Posts

The 21st Century Business Model

The 21st Century Business Model

I’m going to give you a fair warning, I’ve spent a lot of hours writing up stuff about how to start and scale a lifestyle business.

I do it because it’s the answer to the #1 question people have: how to pay for it all?

To have a cool life, a life that you’re proud of and one that excites you every day, you need a way to pay for it.

And that does NOT come from a job (except for the .02% of people out there who like their jobs and bosses).

So, you need to start a business. And there’s no easier and more effective model than a lifestyle business. You may have seen some of this stuff before but in this article, I’m going to cover how:

  • a lifestyle business is a legally structured business you create that solves a real need in a paying market that provides near-immediate cash flow with the ability to scale quickly using systems and a team and its primary purpose is to pay for your desired lifestyle
  • a lifestyle business is not a traditional business or startup – it’s much leaner and more instantly profitable
  • a lifestyle business benefits all who are involved – the owner, the clients or customers, the team or contractors, suppliers and vendors, etc
  • with a lifestyle business, you can stair-step your way up into whatever size business you wish – start small and grow from there
  • a lifestyle business is NOT about finding your life purpose or living your passion – it’s about creating a viable income source based on a real market need that you can use to then do whatever you want

The Accidental Lifestyle Entrepreneur

On this blog, I’ve already discussed some of the challenges we’re facing as a society when it comes to education, jobs, and even happiness.

Now I want to get to the good stuff – the solution!

In fact, I stumbled onto the solution myself somewhat accidentally.

Back in 2010, I met with an old buddy from high school. David Nilssen is the Co-Founder and CEO of Guidant Financial based in Bellevue, Washington. In a nutshell, David has been hugely successful with his company and I was grateful to grab an hour of his time.

We met up at a Starbucks and had a lot to catch up on. Eventually we talked about the business I started and our goals to take off and live abroad and so forth. David asked a few more questions about the business and then said, “OK, so you’ve got yourself a lifestyle business.”

Honestly, at that moment, I had no clue what he was talking about! I’d never even heard the term before! But I quickly put it together – a lifestyle that works with a business and a business that pays for a lifestyle…

Then I just nodded and said, “Yep! You’ve got it. A lifestyle business. Yes sir, that’s what I’m doing!”

David not only built his own successful company but his business actively funds other small businesses. From his viewpoint, what I was doing was not a traditional brick-and-mortar business but rather a lifestyle business.

He knew I set it up with the goal to pretty much finance my own dream lifestyle. From his point of view, I was building a business to pay for what I wanted to do.

It turns out he was exactly right.

Work to live instead of living to work

What is a Lifestyle Business?

For the average person, doing anything besides a job might seem crazy. After all, not everyone is an entrepreneurial superstar like my friend David.

I’m certainly not!

However, I can tell you that I seemed to have cracked the code on how the average schmuck like me can make it happen. In fact, I can honestly tell you I’ve never had more freedom in my entire life. And when I say freedom, I’m talking about time, income, and just plain options – I do what I want whenever I want.

This is something for which I’m incredibly grateful for every single day.

With that in mind, I proudly present the solution for the everyday person wanting something more. Ladies and gentlemen, I present the lifestyle business.

What is a lifestyle business? Let’s slap a definition on there shall we? According to our friends at Wikipedia, a lifestyle business is:

“A business that is set up and run by its founders primarily with the aim of sustaining a particular level of income and no more; or to provide a foundation from which to enjoy a particular lifestyle.”

Meh.

That’s not bad but the “and no more” part rubs me the wrong way.

I think you can make as much as you want to in a lifestyle business. You don’t have to put a limit on how much your business makes if you don’t want to.

In fact, when you structure it the right way, there’s really no limit to the amount you make and it doesn’t affect your daily work load. Coming up, I’ll show you exactly what I mean by that.

I wanted to throw my own definition into the ring. How about something like this?

Lifestyle Business

It’s a touch longer than Wikipedia’s definition but it’s more accurate in my experience.

Bottom line, it’s about designing a highly scalable income around your desired lifestyle. Once it’s going, your actual workload is up to you. You can put in as many hours as you wish but it’s all optional due to the systems and team you’ve put in place.

In upcoming posts, I’ll break down the actual process to creating your own lifestyle business (complete with actual examples) but here’s how it looks from a high level:

  1. Take an inventory of your skills
  2. Come up with an idea & find a model
  3. Create a business plan and revenue model
  4. Generate sales
  5. Create a system
  6. Build a team
  7. Scale up while reducing your workload

Pretty straightforward, right?

Entrepreneurship

A Lifestyle Business is Different from a Traditional Business or Startup

To be clear, a lifestyle business is really set up to first and foremost provide the kind of life you want. It’s something that will generate cash flow quickly and that you can start with relatively little startup capital, if any.

In fact, let me break it down a bit further.

A lifestyle business is different from a traditional business or startup because it DOES NOT:

  • require large sums of capital to get started (a.k.a – no investors or bank loans needed)
  • require time for product development
  • need to do extensive market research
  • require employees initially, if ever
  • need to spend much, if anything, on brand awareness or marketing
  • over-inflate its value to attract investors or to go public
  • start with an exit in mind – no big sellout needed
  • need a dedicated plot of land or industrial or office space
  • require any special kind of expensive equipment

When you look at the above list, in my mind, it’s hard to imagine why anyone would try to do any other kind of business! There are so many challenges to “regular businesses.”

Why not just set up a stream of income that provides you with all you need from the start?

In the first year of my own business, I used to drive past a vacant office in the heart of a small city named Kirkland which is located just east of Seattle.

I even got out one day and looked through the windows and envisioned having a “real” office space. I imagined a cool workspace with 30 or so twenty-something’s all clicking away on their Macbooks handling all of the online work for my clients.

In fact, I even told a good friend and fellow lifestyle entrepreneur about this. He listened to my little dream intently before asking me some questions. I said, “I want to be that owner that comes out of his office on a Friday afternoon and tells everyone it’s time for a pizza party…”

And before I could finish relating my dream he cut me off, “Why?”

“Huh?” I said.

“Why do you want that Sean?” he said.

“I don’t know. I just think it would be cool.”

“That’s just ego man. Your goal isn’t to be the coolest boss on the planet. Your goal is to make money and take off and go see other countries. I know, you tell me like every day.”

“Yeah, but still…”

“But still what?” he said. “Listen, the Friday afternoon pizza party sounds fun. What about when your employees call in sick or miss deadlines or any other shenanigans that employees pull every day? You want money. I mean, let’s get totally clear on this. You’re providing a valuable service to business owners who are paying you to make it happen. Everybody wins. There’s no downside. You wanting to be the coolest boss in the world is based on an old-school version of business. You’re not in that business. This is a new model. You need to get your head right. You need to go back to your vision and why you started this thing in the first place.”

He was completely right.

A lifestyle business is a new, refined, modern way of doing business that benefits everyone involved. In fact, with all of the advantages of a lifestyle business, I wonder why more people haven’t considered starting one.

Imagine a business that:

  • provides a real solution to real paying clients or customers
  • you can start quickly, like today
  • you can start with little to no startup capital (no bank loans or investors needed)
  • is profitable quickly – making money within 30 days or less
  • is infinitely scalable – it doesn’t matter if you have 1 or 1000 clients/customers, the work to you is the same
  • has a high profit margin
  • has very little risk or downside
  • is easily outsourced – you get a team to do the actual work for you
  • is potentially mobile-friendly – even if travel doesn’t interest you, you don’t have to be bound to commuting to the same location everyday
  • has little to no overhead
  • can be as big or as small as you want it
  • allows you to take as much time off as you want – you never have to retire
  • is easy to start while you still have a full time job
  • lines up with your own personal values

I’ll elaborate a bit on the above list in the next chapter but basically, a lifestyle business is just the solution that many people need.

The Perfect Business Model?

With what I’ve listed above, it almost seems too good to be true, right?

Well, before we took off to live in Cozumel, we spent a year in the San Francisco Bay Area. It seems that everyone there is involved in a startup of some kind. I’m not kidding.

I met people who were literally working 80 hour weeks while living off of savings because they believed if they could just work hard enough, then they’d catch their big break – Google or Facebook would come in and buy their startup for 5 billion bucks and they’d live happily ever after.

I personally don’t have anything against anybody who wants to build this kind of business. I just don’t understand why they would… at least not if their #1 goal is to make money.

I think what I did instead was much simpler. I created a service-based business and got real paying clients who gave me real money. I then put systems in place and hired a team to get the work done.

I was profitable in my very first month in the business.

Let me just repeat that because it’s something most businesses can’t say – I was profitable in my very first month in business.

I then simultaneously scaled my business while reducing my own hours and personal involvement.

Then, as you know already, I spent over 4 1/2 years living in Cozumel, Mexico and “summered” in Europe with my wife and kids. We’re currently living in Edinburgh, Scotland. And yes, all just for fun…

I’m not saying that to brag – just to state that you don’t have to slave away for 80 hours a week for 5 years to hopefully sell out to Google and then live your dream lifestyle.

If your goal is to create the next Instagram because of ego or a sense of accomplishment, cool. Do it. But if your goal is to make money, there’s a much more immediate way of doing it.

When I spoke with people in the Bay Area about my business, they thought it was cool but they didn’t consider it a “real business”. Somehow, they thought what they were doing was somehow a real business.

I suppose we could look past the fact that of all the people I met, none of their businesses were yet profitable. Many of the company officers didn’t even take a paycheck!

They all worked ridiculous hours. And they all talked about customer acquisition instead of actually getting real customers. I mean, if that’s a real business, cool. But I personally want nothing to do with it!

According to the ‘ol dictionary, business is defined as:

“The activity of making, buying, or selling goods or providing services in exchange for money.”

With my own business, I was active in selling services which I got a lot of money for. Come to think of it, by this definition, I am the one with the real business – not just creating some cool new app, software plug-in, or the next social network and not getting paid for it!

In fact, a lifestyle business is a fully legitimate business entity that’s structured so that you could sell it… if you ever want to. Once you’re making money with a repeatable process in place, you’ve got a really cool asset that you can do whatever you want with.

If you’ve ever watched The Profit or Shark Tank, it’s fun to see the business owner standing there with all of his or her employees saying they’re making money and growing the business to new record levels. You always see them all clap and cheer and it looks like fun.

What you don’t see are those same employees calling in sick, missing deadlines, or quitting. You don’t see the owner dipping into his/her savings just to make payroll. You don’t see all of the stress and sleepless nights the owner goes through.

And that’s not even a startup! That’s just a traditional business. Startups have even more challenges!

A lifestyle business just doesn’t have many of the same challenges that a startup does.

You may think I’m selfish but I didn’t start my business to create jobs or to help put food on other people’s table. I created it to put food on my own family’s table.

That’s not to say I don’t care about my business or my clients in any way. I love my business! I love the services we offer our clients. The clients love the services! I love my team that completes all of the work for our clients.

My business actually has a lot of people involved and because of the way I’ve structured it, every single person involved with my business benefits.

Our clients benefit from our services. My team members benefit from their employment. And I benefit from a successful business. It’s a win for everyone involved! There are absolutely no downsides.

If you want to create a platform that’s going to change the world, that’s great. A startup might be for you.

If you want to provide jobs in your local community, cool! A traditional brick & mortar might be for you.

