. As a liberated entrepreneur myself, I can tell you, there’s no better way to living life!

What else do you think is vital for an entrepreneur to remember?