Why You Need to Question How You Make Money

Why You Need to Question How You Make Money

Massive changes are happening right now with how people make money. When people needed to make more money, they used to think:

“I need to get another job” or “I need to get a better job.”

But now, all of that is changing. And it can change for you. BUT, you need to rethink the way you personally make money.

A few things we’ll cover in this article include:

  • If don’t love with your job or your financial situation, a lifestyle business might be the perfect solution for you
  • What does success really look like for you?
  • Why your revenue-per-hour is your most powerful metric when it comes to your personal income
  • Everyday people all over are now making a great income with their own lifestyle businesses – maybe it’s your turn…


What follows is an email conversation I had with a new friend I met at MJ DeMarco’s Fastlane business summit that I spoke at a little while back. I’ve edited it down to the essentials and the ‘…’ represents a bit of time between emails.

We’ll call him “K.”

Check it out:

K: Hi Sean – Great talk! It’s very inspiring when you hear someone with a similar backstory. I make a pretty decent living here in LA just hate being stuck to LA. Hopefully, we can incorporate some of our successes to into your lifestyle model.

ME: Wow, yeah with your experience, there’s for sure something that will translate to being a bit more free. I’d be happy to brainstorm with you.

K: Yo Sean! Just checking in with you. We’re heading to Hawaii next week. I’m looking forward to some diving, golfing and relaxing!!  I can’t believe how different things have been since the Summit. I’ve started getting my sales going on Amazon, my marketing site is almost done….oh, and I hate my day job 😉

ME: You hate your day job?  🙂 Careful man! They’ll be able to smell it on you! You’ve got to act like a perfectly functioning drone until you decide to break from them instead of vice versa.

K: Oh, the writing has been on the wall for a while. We both know it’s just a matter of time.  I’m at an executive level so I know the owners well but neither of us are ready to pull the trigger… but you never know, we leave Monday for Hawaii and I might get back to a white box on my desk 😉

ME: Have fun in Hawaii!

K: Guess what happened?! Came back from vaca to a severance package, 3 months insurance.

ME: Dude no freaking way!!! I can’t believe that! Well, yes I can. Man, I don’t miss that world. So, sorry but I guess congrats too!

K: You were so right, they smelled it on me and I knew it was coming! Ultimately it’s a blessing so yea, thanks for the congrats 🙂


Think that K is a unique case? Not at all!

Not too long ago, I met a cool guy named Anthony. He’s about my same age and station in life. He’s married with a couple of kids and when I met him, had a job with a law firm doing all of their online marketing.

After we got to talking, I told him my entire story and how if he’s already doing online marketing for a law firm, there’s no reason why he couldn’t start his own digital marketing agency and get a bunch of clients. He could then get a team in place, free himself up, and do whatever he wanted.

He told me later that he couldn’t sleep that night. He kept thinking about our conversation and just knew he could make it happen. He figured if a normal guy like me could do it, he for sure could do it.

Long story short, he put together his website in less than a day, got his first paying client a few days later, and put everything in place to leave his job as soon as possible.

We were on the phone one day and I said:

“Be careful man! Once you get this in your system, it’s like poison. It will take a hold of you and won’t let go until you’re a free man. Watch yourself at your job. They’ll smell it on you!”

He said he wasn’t worried.

Then about two days later he texted me saying he’d been let go of his job because they couldn’t afford him any longer and that it was go time. I couldn’t believe it!

Well, actually I could.

When I called him I apologized for jinxing him but congratulated him on his first step toward freedom.

Ever since then, Anthony’s been hustling like a madman and is already getting more clients. He’s just beginning his journey. For me, it’s so cool to watch because I know what awaits him.

Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from

How about another one?

Not too long ago, my cousin called me out of the blue and told me he wants to start his own lifestyle business. He works for his family business but puts in way too many hours. He told me that he literally works 18-hour days, travels all around the western U.S., and lives out of tiny motels. I could hear the exhaustion in his voice.

After talking for about 2 hours, I finally just asked him, “Dude, what do you deep down really want?”

He paused for a moment and then said, “I just want to be happy. I want to be free. I want a lot of time for my family.”

“I just want to be happy. I want to be free.

I want a lot of time for my family.”


I’ve got even more of these stories!

Ever since I dove into this world, I’ve met people from all over who want more – more money, more freedom, more time with family, more happiness.

It’s happening all over.

If you’ve ever been laid-off or are just plain tired of your current work or financial situation, this website is your solution.

I know that’s bold.

But I’ve also got the experience of meeting and working with all of these people that helps me know this lifestyle business thing is pretty cool and a great solution for a lot of people.


Recently I had a great conversation with my friend Connor. He owns a “traditional” business – a roofing company up in the Seattle area.

He related to me that now one of the biggest indicators of his success is actually the lack of hours he puts into his business.

In other words, the less hours he puts in, while still watching his business grow, the more successful he considers himself.

I think time involved while still making it grow is an outstanding metric for any business owner, regardless of the actual business.

This is a paradigm shift to the traditional thinking of “the more hours you work, the more successful you’ll be”.

This is an outdated mindset. Success now depends on leverage.

It’s important to note that you have to identify what success looks like from the start.

A great starting point is to think about time. Time is actually your most valuable asset and how you use your time will determine your ultimate success. You can always make more money. You can’t make more time.

One of my main goals with Family Rocketship is to teach you to create a source of income that takes care of your needs and wants and gives you the time to do whatever you want.

In fact, when you think about making money in your business together with time, you’ll see that your revenue-per-hour is a powerful metric. It’s the most powerful metric actually.

Really think about it.

If you make $20,000 net income a month from your business and you only put in one hour of work a month, then you’re effectively making $20,000 an hour.

Pretty cool, right?

It’s not just an example. There are people making much more than that! Time and money are big factors when thinking about your success in your lifestyle business.

We’re going to discuss how this business model goes hand-in-hand with your values later on but for now, really think about what you want. What does success look like for you?

Regardless of your answer, you’ll need money to make your success happen. Even if it means selling all of your stuff and moving into an RV, you’ll still need money for food and fuel.

Success doesn’t mean money but money is a big part of success.

So let’s quickly look at that now.


Right now, if I were to ask you to think about ways you can make more money, what comes to mind?

Did you think about getting a second job? Did you think of stuff you could sell on Craigslist? Maybe having a garage sale? What did you come up with?

Be honest!

When most people think about making more money, they immediately think about getting a better job or even getting a second (or third) job.

But there’s a better way.

You need to think about how you can add more value to someone’s life. Think about what problems you can solve to make someone’s life easier, happier, skinnier, more in love, etc. 

That’s the start of the entrepreneurial journey.

Another key question that most people don’t ask themselves is how much money do you really need? Really think about it!

That number is up to you.


If you can’t tell already, I’m trying to help you start to change your thinking. I want you to see what’s already happening for people like you and me.

There are people all over jumping into this world of entrepreneurship and as first-timers, with no previous education or mentoring, and making a great living. These are people just like you!

Single people. Married people. People with kids. People with full time, demanding jobs.

I read stories every day of people saying ‘adios!’ to their jobs because they’ve started a business that’s taking care of their needs and then some.

Now it’s your turn. Starting now, you need to have this mindset. Just think, “It’s my turn now!” This is your first step.

You need to take but this first mental jump is the absolute first thing you need to do. Be tired of settling for an average life. Be excited for finally moving forward on your own thing.

It’s go time!


This is part of an ongoing series of posts all pulled from the book: The 60-Day Entrepreneur – Create Your Own Lifestyle Business, Scale Your Income, & Live Life on Your Terms

For your own free e-version of this book, click on the image below60 Day Entrepreneur