If you want to make money quickly, scale it, and then do whatever you want, then a lifestyle business is the solution for you!

Stair-step Your Way Up

With a lifestyle business, you can stair-step your way up to the exact size business you want to.

For example, let’s say software is your thing. You could start with a simple ebook or e-course that explains everything you do. Then create a single piece of software that does exactly what it’s supposed to do.

Then go bigger, if you wish, once that’s successful. It’s so much easier to make a series of small wins than to shoot too high.

In fact, by making a bunch of small wins, you increase the likelihood of your overall success.

As my friend Pawel says:

“It’s so important for people to realize that ultimate success is a series of really small in-between successes. So start really small and build from there.”

One of the reasons why I love the lifestyle business model is because it’s so accessible. You can start small and immediately and grow from there.

It doesn’t matter if you’re a single mom or a baby boomer looking to retire or a busy family man with a mortgage and a ton of monthly expenses. You can get started right where you are and grow to whatever size business you wish.

It’s NOT About Your Life Purpose

I need to make one key distinction here – I’m not trying to help you discover your life purpose.

My goal isn’t to help you find out what you were put on this planet to do or even to find your dream career. My goal is to help you create a business that you can scale and free up your time.

Once you’re making $40K a month while only working 5 hours a month, you can go on as many spirit quests as you want!

You can literally afford to live your passion or figure out your life purpose.

I want to help you make money quickly with a fully functioning business. Then, once it’s going, you can scale it and buy your freedom. If you chose to make your lifestyle business your career, and it brings you tons of happiness, awesome. But the core focus now is to help you build a lifestyle.

This is a business model that’s designed to make you, the business owner, an additional $100k to $500k a year in net income. It could even be more! There’s no limit.

Heck, even an extra $50K a year is life-changing for most people.

There’s a whole lot of talk lately by so-called “business gurus” talking about how you can make money by living your passion. I’ve seen things like, “do what you love and get paid” or “when you live your purpose you will attract money” or “get paid to be you.”

And don’t even get me started on predatory MLM’s.

It’s this kind of mindset that gets desperate employees into trouble when they try to start their own businesses. They launch their own cupcake shop or sell overpriced protein shakes or life coaching business or whatever.

They do something they love without even seeing if there’s a need or want for it in the market.

It’s not about what you want. It’s about what the market wants!

Your job as a lifestyle business owner will be to assess what’s happening in the market, spot an opportunity, find a working model, and then go for it. At the same time, you’ll also be able to line that up with what you personally want. That’s the beauty of a lifestyle business!

In fact, while it may not be about your passion, it’s all about your values and even your happiness. I’ll talk more about this later.

For now, it’s your job, right now, to decide if a lifestyle business is for you or not.

::


This is part of an ongoing series of posts all pulled from the book: The 60-Day Entrepreneur – Create Your Own Lifestyle Business, Scale Your Income, & Live Life on Your Terms

For your own free e-version of this book, click on the image below60 Day Entrepreneur

 


::

College Jobs and the Future of Making Money

College, Jobs, & the Future of Making Money

Right now, I’m going to be straight up with you. It’s my goal to get you riled up. I want you to rethink what’s happening in society regarding education, jobs, and making money.

More importantly, I want you to think about how this all affects your own personal freedom.

I Want You to Get Serious About Your Happiness

I want you to think about how society’s conditioning may be directly affecting your level of happiness and overall fulfillment with life.

Don’t worry though – I’m not going to gripe for long. I’m all about the solution so I’ll be sure to give you some answers.

Let’s first take a look at some of the challenges you may be facing without even realizing it including:

  • Why College + Job DOES NOT EQUAL Happiness… the current trends in society are proof
  • Does a college degree doesn’t guarantee a job?
  • Why crushing student loans keep college grads from contributing to the economy
  • How to know if college is really necessary for what you want to do
  • How to determine the ROI of a degree
  • Why it’s much more difficult to live your dream life with a job
  • How the current and future economy is shying away from jobs and embracing entrepreneurship – and why that’s good for you and your dream lifestyle!

College + Job = Happiness. Really? Show Me the Proof!

When I was 12 years old I woke up one morning feeling like someone had buried a butchers knife in my right side. After a phone call to the hospital, my mom said we were going in. Just 8 hours later my appendix was removed and I had a cool new scar to prove it.

In some weird, almost Stockholm syndrome way, I fell in love with the entire process. At the impressionable age of 12 years old, I knew what I wanted to be when I grew up… a surgeon.

For the next 6 years, I took all of the math and science classes and always opted for the honors and AP courses.

Why?

Because that’s what you need to do to impress colleges of course! I worked hard to get A’s in (most) of my classes and managed to pull off graduating high school with honors. I didn’t have a 4.0 but I still got to wear those extra little ropey things on my graduation gown telling everyone I was “smart”.

With good grades and a good SAT score, I had no problem getting into a university of my choice (well, not the Ivy Leagues…).

As for the goal of being a doctor? Well, I wasn’t so sure. I still wanted to “help people” but I thought maybe I could focus on the mental side of things and declared Psychology as my major.

Just two years later, I stopped going to classes. I wish I could say it was because I founded a world-changing social media company or some awesome search engine but no, it wasn’t.

It was really because every single one of my professors said attendance didn’t matter. Plus, I had a flexible job that let me get all of my hours in at the beginning of the week which then freed me up to take road trips over long weekends.

Without consciously deciding it, I became yet another college dropout.

For about the next 10 years or so, I struggled with the decision to go back to school. If I just finished my degree, then I could get a better paying job and then I could afford a house in Southern California and THEN I’d be happy.

Right?

Well that’s at least what I thought.

We’ve all heard it a million times – get good grades, get into a good college, get a good job, and that leads to happiness. It’s been handed down as the right thing to do for generations now. The only other option was to work some kind of trade and be poor and miserable.

The question is, if a college education leads to more happiness, why aren’t there more happy people?

OK, that might be a bit of a stretch.

But how about this – why do I get emails from college educated professionals asking how they can do what I’ve done?

After all, they’re supposed to be the smart ones, right? They’re supposed to be rich and happy, right? Why then, are they asking some college dropout for help?

I’ve got an answer for that, but first, let’s quickly look at some of the challenges with the current university experience.

The Degree Isn’t What It Used to Be

The principal challenge with most of the arguments for college is that they’re almost always related to getting a job. Arguments for a college degree usually look like this:

  • A degree will help you get a good job
  • You’re showing employers that you’ve got discipline to see something through to the end
  • You’re learning how to learn and that impresses future employers
  • The more advanced your degree, the more money you can make

Maybe that’s true. Maybe it’s not.

It doesn’t matter really. None of this pro-college logic addresses some of the bigger problems that students are actually dealing with after swallowing the college pill.

For starters, the big majority of students entering college are doing so because it’s just what you do after high school.

Because of that, many students have a huge lack of focus about what they want to get out of their college education. Because of this lack of vision, they’re not as motivated to get good grades and really learn the material.

If students somehow survive the 4+ years of the college experience, many of them come out with no clear picture of what they’re going to do. Even worse, they got degrees in something that’s either not directly applicable to the real world or is so common that it’s just not valued.

I’ve met countless individuals with college degrees still working at the same jobs they had while in school.

In fact, I’ve gotten jobs over people with degrees based solely on my work experience and ability to interview well.

This happened multiple times. How do I know? Because my bosses told me!

If all you need to get a good job is some work experience on your resume and a skill at interviewing well, then that changes everything doesn’t it?

You can skip university and go take a class on how to land a job and you’re all set!

Another huge challenge that many graduates face is debt.

But this isn’t like a maxed out credit card for $2,000. It’s crazy crushing debt that will take literally years if not decades to pay off. Based on what study you read, students are now coming out of college with loans equaling more than $30,000.

For most of the people I know personally, the number is much higher.

Part of the challenge comes with the fact that student loans are so easy to get. And guess what? The universities know that. It’s no wonder then that tuition keeps going up year after year at an almost unsustainable rate and students are being buried in debt before they even hit the workforce.

via GIPHY

Let’s just continue to walk through it.

Let’s say that the average college grad gets a degree in something that’s directly applicable in the real-world like bioengineering, information technology or nursing. Let’s say then that our college grad is lucky enough to land a decent paying job that’s enough to cover his or her expenses and then some.

College

The challenge comes with the student loans.

Like any debt, it doesn’t just go away. It comes a-knocken’ and it robs the college grad of any money that he or she would normally be pouring into the economy.

This isn’t my opinion. This is loosely paraphrasing many articles and interviews of billionaire Mark Cuban.

And it’s something I’ve seen in my own life.

Right now, I know a handful of college grads who owe more than $50,000 in student loans each and are literally working jobs making $12 a hour.

No joke.

Will they be buying houses or contributing to the economy in a meaningful way anytime soon?

Probably not.

As Mike Rowe, the man behind Dirty Jobs once said, “We are lending money we don’t have to kids who can’t pay it back to train them for jobs that no longer exist. That’s nuts.”

Or, like a meme I saw not too long ago which read, “You want me to pay for school to get a job just to get a job to pay for school?!”

Or another one that said, “You need money for college. You need college for a job. You need a job for money.”

How is anyone supposed to succeed in that loop?

Education is Always Beneficial

At this point you might be thinking, “Sheesh! This guy really doesn’t like college!”

Nope. Absolutely not!

I’m not anti-college, I’m pro-education.

I’m 100% for the university experience if it will genuinely help you further a career you absolutely want to be in.

Let me just rephrase this. I’m all for going to college if it’s something that you’re going to actively leverage to get into a career of your choice that requires that level of education.

My own brother is an excellent example. He got started on his college experience later than most at age 26. But then once he decided what he really wanted to do, he flew through college eventually earning a Master’s degree with honors.

His chosen profession? Speech pathologist.

As in, he helps people who’ve had strokes learn to speak again. Pretty cool, right? And he absolutely needs an advanced degree and advanced training to do what he does.

But with what’s happening in the world today, my brother is the exception. Perhaps it was because he was older when he got started but he was much more intentional about his education.

He got straight A’s not because he’s some overachiever but because he enjoyed his experience and more importantly, he wanted to actually know the subject so he could apply it to his career.

What about everyone else?

What about the hoards of kids going into university “because that’s what you do after high school”?

If you’re not a 20-something, about now you’re thinking, “Yeah, yeah, yeah. Whatever. I’m done with school. This has nothing to do with me.”

It is important however. I’ve met a lot of people who don’t seem to be finding satisfaction in their work or really, just aren’t making enough money, so they decide to go back to school to advance their degree.

The thinking is “if I can get a higher degree, then I can advance my career”. And the subconscious thinking looks like this: “then I can make more money and THEN I’ll be happy”.

Again, there’s nothing wrong with wanting to advance your degree and move up in the world, but if you’re searching for more money, or dare I say, more happiness, it might not be the most effective route.

For now, there are two easy steps you can take to determine if college is for you.

Step 1: Ask yourself: is college really necessary for what you want you to do?

If it’s not, then don’t go! Get an education from alternate sources like good books and courses from experts doing what you want to do. Just like this little blog of mine!

Step 2: Think of the ROI/consequences of your college degree.

Do you really want to owe $82,000 for a degree in Communications? Unless you’re going into engineering, law, or medicine, you need to seriously consider if college is even worth it.

And now, let me explain why jobs are pretty much evil.

Your Job is Killing Your Dream Life

A job will not help you move towards your dream life.

There, I said it.

How do I know?

Because I never once lived my dream life while I had a job. Neither has anyone I’ve ever known.

Just recently, I was looking at my bucket list that I keep in Evernote. I haven’t looked at it for a while.

As I started to cross things off, I’ve got to admit, it felt pretty cool. It included things like listening to bagpipes in Scotland, snorkeling with whale sharks in the Caribbean, eating paella in Spain, seeing ancient Mayan ruins, and more.

I didn’t actually get to do any of that stuff when I had a job. I just didn’t have the time or money. It wasn’t until I had my own business that I started knocking that stuff out.

Your job, even a decent paying one, can never offer you total freedom. You will always have a boss. You will always look forward to your paycheck. You will always be a cog in someone else’s wheel.

Sure, there are remote-work agreements and a lot of people have flexible schedules, but the fact remains, you’re not totally free as long as you have a job.

I’m not saying it’s impossible to do all you want while you have a job. I am saying however that it will be about 587 times harder.

You need to think seriously about why you should ditch the concept of a job forever.

Twisted Sister

A New Income Generation Model is Here

I don’t watch the news but when I do manage to see a headline, I almost always see something about how politicians want to bring jobs back to America.

I also see groups uniting to keep back the changes brought on by the internet and technology. I hear about people going on strikes to demand more money, benefits, and other such nonsense.

All the while, these people are missing one simple fact: the world has changed and it’s never been a better time to be alive. In fact, we’re super fortunate to live at this point in history!

For most of us, to get water we just lift up a handle. With a few clicks on an app, our food is literally delivered to our front door. If we want to know something, we just ask our phone and we get it instantly.

The fact that you’re reading this on some kind of screen (a tablet, laptop, or smartphone) should help you realize we’re in a whole new world.

Yet, so many people are still making money in a way that is so old-world.

Trading time for money is an outdated model.

About now you might be thinking, “But Sean, I need money. I’ve got to pay the bills and put food on the table!

You’re right. You absolutely do. You need money, that’s true. But a job isn’t the only way to have an income.

From the fields to the factory and now to the cubicle, it’s all the same. People are making money by being a cog in someone else’s machine.

People are still educating themselves and entering the workforce as it if we were still in the 20th century. It wasn’t a bad model. It worked well for a time. But that model is rapidly disappearing.

My intention right now isn’t to spout off how sucky I think jobs are. My goal is to help you realize that something new and improved is already here! A new model of income generation is taking over – a new, more entrepreneurial-friendly model centered on your ideal lifestyle.

The American Dream 2.0

There’s a new American Dream in town and it’s one that’s completely centered around providing value to the world through your own talents, strengths, and skills. It involves a lot of hard work and leveraging new technologies and a world economy. It involves a lot of personal initiative but the payoff is huge.

The reward is designing and living your ideal lifestyle.

At its core, everything I say here on Family Rocketship is about finding happiness.

It’s about working your butt off until one day you wake up and realize that you’re doing exactly what you want to do that day.

Sound too fluffy for you? Well it’s true.

Like I’ve already shared, because of the business I built, I spent 5 of the last 6 years living in really cool parts of the world together with my wife and kids – all pretty much because we just plain wanted to.

In fact, when living in Mexico and Europe, we met a lot of people who were there on vacation. Right now, we’re in Edinburgh, Scotland and we meet people every single week who are visiting her.

After talking for a little bit, these people learn that we actually live here.

Almost always, they say something like this, “Gee, I sure wish I could do what you guys are doing!”

My answer is always the same, “You can!”

The core message of Family Rocketship is how you can find your own freedom and happiness.

Not everyone wants to live on a tropical island or see castles in Europe. I get that.

Some people just want to golf on a Tuesday morning. Or they want to go shopping at their favorite store and not even look at the price tag. Or they want to put their kids in private school.

Or whatever.

My deep down real reason for sharing this stuff is to help you obtain real freedom.  And yes, that also includes a business that you create.

That’s what I’m preaching here. It’s all about income, security, adventure, fun, freedom, and happiness.

If you’ve read this far, you’re going to have to decide whether you want to actually do the thing or if you’re going to retreat to your job.

Your choice amigo.

::


This is part of an ongoing series of posts all pulled from the book: The 60-Day Entrepreneur – Create Your Own Lifestyle Business, Scale Your Income, & Live Life on Your Terms

For your own free e-version of this book, click on the image below60 Day Entrepreneur

 


::

Why You Need to Question How You Make Money

Why You Need to Question How You Make Money

Massive changes are happening right now with how people make money. When people needed to make more money, they used to think:

“I need to get another job” or “I need to get a better job.”

But now, all of that is changing. And it can change for you. BUT, you need to rethink the way you personally make money.

A few things we’ll cover in this article include:

  • If don’t love with your job or your financial situation, a lifestyle business might be the perfect solution for you
  • What does success really look like for you?
  • Why your revenue-per-hour is your most powerful metric when it comes to your personal income
  • Everyday people all over are now making a great income with their own lifestyle businesses – maybe it’s your turn…

WHAT’S HAPPENING IN THE WORLD?

What follows is an email conversation I had with a new friend I met at MJ DeMarco’s Fastlane business summit that I spoke at a little while back. I’ve edited it down to the essentials and the ‘…’ represents a bit of time between emails.

We’ll call him “K.”

Check it out:

K: Hi Sean – Great talk! It’s very inspiring when you hear someone with a similar backstory. I make a pretty decent living here in LA just hate being stuck to LA. Hopefully, we can incorporate some of our successes to into your lifestyle model.

ME: Wow, yeah with your experience, there’s for sure something that will translate to being a bit more free. I’d be happy to brainstorm with you.

K: Yo Sean! Just checking in with you. We’re heading to Hawaii next week. I’m looking forward to some diving, golfing and relaxing!!  I can’t believe how different things have been since the Summit. I’ve started getting my sales going on Amazon, my marketing site is almost done….oh, and I hate my day job 😉

ME: You hate your day job?  🙂 Careful man! They’ll be able to smell it on you! You’ve got to act like a perfectly functioning drone until you decide to break from them instead of vice versa.

K: Oh, the writing has been on the wall for a while. We both know it’s just a matter of time.  I’m at an executive level so I know the owners well but neither of us are ready to pull the trigger… but you never know, we leave Monday for Hawaii and I might get back to a white box on my desk 😉

ME: Have fun in Hawaii!

K: Guess what happened?! Came back from vaca to a severance package, 3 months insurance.

ME: Dude no freaking way!!! I can’t believe that! Well, yes I can. Man, I don’t miss that world. So, sorry but I guess congrats too!

K: You were so right, they smelled it on me and I knew it was coming! Ultimately it’s a blessing so yea, thanks for the congrats 🙂

 


Think that K is a unique case? Not at all!

Not too long ago, I met a cool guy named Anthony. He’s about my same age and station in life. He’s married with a couple of kids and when I met him, had a job with a law firm doing all of their online marketing.

After we got to talking, I told him my entire story and how if he’s already doing online marketing for a law firm, there’s no reason why he couldn’t start his own digital marketing agency and get a bunch of clients. He could then get a team in place, free himself up, and do whatever he wanted.

He told me later that he couldn’t sleep that night. He kept thinking about our conversation and just knew he could make it happen. He figured if a normal guy like me could do it, he for sure could do it.

Long story short, he put together his website in less than a day, got his first paying client a few days later, and put everything in place to leave his job as soon as possible.

We were on the phone one day and I said:

“Be careful man! Once you get this in your system, it’s like poison. It will take a hold of you and won’t let go until you’re a free man. Watch yourself at your job. They’ll smell it on you!”

He said he wasn’t worried.

Then about two days later he texted me saying he’d been let go of his job because they couldn’t afford him any longer and that it was go time. I couldn’t believe it!

Well, actually I could.

When I called him I apologized for jinxing him but congratulated him on his first step toward freedom.

Ever since then, Anthony’s been hustling like a madman and is already getting more clients. He’s just beginning his journey. For me, it’s so cool to watch because I know what awaits him.

Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from

How about another one?

Not too long ago, my cousin called me out of the blue and told me he wants to start his own lifestyle business. He works for his family business but puts in way too many hours. He told me that he literally works 18-hour days, travels all around the western U.S., and lives out of tiny motels. I could hear the exhaustion in his voice.

After talking for about 2 hours, I finally just asked him, “Dude, what do you deep down really want?”

He paused for a moment and then said, “I just want to be happy. I want to be free. I want a lot of time for my family.”

“I just want to be happy. I want to be free.

I want a lot of time for my family.”

 

I’ve got even more of these stories!

Ever since I dove into this world, I’ve met people from all over who want more – more money, more freedom, more time with family, more happiness.

It’s happening all over.

If you’ve ever been laid-off or are just plain tired of your current work or financial situation, this website is your solution.

I know that’s bold.

But I’ve also got the experience of meeting and working with all of these people that helps me know this lifestyle business thing is pretty cool and a great solution for a lot of people.

WHAT DOES SUCCESS REALLY LOOK LIKE?

Recently I had a great conversation with my friend Connor. He owns a “traditional” business – a roofing company up in the Seattle area.

He related to me that now one of the biggest indicators of his success is actually the lack of hours he puts into his business.

In other words, the less hours he puts in, while still watching his business grow, the more successful he considers himself.

I think time involved while still making it grow is an outstanding metric for any business owner, regardless of the actual business.

This is a paradigm shift to the traditional thinking of “the more hours you work, the more successful you’ll be”.

This is an outdated mindset. Success now depends on leverage.

It’s important to note that you have to identify what success looks like from the start.

A great starting point is to think about time. Time is actually your most valuable asset and how you use your time will determine your ultimate success. You can always make more money. You can’t make more time.

One of my main goals with Family Rocketship is to teach you to create a source of income that takes care of your needs and wants and gives you the time to do whatever you want.

In fact, when you think about making money in your business together with time, you’ll see that your revenue-per-hour is a powerful metric. It’s the most powerful metric actually.

Really think about it.

If you make $20,000 net income a month from your business and you only put in one hour of work a month, then you’re effectively making $20,000 an hour.

Pretty cool, right?

It’s not just an example. There are people making much more than that! Time and money are big factors when thinking about your success in your lifestyle business.

We’re going to discuss how this business model goes hand-in-hand with your values later on but for now, really think about what you want. What does success look like for you?

Regardless of your answer, you’ll need money to make your success happen. Even if it means selling all of your stuff and moving into an RV, you’ll still need money for food and fuel.

Success doesn’t mean money but money is a big part of success.

So let’s quickly look at that now.

MAKE MORE MONEY, NOW

Right now, if I were to ask you to think about ways you can make more money, what comes to mind?

Did you think about getting a second job? Did you think of stuff you could sell on Craigslist? Maybe having a garage sale? What did you come up with?

Be honest!

When most people think about making more money, they immediately think about getting a better job or even getting a second (or third) job.

But there’s a better way.

You need to think about how you can add more value to someone’s life. Think about what problems you can solve to make someone’s life easier, happier, skinnier, more in love, etc. 

That’s the start of the entrepreneurial journey.

Another key question that most people don’t ask themselves is how much money do you really need? Really think about it!

That number is up to you.

JUST THINK, “WHY NOT ME?”

If you can’t tell already, I’m trying to help you start to change your thinking. I want you to see what’s already happening for people like you and me.

There are people all over jumping into this world of entrepreneurship and as first-timers, with no previous education or mentoring, and making a great living. These are people just like you!

Single people. Married people. People with kids. People with full time, demanding jobs.

I read stories every day of people saying ‘adios!’ to their jobs because they’ve started a business that’s taking care of their needs and then some.

Now it’s your turn. Starting now, you need to have this mindset. Just think, “It’s my turn now!” This is your first step.

You need to take but this first mental jump is the absolute first thing you need to do. Be tired of settling for an average life. Be excited for finally moving forward on your own thing.

It’s go time!

::


This is part of an ongoing series of posts all pulled from the book: The 60-Day Entrepreneur – Create Your Own Lifestyle Business, Scale Your Income, & Live Life on Your Terms

For your own free e-version of this book, click on the image below60 Day Entrepreneur

 


::

70 REAL LIFESTYLE BUSINESS IDEAS You Could Start & Scale Quickly

70 REAL Lifestyle Business Ideas You Could Start & Scale Quickly

You’re visiting this blog because you want something more – more money, more time, more freedom.

If you don’t already know, I’m a big fan of starting and scaling a lifestyle business to get you just that – more money, more time, and more freedom.

But coming up with an idea of what kind of business to start can be challenging.

In this post, I’m going to explain:

  • What is a lifestyle business?
  • What key components are a must for any lifestyle business
  • 70 lifestyle business ideas you can start right away

WHAT IS A LIFESTYLE BUSINESS?

I’ve talked A LOT about a lifestyle business on this blog for a long time. But what the heck is a lifestyle business anyway?

Some people call them micro-businesses. Others call them side businesses.

My buddy Nick over at Side Hustle Nation calls them side hustles. I like that because it indicates that it’s something you can start on the side but quickly have it replace your full time income. And, it indicates work – it’s gonna take work!

There are a lot of definitions floating around online but here’s my personal favorite:

Lifestyle Business

It’s a touch long I know but I like it. I should, I’m the one that wrote it! 🙂

Or how about this one:

“A business you start to fund your desired lifestyle”

Quickly, it’s a real business, one that you get a business checking account for and have to pay taxes on – not just a hobby.

Your product or service must satisfy a real demand in the market. If you want to sell homemade garden gnomes but nobody’s buying garden gnomes, sorry, it doesn’t count.

You need to be able to make money from this. Real money. Like at least $5,000/month. Why $5,000? Because that’s life-changing for most people. It allows *most* people to be able to leave their jobs and go full-time on their business.

Also, it must be able to scale up. Making $60K/year is great, but what about $100K? Or more? It’s up to you. How much you make is your own personal decision.

BUT, you need to find a business model that allows for scalability. In other words, you must be able to get on top of your business and not in the day-to-day.

KEY COMPONENTS TO YOUR LIFESTYLE BUSINESS

When thinking about what lifestyle business you can start, you need to keep a few things in mind.

  1. It does NOT have to be your career. This is a business that you get started, work hard at, then scale it up. By scaling up, I mean getting out of doing most, if not all, of the work that goes into your business. You’ll have systems and a team for that. This allows you to do whatever you want.
  2. It CAN be your career! If you stumble across something you love, by all means, spend your time doing it. Many people love their businesses and spend a good chunk of time in them. The HUGE advantage of a lifestyle business though is that at any time, the owner can remove herself/himself from the daily work and the business goes on.
  3. It can be whatever you want it to be. That’s the beauty of this kind of business model. It allows for huge flexibility.

In my own case, I started a digital marketing agency, scaled it up, then removed myself from the day-to-day for most of the work.

It’s allowed me to do a lot of cool stuff. That includes a lot of travel and even living in of cool places together with my family.

TIME-OUT

I feel like I have to emphasize something here though – your business may or may not be “sexy”. I’m going to list a few businesses below that are not very sexy at all. But that’s not the point! They’re proven money-makers.

After all, you’re not reading this post to learn about how to have a “cool business”. You’re reading this so you can set up a business that makes money.

Also, not all lifestyle businesses start out with you sitting on a beach checking your sales. They can build to that, but they don’t usually start out like that.

I should know. I literally lived on an island in the Caribbean for over 4 years of my life. BUT, I put in two solid years of working 80-hour weeks to get there.

Once your business is making money, and you’ve scaled it up and removed yourself from the day-to-day, then yeah, by all means, go do whatever “cool & sexy” things you want!

I just hope you’re seeing the pattern – Work hard now, to be able to play later. Nothing that is worth it is ever easy. Just remember that.

SOME KEY COMPONENTS LISTED OUT

With that out of the way, let’s take a look at some key components of a lifestyle business. Ideally, it has all of the following:

  • Something you can start quickly, like today
  • Something you can start with little to no startup capital (you know, like for $100 or less!)
  • Is profitable quickly – making money within 30 days or less
  • Infinitely scalable – it doesn’t matter if you have 1 or 1000 clients/customers, the work to you is the same
  • High profit margin
  • Very little risk or downside
  • Is easily outsourced – you get a team to do the actual work for you (domestic or abroad)
  • Little to no overhead
  • The business can be as big or as small as you want it
  • Bonus points if it’s internet friendly – meaning, you can run everything from an internet connection

I actually go deeper into 10 of these businesses in my free ebook 10 Done-for-You Business Plans You Can Start Today for Under $100. Just enter your email there to get your copy.

If you want to go deeper and get all the tools you need to start your own lifestyle business, consider taking the course which is your step-by-step guide to creating a profitable lifestyle business fast.

The 60-Day Entrepreneur

70 LIFESTYLE IDEAS TO GET YOU BRAINSTORMING

With that foundation laid, let me get to the point of why you even opened this post – the list! You can use this list to kick-start your own brainstorming or you can use one of these ideas and run with it.

Keep in mind, to make these a true lifestyle business, you need to think not only of the idea, but who also you can get to do the work. At the beginning, it may be all you. But your primary job will be to drive sales, set up a duplicatable process (a system), and then get others to do the work for you.

Understand that? Good! On we go!

Side Note – I know 70 is a random number but it’s what I came up with. I personally know people who’ve done (or are doing) ALL of the businesses I mention below.

So I know that they work! They’re not just ideas that sound nice but don’t really work in real life.

DIGITAL

#1 – App Development: Create and sell apps for businesses or for public use. This can be huge (like Instagram or Angry Birds). But even having a small army of good apps can bring in some great income.

#2 – SaaS (software as a service) Development: Just like with apps, you can develop for companies or make your product available to the general public. The key to growth is getting a lot of users paying monthly. Think Netflix.

#3 – IT Agency: As long as we have technology, there will always be people that need help with it. You can offer in-person help or over the phone support.

#4 – Flip Websites: Identify good websites you could buy, spruce up, and then sell for a profit. It’s just like flipping houses, except your properties are entirely digital.

#5 – Virtual Assistant Agency: There are so many entrepreneurs and small business owners who need good help. You can start an agency where you provide those in need with quality virtual assistants.

#6 – Call Center: You can offer customer service or sales (or both) with your own team of virtual phone specialists. A hot niche is native English speakers. Like Uber, put together a bunch of people that want to make some extra cash in their off hours by hopping on the phone.

#7 – Computer, Tablet, Phone Repair: Breaking a screen on your phone or dropping your laptop sucks. And people do it all the time. You can help them by getting a team together who specialize it making used devices work like new again. Bonus points if you do it all online (with easy shipping).

#8 – Online Marketing Agency: Help business owners market their companies online via website design, SEO, social media, content, reputation management, etc. There’s no limit to the amount of clients you take on so there’s really no limit to the amount of revenue you can make.

Side Note – I’m biased to this one because it’s what I did! Still do, actually. I even have a course which breaks down exactly how I did it, step-by-step. Check it out here: Clone My Online Marketing Business

CLONE MY BUSINESS

#9 – Online Advertising Agency: Just like the marketing agency but with a focus on Facebook ads, Google ads, YouTube ads, and so on. You could offer this together with marketing to be a complete online agency.

#10 – Social Media Influencer: Basically, you’re building a huge platform of eyeballs all following your brand and then you make money when companies pay you to pitch their various products or services to those eyeballs.

#11 – Podcaster: Pretty much the same as a Social Media Influencer but entirely audio. Podcasting has exploded in the last few years but there’s still plenty of room for a great show.

#12 – YouTuber: Pretty much the same as a social media influencer but visual. It’s no secret that top YouTubers can make a hefty income from their partnership with YouTube alone – not to mention other opportunities it opens up. Create a great channel and work on driving those subscribers.

#13 – Graphic Design: There will always be a need for graphic designers. With all of the free online tools, it’s never been easier to get started. Recruit some great talent and get busy selling gigs.

#14 – Voiceovers: With the rise in digital media (videos, audiobooks, etc), the need for quality audio talent has never been greater. The key here is to niche down into a category (like British accent storytelling for example) and dominate.

#15 – Video Editing: It doesn’t just have to be some 19 year old on a college campus doing all of the video editing in the world. Work with content creators to produce high quality video content.

#16 – Proofreading: Love marking stuff up with a red pen? Great! Because most people don’t. Get a team of editors and proofreaders together and work with content creators in need of some correction.

#17 – Writing Fiction: If you’ve always wanted to write a book (or a lot of them), there’s never been a better time in history to do so. You can get started on Amazon alone. To scale up, pick a niche and get a team of ghostwriters to pump out books for you.

#18 – Ghostwriting: Not interested in the work of being an author? Try ghostwriting instead by getting paid to write for others. This can be fiction but also writing non-fiction books, technical writing, and so on.

#19 – Copywriting: Put your writing skills to work for website designers, marketers, advertisers, and so on. Refine your process and build a team of others to do the work.

*Side note – I feel like I need to mention that some of the ideas I’ve mentioned so far can be treated like freelancing gigs. It’s true that you can make some extra dinero if you do everything yourself.

But to make your business a true lifestyle business, you need to be able to scale up. Remember, put systems in place and get other people to do the work for you as fast as possible.

Example – You could get started with copywriting and land some gigs yourself. But then if you actually do everything yourself, you’re trading time for money.

Instead, get the gigs and then turn around and see who you can get to do the actual work for you. Build a team of copywriters and feed them new work. Keep scaling up until you reach whatever income level you want.

See how that works? Cool? Let’s keep going!

#20 – Writers Marketing Agency: Most authors know how to write a book but no clue on how to actually SELL a book. This is a service-based business that provides marketing for authors – usually self-published authors. Make sure they have an audio version of their book, if not, see next idea…

#21 – Audio Book Agency: Offer to create audio versions of books on behalf of the authors (you could also share your book marketing as well).

E-COMMERCE

#22 – Amazon FBA (Fulfilled by Amazon): You send products to Amazon, drive traffic to sell those products, and they do the rest (like all shipping, customer service, etc). They can be products you manufacture or that you source elsewhere.

#23 – Dropshipping: Pretty much like Amazon FBA but without Amazon – find some products and sell them online while the manufacturer (or someone else) ships them.

#24 – Retail/Online Retail Arbitrage: You can find products on sites like Craigslist and in physical stores like Target and Wal-mart and sell them online for a profit.

*Side Note – depending on the products you focus on, this may not be super scalable and you don’t have full control of what inventory you sell

#25 – Etsy/Handmade Products: Jump into the trend of people wanting hand-crafted goods (leather, jewelry, clothing, etc) and sell on Etsy. To make this scalable, be sure to recruit people who can do all of the work for you.

TRAVEL & TRANSPORTATION

#26 – Flight Hacker: Start a newsletter and send out daily, customized airline deals to your subscribers. You can niche down by region. Hold contests to grow your email list.

#27 – Travel Planner: Go beyond the agency and offer customized tours for people wanting to have everything planned for them. Most people want to travel but many get overwhelmed with knowing where to stay, how to get around, where to eat, etc. You do that for them.

#28 – Vacation Rental Agency: Network with a number of property owners and list their property on your website. AirBnB is the giant in the industry but you can compete on a local level.

#29 – Food Tours: Create a custom experience by taking small groups of people on walking (or driving) food tours. You can niche-down by the type of cuisine, neighborhood, and so on.

#30 – Jogging Tours: For the more active people out there, you can organize jogging tours. You can focus on distance, athletic ability, sites, etc. Bonus points if you organize jogging tours for Singles.

#31 – Personal Driver: Uber and Lyft are obviously the big players in this space but you can carve out a niche offering super fast response time, a certain destination (like an airport), a certain demographic, and so on. The key to growth is repeat business. Find clients who need drivers at certain times on a recurring basis.

#32 – Car Wash & Detailing: Offer car wash & detailing services to people in corporate office parks. At the last job I ever had (back in 2009), I used to pay a guy $20 a week to wash & detail my car while I worked. It was a HUGE time saver and my car looked great.

TEACHING & TUTORING

#33 – Digital Course Agency: Create a service-based business that creates digital courses on behalf of business owners that want to take their expertise online (this works really well for non-fiction author also).

#34 – Create a Course: If you’ve already built a business or have expertise in something, you can share that knowledge with a well-organized online course

#35 – Language Tutor: Get a number of language experts together and bring them students to teach (popular languages include English, Spanish, Chinese, & French).

#36 – Math Tutor: Same as the language tutor, except with numbers, formulas, equations and all that kind of stuff.

#37 – SAT/ACT Tutor: You can gather experts to tutor students for their high school exams.

#38 – Music Teacher: You can teach (& get others to teach) voice, piano, guitar, ukulele, bagpipes and more!

#39 – Translation: Google Translate is great but sometimes people still need a real human that’s fluent in another language. Organize a team (start with one person) who can fluently speak the language you want to offer your clients.

DOMESTIC

#40 – Organizer: Help all the hoarders out there by organizing their homes for them. Create a system for how you do it and then get others to be your organizers. This can include office spaces as well!

#41 – Carpet Cleaning: It’s not a glamorous business but it’s needed by everyone who has carpet – residential and commercial. You can compete with the big companies on price, customer service, and location.

#42 – Pet Sitting/Walking/Grooming/Poop Cleaning: More and more people have pets yet less and less time to give them the care they need. You can do that. Get a team of people (even teenagers) who love animals. Get started locally and grow from referrals. Make the local pet store your friend.

#43 – Dog training: Many dogs need to be trained. You can work with local clients until you have a system in place. This will require more instruction on your part at first, but you can get a team in place to do all of the actual training as you focus on scaling up. For scalability, take your proven system online and show dog owners how they can do it themselves.

#44 – Junk Removal: Everyone needs it. You can even work with organizational/decluttering companies for referrals. You can get started with rented equipment and then move up as you grow.

#45 – Pool Cleaning: With a quick stop at a pool supply store and some basic tools, you’re ready to start knocking doors. This is highly scalable as you get more and more clients on a monthly recurring basis. Customer service and quality work is key.

#46 – Babysitting/Nanny Agency: Start small and local. You can quickly become a go-to agency in the area. Keep your focus on getting repeat clients and referrals as much as possible.

#47- House Staging: Work with realtors in the area to help them prepare a house to look its best.

#48 – Window Cleaning: This works for both commercial and residential. The key, as with many of these businesses, is to get recurring clients. This works especially well for businesses. Get them on a rotation and add new crews as you grow.

#49 – House sitting Agency: People go on vacations and your crew can look after their house. Show that you have a vetted, trustworthy team and grow through awesome customer service.

#50 – Maid Agency: Offer your cleaning services via a network of maids all looking to work. Like the house sitting agency, show how your maids are vetted and proven to be good at their jobs.

#51 – Landscaping: What can start as a lawn-mowing route can quickly turn into much more. You can choose to buy the equipment of have your crews provide their own while you provide the jobs.

#52 – Rodent Removal & Proofing: Nobody likes having rodents inside their house. It’s unsanitary and potentially a health risk. You can have your team clean out the pests, replace anything that needs replacing (like insulation in attic spaces), and then ensure they can’t get in again.

#53 – Electronic Waste Recycling: We all know we’re not supposed to throw away our old phones, computers, TV’s, etc in the garbage so they pile up in our house. You can organize neighborhood e-waste clean-ups. Bonus points if you make it available online (with free collection of stuff).

#54 – Laundry & Drycleaning Service & Delivery: This works much better in a city where many people don’t have the time or actual washing machines. Fast turnaround and customer service along with a route will be key to your growth.

FINANCIAL

#55 – Tax Expert: Everyone who makes money has to pay taxes. If you’re in the U.S., understanding the most recent tax laws are crazy. You can do that for people and help them when they file.

#56 – Bookkeeper: Every business needs a bookkeeper to keep all the numbers straight. You can get a few team members that love spreadsheets and making sure all numbers square up. Network with small business owners to get started.

#57 – Financial Advisor: Helping people grow their money is rewarding. You can do this online or in person. As you grow, you can tap into the many services out there that your team can promote as an affiliate.

#58 – Cryptocurrency Trader: You know, buy low – sell high but this time, it’s all digital (& exciting). This one isn’t scalable if you’re doing it all for yourself (besides your gains I mean). But you can be a trader for investors looking to get into the crypto space.

#59 – Real Estate Investor: No, you don’t have to have millions to get started and yes, it can provide a nice monthly income. You can focus on buying distressed properties and flipping them or renting them for recurring income.

#60 – Real Estate Educator: If you’ve had success already in the real estate space (which is huge), you can educate others on your particular methods. You can create a course even to sell online.

ACTIVE

#61- Event Planner: Businesses, non-profits, and other organizations are busy and don’t always have the know-how or resources to plan successful events. Your team can help them with details like location, catering, themes, and more.

#62 – Wedding Planner: Wedding planners exist to help the couple (& their families) have a great experience with their wedding. Like the event planner, your team helps with choosing locations, food, cake, themes & decor, and so on. Make it special and grow fast via referrals.

#63 – Custom Tailor: It may sound old-school but there are a lot of people who want or need custom clothing. This isn’t just altering the length of some pants, it can get into big costume production. I have a friend who’s entire business is making princess dresses for Disneyland.

#64 – Photographer/Videographer: Everyone wants a good family portrait but your business can go beyond that to include industrial photography, real estate, and more. For videography, the same rules apply. Look past the obvious wedding gigs to the industrial gigs and scale from there.

*Side Note: this isn’t always super scalable but the if you build up a brand, you can easily hire young photographers to work for you.

Also, you can sell your work to stock photo sites as some side money.

#65 – Drone Videography: The need for drone pilots is growing exponentially. You can work with developers and realtors. But you can also contract with local and state governments and big organizations like oil companies. Getting recurring clients via inspections can be huge.

#66 – Personal Shopper: This works especially well in cities where people don’t have the time or inclination to do their own shopping. You can purchase groceries, fashion items (including clothing), gifts, and run general errands for clients. Start with a few clients yourself, get the system down, and then hire your own network of shoppers.

#67 – Scavenger Hunt/Amazing Race Organizer: Work with local businesses in your city to sponsor fun races (bonus points if you organize it as a Singles event). This one can be really fun and highly scalable as you bring your event to new cities around the country.

HEALTH & BEAUTY

#68 – Personal Chef: This field is getting big as people have less time but an increased desire to eat well. You can provide meal plans via a membership site to reach a lot of people. Or you can customize plans for specific clients. The key to growth is to build a solid brand.

#69 – Nutritionist: In addition to personal trainers, people are also working with nutritionists to boost their health. You could even have a complete “wellness agency” and recruit trainers, nutritionists, and personal chefs. This saves you from having to know everything about health & nutrition yourself.

#70 – In-Home Hair Stylist: You can save the hassle of going to the salon by bringing the salon home! Recruit a number of hair stylists that want to make money in off hours (like that Uber model again) and set regular appointments for your stylists. Obviously, the key to growth is recurring visits scheduled in advance.

TWO MORE THINGS:

#1 – More Inspiration

If you need some other places to brainstorm, check out the following:

*Bonus Hack – look on Fiverr and Upwork for ideas. You can get started selling there. Once you make a sale, you can turn around and use other people on the platform to do the work for you!

#2 – This Stuff Works!

I know that all of these businesses work. I know you can make a lot of money with any one of them.

My hope is that you saw at least 1 or 2 ideas that stand out to you. Now you need to get started!

As you do so, here are a few things to keep in mind:

  • You have to work – nobody else will build your business, it’s all up to you
  • Get really good at marketing – you’ve got to make people aware of your business
  • Get really good at selling – you don’t have a business unless you sell
  • Always think about how you can create more leverage in your business – create a membership program, monthly recurring sales, etc
  • Create a system – even if it’s just a checklist of what needs to get done
  • Build a team – think about who you can get to do the work for you
  • Work hard, build your business

I’ve said it before and I’ll say it again, with all of the information that’s freely available, it’s no longer a world of the have’s and the have-not’s. It’s a world of the do’s and the do-not’s.

I hope you recognize that. And more importantly, I hope you DO something. It’s your life. What KIND of life you have is 100% up to you.

Doers and Do Nots, Family Rocketship

Use the above list as a tool to start your business to make the money you need to live your ideal lifestyle.

OK, stop reading now. Get busy.

::

Like I said before, I break down 10 Done-For-You Business Plans featuring some of the businesses I mentioned above. Be sure to check it out.

::

Family Rocketship has NOT made me rich

Family Rocketship Has NOT Made Me Rich

Let’s dive right into this.

Check out this email I got not too long ago:

Sean,

I was super excited to have run across your story. After reading your home page, thought I had finally cut through all the people who had gotten richer by creating courses about how to start a business. In fact, you said on your site that you aren’t one of those people. So I have to call you out on this. You are indeed selling a course and I suspect it is bringing in quite a bit of extra cash for you. It may be a fabulous course and I wish I had the extra cash right now to take it, but I’m disappointed that you aren’t helping others break free without making money off those people who desperately want to break free.

I understand you need to bring in income, but when is enough enough so that you can actually help people break free without asking for money?

My hope in writing this is not to make you defensive. Instead, I ask you to think. If you do truly want to help people without being one of those people you say you aren’t, then great! Stop charging for your course. 

Thanks for reading this,

N–

Well, for starters, I thanked N- for her email. And no, I didn’t get defensive. Why would I? People that take offense usually have something they’re feeling guilty about. I don’t.

I have zero problems with anyone calling me out on anything. In fact, I really appreciate people being straight up with me.

That’s why I myself try to cut through all of the nonsense online. I even share a vlog where I invite you into my own life. I can’t do much more than that! It’s the best “proof” I think I can give.

In fact, I just met up with a new friend named Nathan together with his family. He was on vacation here in Mexico and we all got tacos together.

He told me that anyone can put up a website but that my vlog was what made me legit. He said when he first saw the vlog (& has followed it ever since), it’s what made me “real” in his mind – that I was really walking the walk.

BUT GOING BACK TO “N’s” EMAIL…

N asked me to think. So I did.

I’m saddened that N doesn’t have the “extra cash” to take the course but I have no intention of making it free or changing any of the wording on my site.

Here are a few reasons why:

FAMILY ROCKETSHIP SERIOUSLY IS A HOBBY FOR ME

I started this blog back in 2010 when I started my own online marketing agency. I thought it would be fun to track the progress that my family and I would make.

But this blog has always just kind of been in the background – something to do when I get around to it. I post rather infrequently (sorry!) and only when I’m fired up about something – as you can probably tell by my tone in most posts.

Just like any other hobby, I enjoy it but only do it when time and desire permits.

FAMILY ROCKETSHIP IS NOT MY PRIMARY INCOME

I still actually make 95% of my income from my main online marketing agency – the same one that I started back in the day when we began our adventure.

In other words, I still have my own business that puts food on the table. While I do have some courses & coaching for sale, any income from Family Rocketship is considered bonus money. It’s structured as a business, but if Family Rocketship were my only business, I would have gone bankrupt a loooong time ago!

THE MONEY FROM FAMILY ROCKETSHIP FIRST HAPPENED ON ACCIDENT!

From the beginning, I knew I never wanted Family Rocketship to be one of those click-baity sites where I drive a bunch of traffic and try and sell you on overpriced products and affiliate products.

My first book (& resulting course) came as a result of teaching a friend here in Cozumel how to “clone my business”. The info I provided worked for him – he literally quit his job a few weeks after starting his own business.

I thought if it could work for him, it could work for others. And it has!

Even the coaching came as a result of a Clone My Business student asking me to help him.


I appreciate your time as well as well as I love that your a real person! It’s hard to find that now a days. I love your blog, videos, Facebook closed group and most of all that you spent the time to do all these to not only help you and your family but me and everyone in the world who will benefit from it.
-Kevin


THE STUFF I SELL IS BASED ON MY OWN EXPERIENCE

The courses I do have available are based on my own experience and that of my friends/fellow lifestyle business owners.

I didn’t whip up a cheesy product and then market the snot out of it to the people of the internet. Nope. I created something based on my own experience with the sole desire of helping others have success.

I WILL NEVER SELL OUT

Look at this website. Seriously look.

You’ll see that I do NOT have a ton of affiliate links plastered all over my website. I do have a few, yes. But it’s only the best & necessary stuff for people in this space.

Also, I don’t always try and sell you the courses I have. I just kind of have them there. I mention them a few times in my autoresponder and that’s it. No hard sells.

If there’s something that interests you, cool. If not, no pressure.


The reason I signed up for your list is because I don’t feel that icky pressure that I get from most online marketers who have some kind of upsale on every page of their website or email they send. It’s a breath of fresh air to find someone who seems genuinely interested in helping others to grow.
-Shannon


MY COURSES ARE VERY AFFORDABLE

My courses are literally $99 for The 60-Day Entrepreneur and $499 for Clone My business.

Between the two of them, I have well over 10+ hours of video content, video interviews, audio, articles, templates, and more. And they literally give you step-by-step instructions on how to get started – like a business in a box!

Oh, and they have 30-Day no questions asked money-back guarantees.

In other words, they’re not some dorky PDF’s that I pieced together from the internet, repackaged, and sold to my list.

If I were seriously one of those cheesy internet marketers showing off their Lamborghinis and Beverly Hills mansions, I would price my courses at some super duper price like $5000 or “only 7 payments of $750” or whatever.

That’s. Just. Not. Me.

I wouldn’t be able to sleep at night.

MOST OF MY CONTENT IS FREE

Besides the courses, everything else I have to offer the world is free. Even my books are free.

I mean, I have the Clone My Business book on Amazon for $.99 because it’s the lowest possible price I can charge there. If you really want it for free, email me and I’ll send you a digital copy.

I don’t sell much, but what I do sell I’m really proud of and put a lot of work into.

IT’S TRUE, I DO CHARGE FOR MY COURSES (GASP!)

Why do I charge then?

Well for starters, I’ve found that the people who pay for the courses versus getting them free make more progress. I’m not sure why but it seems that when people get their checkbook involved, they take it more seriously.

I’ve tested both free and paid and the results are the proof. The numbers don’t lie.

Also, the payment provides a small barrier to those who want to copy my course, repackage it, and sell it elsewhere – for more…


I came across Family Rocketship back in December 2016 when I stumbled across the Side Hustle Nation podcast hosted by Nick Loper. Of all the episodes I listened to on the show, I was instantly taken by your story of about how you started your online marketing business and changed your narrative from a horribly sucky one (much like my own) to one of travel and adventure for your entire family. And that’s the part that instantly grabbed me – The family part. I wanted to do the same for my family, so I promptly searched for your clone my business course and enrolled that same month.

I’m motivated to make this a success this year, but I fear the 9 – 5 rat race will drain me of my energy and will again.

I rejoined this list so that I could have a direct line with you, Sean. I find that even just seeing your name in my inbox immediately pushes me to do at least one productive tasks for my business before leaving this cubical.
-Qiyaam


I PUT A LOT OF WORK INTO MY COURSES

I wouldn’t ask a surgeon to remove an appendix for me for free. It’s perfectly fine to charge for something that has a lot of value.

In fact, as humans we usually only value something if there IS a charge.

I put a lot of time into creating content, updating the courses, and answering every email I get. I do NOT have an assistant that helps me with this. Everything from the website to the emails to the social media – it’s all me.

THE COURSES AREN’T FREE FOR ME

I pay hosting fees for my website, the email provider I use, and also the platform I host my courses on.

It adds up to more than $100 a month. It may not sound like much, sure. But it’s a cost that I have. If a course isn’t sold, I’m in the hole that month.

LET ME BE 100% FREAKING CLEAR

I know I will never be able to make everyone happy. I know that some people are going to think whatever they want and it’s not my job to please everyone.

That said, I want this much to be made 100% freaking clear:

I’m a husband. I’m a father. I’m a friend.

And I’m a real guy trying in my own small way to help others live a better life. If there’s something I share that can change your life for the better, then it’s worth it.

I’ve put my name on this thing. I’ve put my face on this thing. It’s my reputation. It’s my honor.

If the message isn’t for you, that’s ok. But I do take this seriously because I have been able to help a lot of people start their own businesses and their lifestyles are so much different now.

By the way, if you email me, I reserve the right to use it as content on my website. Especially if you’re challenging the values I hold dear and how I choose to help others. 🙂

And speaking of which, I’m going to end with another email that’s about the polar opposite of the one I started with. And this email pretty much sums up why I do what I do with Family Rocketship.

Sean,

You embody the antithesis of the cringe worthy “Guru” type that makes their income from selling the dream only.

That’s how you seemed on your website and certainly how I have found you to be – Genuine.

There is zero wrong with making money teaching people how to make money, provided you actually know how to make money the way you teach. You do and it shows you’re the real deal.

I remember you replying to my early emails – before I ever paid you a cent – providing me guidance. For that I will be always grateful as I was able to get started with $0 and then buy your course once I was able to afford it.

I have a business, built using your advice, without us having ever met – to me that’s incredible. When I’m successful enough to take off to mexico, I will buy you a beer (or 10).

Muchas Gracias!

Rohan

::

Cold Hard Facts About Family Rocketship

7 Cold Hard Facts About Family Rocketship

Right to the point – there’s a lot of noise out there about starting a business, working online, living abroad, and so on.

This post is to let you know I’m for real. I’m going to be honest, direct, and to the point.

As the saying goes, “by their fruits ye shall know them”. In other words, if you’re going to follow someone, you want to see that they’re actually walking the walk.

The following are some of my “fruits” that you can judge me by.

I’ve laid them out as facts because I don’t mess around. I value your time. If my message isn’t for you, no worries. But if you’re curious, read on amigo!

FACT #1: I’M A FAMILY MAN

This industry, with whatever we want to call it (lifestyle design, lifestyle business, entrepreneurship, etc), has a lot of cool people in it.

People like Tim Ferriss, Chris Guillebeau, and others. But I’m very different from many of them in some key ways. First and foremost, I’m a family man.

While I love these guys and appreciate what they have to say about business, travel, and a few other things, they just don’t have the perspective that a parent or married person does.

Want to live in Costa Rica for 6 months? Sounds great! Ooops, but what if your wife says, “no way”? Or what if your kids say they’ll hate you forever if you take them away from their friends?

The whole lifestyle design thing sure is fun when you’re single and have nothing to worry about except what fits in your carry-on.

When you’ve got a family though, it gets real. You have to be much more intentional with things like where to live, education for the kids, making significant money, and so on.

I started Family Rocketship over 7 years ago with the intention of adding the voice of a husband and a parent to the mix. Like I’ve said before, it’s one thing to be a single 22 year old, make $2K a month, and take off to live in Bali. EASY!

But what if you have an 11 year old girl? What about a 5 month old baby?

I’ve been there and am doing it.

Family Pic in Ireland

FACT #2: I DON’T MAKE MONEY TEACHING YOU TO MAKE MONEY

Here’s the thing: among many of the well-known names in this industry, most of them make money by teaching you how to make money.

You make money by teaching people to make moneyWhile I respect and really like most of these guys, something has always bothered me about the whole concept.

To be totally fair, I do sell two courses myself.

Personally, I think they’re both extremely well-priced for such high quality info all based on real-life experience.

In fact, when I first announced The 60-Day Entrepreneur, I got this email from a lady curious about it:

“Hi Sean, I’m interested in your 60-Day Entrepreneur course but what’s the catch? Why is it so cheap? Is there some kind of upsell after I buy it?”

I replied:

“Nope! No upsell! Just good info at an affordable price.”

Let me be perfectly clear, I’m not trying to retire off any money that is generated by Family Rocketship.

In fact, most of the information on the site is free! I only charge for the two courses because I’ve learned that people really have to pay for something to appreciate it. Oh, and I still spend time in those courses making them better and answering student questions.

But you will NEVER see me do any cheesy $2,000 product launches for a bunch of PDF’s of info that you can piece together online. Never.

Family Rocketship is a hobby for me. In fact, it’s almost a calling – something I feel like I’ve got to do.

I’ve seen people like Dan Pemberton, Caet Young, Reece Mower, and others who all quit their jobs to run their own businesses and live their ideal lifestyles.

They all were able to do so because of information I shared. I mean, that’s HUGE! And I take it super seriously.

FACT #3: I HAVE MY OWN LIFESTYLE BUSINESS

Many people get some quick success with their own business and then in less than a year turn around and become the “expert” and make money teaching it. Basically, they’re marketing pros that found something that’s profitable and then exploit it.

That’s not me.

While I do teach how to start and scale your own digital marketing agency, I still literally run my own! And I’ve been doing it since 2010!

It’s what puts food on the table and allows me and my family to do cool stuff. I don’t have any plans of letting that go any time soon.

And this goes back to Fact #2, I still make my own money by providing real services for real clients. NOT just teaching you how to do it all loaded with a ton of affiliate links.

If someone is teaching you how to start and scale a business for example, have they done it themselves? If not, why the heck would you even listen to them?

Bottom line, I make my own money in a way that doesn’t conflict with my messaging at Family Rocketship. In fact, it’s what makes me totally legit.

FACT #4: I’M AN EXPAT & I TRAVEL, WITH MY FAMILY

When you start your own lifestyle business and it’s making significant income, you’re then able to do whatever you want.

For my wife and I, we started our business with the intent of living abroad for a while. And guess what? After two years of hard work, we made it happen!

We took off to live on the island of Cozumel in the Mexican Caribbean. After 2 ½ years there, we spent half a year in Europe and then a year back in our home in Southern California. Then, we decided we still wanted more so we went back to Cozumel.

(Check out our timeline for more details…) 

As I write this, we just got done with a 4 month summer vacation in Europe. And yes, I said 4 months. We’re now back in our home in Cozumel and the kids started back at their school today.

It just blows my mind that people would take any travel or living abroad advice from people who’ve hardly even done it.

We’ve been living outside the U.S. for 4 of the last 5 years of our life! We’ve gone to places like Ireland, France, Italy, Scotland, Spain, England, Portugal, and more! Even my 5 year old daughter has now been to 12 countries.

I get that travel or living abroad isn’t for everyone. I totally get that. I’m just making the point that you should never follow someone in this space (or any space) if they haven’t done the thing themselves.

Family in Paris

FACT #5: I WORK MORE THAN 4 HOURS A WEEK

I own and run my own lifestyle business. After a pretty slow first year of growth, I scaled it up once I put systems and a team in place.

Then I was able to drastically reduce my own workload and involvement. That said, I still work a lot.

The difference is that the work I do is the work I WANT to do.

Trust me, swinging on hammock on a beach is fun. But you can’t do it everyday. You need to work. You need to do something meaningful.

For me, working on my own business is fun.

I even work personally with a few of my choice clients. Also, I have a few other projects (like Family Rocketship and the vlog) that keep me busy.

And here’s the big kicker: not only is the work I do the work I want to do, I can choose WHEN I want to do it! If I want to take off for the day and go swimming with my wife, I can.

That’s the freedom I talk and preach about here at Family Rocketship.

FACT #6: I STILL REPLY TO EMAILS

If you’ve been anywhere on my site, you can see that I’m trying to collect your email address.

Why? Because I’ve got some cool stuff to share!

Not too long ago, I got this email:

“The email I’m replying to says, “Ever have a question? Just hit reply.” And it’s signed “-Sean”. Do you have someone on your team reply to emails, or do you reply yourself? How do you have time for that?”

I said:

“I have time to answer emails here at Family Rocketship because this is a hobby for me. It’s not my main business. I also don’t market this a whole lot.”

If you get an email from me, it’s either a direct message or part of my overall email content messaging. Either way, if you have a question, I’ll reply to it.

I got this message the other day from a guy named Jim:

“Thanks again for responding, that’s a cool place you’re at in your venture to be a recognized name in lifestyle design but still personally answering emails – tons of respect for that.”

That meant a lot to me!

Again, I want to make sure everyone knows I’m just a regular dude who really wants to help others.

Have a question? Just email me! Sean at Family Rocketship dot com.

The exception? If you’re pitching or selling me something I won’t reply. Don’t waste your time.

FACT #7: I’M NOT SUPER INTO MARKETING

I got another email from a woman named Sarah that said this:

“If you’re doing so well, then why do you have so few followers and comments on social media?”

I had to laugh at this one!

Yes, I kind of suck when it comes to marketing Family Rocketship. I suppose I should get on Facebook and Twitter more and use those good old hashtags. After all, it’s what I do for my clients in my main business!

But I repeat, Family Rocketship is a hobby for me.

To be blunt, I’ll put in as much time as I want to put in and I don’t always feel like tweeting out every little thing just to get views and new subscribers.

In fact, I’m just not concerned about how many Facebook followers I have. It’s not a metric that necessarily equals success.

Success metricsThe most important success metrics for me are free time, time with family, mobility, income, and so on.

Just because someone has 5 million followers on Instagram doesn’t mean they get to enjoy the same lifestyle that I do.

It’s actually pretty easy to make your life look good on social media, even if it sucks in reality.

I have nothing to prove to anyone.

Look, my view is that you either want this information or you don’t. Most of the stuff I put out there is free for crying out loud!

If you’re on my email list, it’s not my goal to try and get you to open every email from me and buy everything I may be selling. In fact, if you don’t find value, I would kindly ask you unsubscribe. Not trying to be rude but rather just to save you time and save me money. I have to pay for every subscriber that I have!

I don’t play any typical marketer games. I try really hard to just give you the straight-up info you need if you want to start living your ideal lifestyle.

I’M JUST TRYING TO BE STRAIGHT UP

I share this all with you to let you know I really walk the walk. More than most other bloggers or podcasters or authors I know in fact. I may not have the biggest following. I may not do annual conferences. I may not cruise around the country doing book tours.

But I am living my ideal lifestyle. And I’m doing together with my wife and 3 kids.

If that’s something that interests you, then let’s be friends! Check out the site, read a post or two, watch a vlog or two, and then drop me a line. Sean at Family Rocketship dot com.

Let me know where you’re at and where you want to be.

::

Why Millennials Never Have to Work Another Job Again

Why Millennials Never Have to Work Another Job Again

Millennials, this post is for you my friends. Sorry baby boomers, I’ll write more for you at a later time.

And for the record, I’m going with the general consensus that if you were born between the years of 1980 (& slightly earlier) and 2000 (& slightly later) that you’ve been labeled a millennial. Maybe you think you’re a Gen Xer and maybe you think you’re a Gen Yer.

And yes, the label “millennial” is lame. I know.

But none of that matters. It’s not the point of this post!

This post is to explain why you working people (as in the ones NOT desperately trying to retire) are in full control of the world.

Maybe you’re 42 or maybe you’re 22 – this post is for you.

Without getting too much into a social commentary (I promise I want to make this super useful for you), the baby boomers have run the world for over 5 decades now.

Many of the political and social challenges that you see today are due to them. Really. You can pin it almost entirely on them.

It’s our turn now though.

JUST SAY “NO” TO BAD PHILOSOPHY

However, in order to avoid the same mistakes the boomers made, we need to reevaluate the overarching philosophy they’ve shoved down our throats for so many years…  

That philosophy is this:

“Get good grades so that you can get into a good college so that you can get a good job so that you can make good money so that you can be happy.”

CollegeOr something like that.

In fact, in most cases, it just tapers off after “get a good job”.

It looks more like, “get good grades so that you can get into a good college so that you can get a good job so that… wait, what’s the point of all this again? To be happy or something?”

Here’s the challenge – most boomers aren’t truly walking the walk.

And this is what gives millennials a HUGE advantage right now. It boils down to one word – perspective.

You can see  the consequences of previous thinking.

Are your parents who went to college retiring with a ton of money in the bank? Did they work at one job their entire life and retire with a pension and gold watch?

Probably not.

In fact, according an article in the USA Today/Motley Fool, “Fifty percent of baby boomers have $100,000 or less saved for retirement” and “25% of baby boomer workers have already taken money out of their retirement accounts for non-retirement expenses. What’s more, 36% think they’ll need to pull money out of their retirement accounts for non-retirement expenses in the future.”

Wait… What? That’s insane!

But wasn’t it the baby boomers preaching “go to school, get a good job, yada, yada, yada”? How’s that working out for them? Not. So. Well.

I know. Super harsh, right?

But then look at it from a different perspective – for those of us lumped into the Gen X/Millennial generations, we will have to pay the consequences of their actions.

As in, we will have to literally pay cash money for their mistakes. That even includes paying for their retirement. In fact, I have friends who already are.

Perspective is the advantage we have now. If we act quickly, we can avoid the mistakes the boomers made and live much more enjoyable lives.

WHAT DOES WORK?

The obvious question is does the college, job, retirement thing really work?

The evidence kind of says no. I mean we already know the boomers aren’t retiring anytime soon.

CollegeBut what about college?

Well, when you have kids coming out of school owing $80,000 for a degree in Communications, that’s kind of a problem. And then when they can’t get hired, it’s an even bigger problem.  

Don’t get me wrong. I’m not anti-college at all. I’m very much pro-college… for the right career. If you’re going into law, medicine, and maybe engineering, then you need to go to school.

For everyone else, just get started already! The information is all out there. You can literally google it.

And what about jobs? Do they work?

Look around. Is anyone you know that works at a job making a ton of money? And if so, do they have a ton a time? If so, cool. They’re in the minority.

For most people, they’ll never quite make enough money at a job and they’ll never consider themselves truly happy.

And a final question to consider, why would you even think about going down the same path that literally hundreds of millions have gone done seeking happiness only to come up empty handed?

It just doesn’t make sense.

AN ALTERNATIVE, SMARTER PLAN

Why not do something different?

The good grades/college/good job model has largely gone the way of the dodo. As a society, we just haven’t replaced it with a new clear path.

You know you need to take control of your own finances. But what does that look like?

You could try to raise enough money to buy a franchise. You could work at a startup. You could build a traditional brick and mortar business.

You could do any of those for sure. Most of them are way better than working at a job. But they all have a number of challenges that are what keep most people scared into just having a job instead.

Might I offer a humble suggestion?

Start a lifestyle business!

I’m a HUGE fan of lifestyle businesses. I’ve had one myself for the last 7 years. Among other things, it’s helped me to

  • Provide for my family well – I’ve made a nice chunk of change over the years
  • Live abroad in cool places we’ve always wanted to see and experience
  • Have all the time freedom I want (the kind I dreamed about in my former cubicle-dwelling existence)
  • Help others do the same

Most of all, having my own lifestyle business has helped me to be happy. Like really, blissfully happy. I get to live in paradise together with my family and basically do what I want.

Naturally, seeking happiness is kind of a cool thing. This is why I like sharing this with others. This is why I preach this stuff from where I live on my little island in the Caribbean!

I’ve found a cool path. Maybe it will work for you too! 

WHAT IS A LIFESTYLE BUSINESS?

What is a lifestyle business you ask? Well check out my own little definition (oh yeah, I’m quoting myself!): 

Lifestyle Business

A lifestyle business is something that:

  • you can start quickly, like today
  • you can start with little to no startup capital (no bank loans or investors needed!)
  • is profitable quickly – making money within 30 days or less
  • is infinitely scalable – can be as big or as small as you want it
  • has very little risk or downside
  • is easily outsourced – you get a team to do the actual work for you 
  • allows you to take as much time off as you want – you never have to retire
  • is easy to start while you still have a full time job
  • lines up with your own personal values

With the above benefits in mind, I don’t know why more people would NOT start a lifestyle business.

If you’re looking to make a change, like a forget-everything-society-has-taught you change, then you can start with starting your own lifestyle business.

It’s the first step towards freedom. Make your own money, independent from a job, and then everything else will fall into place.

MILLENNIALS HAVE A HUGE ADVANTAGE OVER ANY OTHER GENERATION

If you’re reading this, my Google Analytics tells me that over 50% of you are doing it on either a phone or a tablet. That’s something no other generation has ever had – technology.

What I do with my own business (online marketing agency) wasn’t even a thing until not too long ago! Technology, and the freedom it gives us, is a HUGE advantage.

Plus, we know how to use it…

Also, you have time on your side. The average millennial is in his/her 30’s. So imagine starting a business, and within a couple of years, it’s giving you more money than you need. You still have the rest of your life to enjoy it!

Closely related to that is health. You’re in the prime of your life! You’ve got more energy right now than you ever will. You might as well use it working on your own freedom.

And like I mentioned, you’ve got perspective. You’ve seen what hasn’t worked for past generations. It’s time to apply what does work. And there’s never been a better time in history to do so.

YOU’RE GOING TO HAVE TO HUSTLE

It will take work. It will take hustle. It’s MUCH harder than simply commuting back and forth to a job that’s for sure!

But the payoff is that much greater. The payoff is freedom.

Of course, if you need some help with the whole lifestyle business thing, I know of a handy little course called “The 60-Day Entrepreneur: Your Step-by-Step Guide To Creating a Profitable Lifestyle Business Fast!”.

To Freedom!

::

Everyday Entrepreneur, Family Rocketship

The Rise of the Everyday Entrepreneur

(note – if you want to watch the video instead of reading, just scroll to the end of this post)

In April of 2005, Thomas Friedman published the book The World is Flat which spoke about globalization and how things that used to be significant (like country borders) are disappearing and becoming irrelevant.

In February of 2006, Sir Ken Robinson gave a now-famous Ted Talk about how the traditional school system is killing creativity and it ignited an already rapidly growing alternative education movement.

In April of 2007, Tim Ferriss published The 4-Hour Workweek which turned traditional employment on it’s head and expanded the concept of lifestyle design.

In February of 2011, Ray Kurzweil was featured in a documentary called Transcendent Man where he discusses the merging of man and machine.

What do all of these messengers have in common?

Read more

How to Run a Digital Marketing Agency While On Vacation

How to Run a Digital Marketing Agency While on Vacation

What if I told you that you could make a good income, take a 7-week vacation whenever you wanted (notice I said 7-WEEK vacation), work online, and be a better parent all at the same time? Would you believe it’s possible?

Well it is!

A while back, a lady named Caet (prounounced “Kate”) reached out to me. She’s from Brisbane, Australia and had taken my course on how to start a digital marketing agency. She had a number of questions for me and based on the specificity of her questions, I quickly realized she was actually getting her business off the ground! I LOVE seeing people take action and build their own businesses!

Recently, I got an email from Caet stating that she took a 7-week holiday to the U.K. and Europe and came back to find her business humming along perfectly without her! She had a staff member in place who took care of everything and business went on like normal.

Read more

Quitting Your Job, Family Rocketship

Quitting Your Job: How to Know When to Make the Jump

Check out a text I got from a good friend of mine this week:

Well, I officially had my “OK, I’m done with work moment” today. I still have my job, but the understanding that I can have a job today but not tomorrow is more apparent than ever.

I’m fed up with the corporate politics and feeling I’m not good enough when I’m giving 150%. I’m just going to give my 150% a different home, mentally, starting today. Physically, as soon as possible.

Maybe what happened was suppose to happen to finally motivate us to actually do what it takes to get us to be self sufficient.

To my friend and to anyone who’s felt the same I say, I feel your pain. I understand you completely.

To put things into perspective, next month my wife and I will have been married for 12 years. In the first 6 years of our marriage, I had 5 jobs. Five!

In the last 6 years of our marriage, I’ve had one business. One!

It’s no secret what I’m happiest doing.

And, just like when you eat some delicious gelato, you naturally want to share it with everyone around you. That’s why I even created Family Rocketship in the first place! It’s for you mi amigo.

Read more

Fastlane Summit

Speaking at The Millionaire Fastlane Summit – “How To Create a Lifestyle Business”

Recently, I spoke at the Millionaire Fastlane Summit put on by author and business master MJ DeMarco. It’s a yearly conference that MJ hosts in his home town of Scottsdale, AZ.

I first read his book, The Millionaire Fastlane towards the end of my first year in my own business. I’m not kidding when I say it literally changed my business and, as a result, my life.

By applying the principles in the book, it took me from a dorky kind-of-freelance-guy to becoming a real business owner. It changed my entire mindset.

MJ himself is one of the smartest people I know when it comes to business and money. In fact, pretty much all of the other “make money” books got thrown out the window after I read this book.

Read more

A Lifestyle Business is not a Real Business

A Lifestyle Business is Not a Real Business

Before we took off to live in Cozumel, we spent a year in the San Francisco Bay Area. It seems everyone there is involved in a start-up of some kind. I’m not kidding. I met people who were literally working 80 hour weeks while living off of savings because they believed if they could just […]

How to Create a Lifestyle Business Using Only Fiverr Gigs

How to Create a Lifestyle Business Using Only Fiverr Gigs

*UPDATED NOTE: If you want to see how someone put this post into action and made real money, read “How Kevin Read a Family Rocketship Post & Made $3,600 in 1 Month” here. 


When I first started with my own online marketing business, Fiverr was still relatively new.

However, even back then there were some great gigs that I used to help get the work done for my first few clients.

Now I have a staff that does most of the work.

However, if you’re just getting started with your own business, you can use Fiverr almost exclusively to get the work done.

If you’re new to Fiverr, basically, it’s a place where you can get stuff done for only $5 (and up).

Not all of the gigs on there are great, but there are some pretty high quality gigs now available.

In fact, the quality of gigs has gone up a bunch over the past few years. You can find some really amazing stuff on there and again, all for 5 bucks.

The Perfect Lifestyle Business

As you may already know, I’m a big fan of setting up a lifestyle business, scaling it, and then spending your time doing whatever you wish.

Read more

How to Start Your Own Online Marketing Business

How to Start Your Own Online Marketing Company

Meat & CheeseEarlier today my family and I met up with some friends from Cozumel now also living in Valencia, Spain.

We went to the Mercado to pick up some fresh meats and cheese. This was my lunch today – so good!

As we were walking through the market, my buddy and I were discussing being rich in time. Of all the currencies one could be rich in (money, mobility, fame/reputation, etc), time is one of, if not the most valuable.

How you use your time is up to you. For me, spending quality time with my family is a big deal. I consider myself a very rich man when it comes to having time to do what’s most important to me.

But How Do You Get Rich in Time?

Well, here it is in 5 steps: Read more

How to Set Up Your Lifestyle Business in 1 Day

How to Set Up Your Lifestyle Business in 1 Day

It’s never been easier in the history of the human race to set up a business, scale it, and then get on top of it.

It’s also never been easier to get it started in the first place.

In this post we’ll cover setting up your lifestyle business both online and offline. In other words, the digital and physical aspects of your business.

Creating the Digital Side of Your Lifestyle Business

Regardless of what kind of business you set up, you’re going to want to make sure you have an online presence. These days, every business needs to be online and use the internet as a tool to grow.

First, You Need a Domain & Hosting…

So, first go to Godaddy or any domain registrar and reserve your new business domain. Get the “.com” extension for sure. If you really want to lock up your brand, snatch up the “.info”, “.net”, and others.

Before buying, be sure to search online for “GoDaddy coupons”. This can save you some money for sure. Also, don’t be swayed by any of the upsells GoDaddy has. Just buy the domains and move on.

Next, you’re going to get hosting for your new business website. Choosing a good, reliable host with great customer service is crucial. I’ve worked with HostGator and I love them. Plus it’s really easy to get a website set up. Read more

Outsourced Business

How to Go From Your First Sale to Your Own Outsourced Business

A lifestyle business offers a ridiculous amount of freedom… once it’s set up that is.

To get there, you need to do 3 big things:

   1. Sell

   2. Outsource

   3. Systematize everything

You need to put these  things in place to be able to actually make money in your business and then to scale up.

When I first started out with my own business, I literally sold in the morning and went home in the afternoon and did all of the work myself.

Long story short, I wasted way too much time trying to do everything myself. I also didn’t make as much money as I could have.

If you sell, outsource, and scale, you will be able to create a successful lifestyle business in a very short amount of time.

Even better, you’ll be able to create your own semi-automatic business. Read more

How To Create a Business Plan in 10 Minutes

How To Create a Business Plan in 10 Minutes

Despite what your average MBA will tell you, you don’t need a huge 100 page business plan in a giant 3 ring binder to start making money.

In fact, many business owners I know don’t even have a business plan but they’re very busy making real money.

However, to make sure you’re on the right track, you need to have a basic plan of attack to make sure your business is sound and most importantly, will be profitable.

Too many people get an idea and then start a business without thinking it through or having a solid plan.

The result is that their business usually fails. They might have to return to a job or think that owning your own business doesn’t work.

Owning your own business DOES work! And creating a lifestyle business can free you up to do whatever the heck you want.

But you’ve got to put some initial thought into it before working like crazy to get it going.

Read more

Identify How You Can Make Money

Identify How You Can Make Money

Before we dive into how to identify how you can create your own lifestyle business, first check out this quote:

“Entrepreneurship is living a few years of your life like most people won’t, so that you can spend the rest of your life like most people can’t.”
-Unknown

Simple truth: to live your ideal lifestyle, you’re going to have to work. And work hard. And work smart.

I hope that’s not a shocker.

Now we’re going to talk about creating your own business. These days, it’s never been easier to set up a business and get moving quickly.

A Lifestyle Business Based on Your Strengths

You’ve got to first identify your strengths, natural abilities, interests, and even job experience. To get things moving quickly, we’re going to create a business around what you already know.

One way to think of it is if you were to be dropped off in another city with nothing but the clothes on your back, what would you do to start making money? (And no, you can’t beg for money or get a job!)

First, list out your skills, experience, and interests. Write them all out.

Now look at everything you’ve written. Zero in on one that you think would be most profitable.

This is crucial. Read more

Punch Your Cubicle Job in the Throat and Create Your Own Income

Early this morning, I woke myself up with a scary dream.

In the dream I was talking to a boss and then settling in at my desk at a new job.

I was wearing “work casual” – khaki Dockers and a blue button down shirt. I even had an ID badge on my belt next to my smart phone in its ridiculously huge leather case.

After trying to make a light joke with my new boss, I looked down at my desk and felt an overwhelming sense of failure. A job. Bleckh!

With the way I felt, the desk could have easily been prison bars. The feeling would have been the same.

Right at that moment, I woke up.

I quickly looked around and saw the early morning light of the Caribbean sun already spilling into our bedroom.

The silhouetted palm trees assured me that I was exactly where I wanted to be.

I took a deep breath, exhaled, and then thought about what I would do for the day.

But Sean, a Job isn’t the End of the World!

Yeah, I know what you’re thinking right now.

“Stop freaking out! There are a lot of people who would love to have a job!”

And you’re right.

Read more

Why Your Family Wants You To Quit Your Job

Why Your Family Wants You To Quit Your Job

First things first. Every now and then, we need to center ourselves and think about what’s really the most important to us.

What’s most important to you?

Saying Family RocketshipAs the saying goes, “when you’re lying on your deathbed, you’re not going to wish you’d just spent more time at the office.”

I’m willing to bet that family will be the most important thing to you.

In fact, family is kind of the whole point of it all.

So in today’s busy world, how can you build your life around your family?

It seems many people are caught working so hard to make ends meet that they spend their best waking hours away from their families.

In fact, most people only spend nights and weekends with their loved ones and maybe a tiny vacation once a year.

When you think about what’s truly most important to you, you see how backwards that is.

There’s a better way. You can build a family-centered life.

But what about money?

Read more